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Kingsford® Charcoal Partners with ESPN for Second Annual Tailgate Week,

Wednesday September 3, 2008

 

OAKLAND, Calif. (TBD, 2008) – This tailgating season, analyst and grilling enthusiast Mike Golic and champion pitmaster Chris Lilly are teaming up to help create winning plays to give fans the home team advantage of hosting a tailgating party in their own backyards.
Now in its second year, Tailgate Week, created by Kingsford® charcoal and ESPN, will provide sports and grilling fans with more ways to enjoy the pre-event ritual, even if they don’t have tickets to the week’s big match-up. To unite two of his favorite pastimes, Lilly will conduct grilling demonstrations on “College Game Day” and encourage viewers to employ his tips at their own gatherings.
“Nothing brings people together like a charcoal grill, especially on game day,” said Lilly. “For a backyard tailgate with all the sights, sounds and smells of the stadium, I fire up my grill with plenty of Kingsford charcoal. Grilling at home can be even better than the parking lot, since you can invite a stadium worth of family and friends to enjoy the experience together.”
With gas prices near record highs and consumers looking for ways to stretch the dollar, many fans will be more inclined to grill at home this season. Since nearly half of grillers (47 percent) are grilling at least a few times per week1, and 27 percent of people entertain at home at least weekly (up from 16% in 2003)2, igniting the grill during the gridiron clash is a natural progression toward enjoying the race or game while savoring delicious food, and saving some money.
To capitalize on Golic’s spirited attitude and to honor likeminded at-home tailgaters, Kingsford and ESPN are encouraging enthusiasts to enter the “On the Grill” sweepstakes when they visit ESPN.com (keyword Kingsford). From August 25, through November 2, 2008, fans will also have the opportunity to earn one bonus sweepstakes entry by submitting a sports themed or tailgate-themed question for Mike Golic or other ESPN anchors to answer live on air. One grand prize winner will be chosen to win 8 tickets to the 2009 New Year’s Day college football bowl game in Orlando, Fla., and a private house to host a pre-game backyard tailgate. The first prize winner will receive a pair of pit passes to the season ending Nationwide Race in Homestead-Miami, Florida. The prize is complete with a meet and greet with Marcos Ambrose, driver of the #59 Kingsford ® Charcoal Ford Fusion, and the opportunity to fire up the grill and tailgate with the Kingsford® Racing team.
“Game day – whether it’s for football, basketball, baseball, soccer or NASCAR and other racing events – is the perfect excuse to spend time around the grill with family and friends,” said Stephanie Mann, associate marketing manager for Kingsford. “In the second year of our partnership with ESPN, we’re hoping to score big with grilling enthusiasts, encouraging them to keep the grill out for the fall, and continue to keep the charcoal grill going year-round.”
For more details about the “On the Grill” contest, to submit and read Golic’s answers to real fan questions, and for recipes and tips for hosting tailgates from home, visit www.MealsTogether.com. This unique Web site unites four Clorox brands – Hidden Valley®, KC Masterpiece®, Kingsford® and Glad® – in an effort to promote family togetherness. Each brand brings an important element of family dining to the table, and the Web site features a holistic experience that stimulates, inspires and enables families to create quality times together at home.

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This report was provided by an outside PR source and posted by Kim DeHaven.

 

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