The Frontstretch: Five Points to Ponder: Kentucky Non-Surprise, Zaxby's, and Denny by Bryan Davis Keith -- Tuesday May 4, 2010

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ONE: There will be a Sprint Cup race at Kentucky Speedway in 2011

Let’s all stop kidding ourselves, this one was never in doubt. Bruton Smith did not buy the Kentucky Speedway without knowing and knowing full well that the anti-trust lawsuit brought upon NASCAR by the facility’s former ownership was going to get settled. He didn’t spend millions of dollars on cosmetic and infrastructure improvements to put on a better Nationwide Series race; that’s a safe wager.

The details on how this one got settled are likely never to be known in full, but use your imaginations. The former owners of the Kentucky Speedway have spent a year waiting for a trial date to go against an entity in NASCAR that has proven an absolute behemoth in the courtroom. Through all of that time, their suit completely failed to grab attention amongst stock car racing fans, never riling them up enough to rally behind an independent body and make an issue out of ISC and SMI’s near monopoly of the Sprint Cup schedule. Bruton wants a Cup race… now. Money probably traded hands, some wrists were probably slapped, and in the end Bruton got his way. That tends to happen.

What details will now start to emerge, as the 2011 Cup schedule now is facing double realignment with both Kentucky coming on board as well as a second date for Kansas, is who the tracks are that will likely lose dates. With ISC and SMI each looking for a new date for themselves, expect to see one ISC and one SMI venue lose a date. Between Atlanta (SMI), Fontana (ISC), Loudon (SMI), and Martinsville (ISC), two of those four venues will have only one Cup date in 2011 now that this suit has been resolved. That’s a safe wager.

TWO: Denny Hamlin was Saturday night’s big winner

Hamlin’s No. 11 team is intent on taking those to task that wrote him off after his knee surgery.

While it was no surprise to see the Kentucky Speedway anti-trust suit go by the wayside, Denny Hamlin, bum knee and all, has been a tremendous surprise, proving the majority of NASCAR writers (myself included) very wrong. His performance since knee surgery, including a gutsy full run at Phoenix and a dramatic win at Texas Motor Speedway, has kept the No. 11 team in the Chase hunt.

And while Hamlin’s 11th-place finish at Richmond this past Saturday night will certainly not go down as one of his prouder moments on the Virginia short tracks he has come to dominate, it was just the latest example of how the No. 11 team really may be the frontrunner to finish second to Jimmie Johnson this season. Frontstretch spoke with Hamlin’s crew before Saturday’s race and after the No. 11 team was mired on the speed charts all day Friday; the crew was scratching their heads, providing no real explanations for why what was typically the car to beat at RIR was so mediocre.

Some of that confusion translated into the race, as the No. 11 car certainly wasn’t its usual self; Hamlin was a stranger to the top 5 all night. But he did manage to mount a steady charge from his 30th place starting position, ending up 11th by the checkered as one of the few cars in the field to actually pass a good number of vehicles. Making something out of nothing was exactly what the No. 11 team did, minus the frustration that in the past has dogged Hamlin (see Dover last September). Failing to capitalize on tracks like Richmond are a clear indicator that this bunch is still not ready to challenge Jimmie for the throne… but finishing 11th on Saturday with a struggling race car also served notice that they’re moving in the right direction towards that goal.

THREE: Terry Cook Out at Whitney Motorsports Because He Fears the Team’s Direction?!

As Denny Hamlin and the No. 11 team are serving notice that come 2011, they may well be ready to contend, Terry Cook served notice of his own on Facebook this week that he’s left the No. 46 team at Whitney Motorsports after qualifying for just three races in 10 attempts. His best run was 34th at Phoenix, the only race the team was able to make the full distance. On Saturday night, the No. 46 completed only 92 laps after Cook experienced mechanical failures in the rear end.

“Something broke inside the locker, and there are parts disintegrated all inside the rear end,” said Cook in his Raybestos Rookie of the Year statement. “It destroyed the oil pump, the rear end cooler pump. We don’t have another cooler pump, so just to put another gear in there and go back out at this stage, we’re so many laps down and all you’re doing is breaking more parts.”

Being underfunded, quality of equipment, etc., was not mentioned as Cook’s reason for leaving. Rather, he said he was concerned about the direction the team was headed. And that’s an eyebrow raiser for several reasons.

Cook told Frontstretch as early as January that he would be serving not just as the team’s driver, but also as a team manager. The team manager leaves an organization entirely because he’s concerned about direction? Doesn’t the team manager, well, direct the team?

More likely though, it seems like Cook underestimated just how much of a challenge doing the underfunded Cup team deal would be. After falling victim to sponsorship woes and losing a competitive Truck ride, he took to start-and-parking for Phil Parsons’ MSRP Motorsports operation in the Nationwide Series in 2009 and proved to still be a solid qualifier, scoring a top-5 starting position in the team’s No. 91 car at ORP last August. Those top-5 qualifying efforts, even qualifying efforts just to make the field, proved to be very hard to come by for the No. 46 team, however, and – as Jason Keller says – missing a race is a real gut check.

It’s hard to imagine that such a successful qualifier missing seven of 10 races to start 2010, and having two of the three he did make cut short by mechanical constraints isn’t impacted heavily by such results. Running in the back of the pack without a prayer at victory is about the hardest thing for any competitor to be asked to do, and there’s no doubt that trying to be a Cup rookie, a team manager, and that kind of driver is asking a whole hell of a lot. I wouldn’t be surprised to see Cook back with the former MSRP operation (now D’Hondt/Humphrey Motorsports) in the near future, though, even if we never see him in a Cup car again; after what he just went through, start-and-parking will seem like a joke in comparison.

FOUR: Is Zaxby’s transitioning from father/son to sponsor?

Between Clint Bowyer saying he expects to run seven more races in the No. 21 Zaxby’s Chevrolet for RCR’s Nationwide Series team, and now the reports that Casey Mears will run races at Nashville and Kentucky in the car, another driver it seems we may never see again is John Wes Townley. When asked at Richmond this past weekend what role he was playing with Townley during his relief driving duties, Clint Bowyer openly admitted he’s had next to no contact with the team’s former driver since taking the No. 21 seat. That hardly sounds like a constructive driver development situation.

On the one hand, it’s not surprising to see RCR keeping Townley away from the team’s cars. Even Casey Mears will be an improvement over a driver that’s well-earned the nickname “John Wreck.” What is surprising, though, is how suddenly Zaxby’s has apparently signed off now on drivers not named Townley driving their car. That’s a drastic change, given that the owner of Zaxby’s (and father of John Wes) has long been the force keeping his son in race cars and his career moving forward fully sponsored, sources tell Frontstretch.

But the reality is two-fold here. One, this is a talent, performance-driven sport that money can only take one so far in, at least if they want to be successful on the track. And John Wes Townley has yet to ever show the talent needed to make it in the world’s most competitive motorsport. Two, Zaxby’s is currently affiliated with a team that has fantastic Nationwide Series equipment, a roster of top driver talent, and a history of winning. From a business perspective, there’s much to be gained by fielding the Zaxby’s No. 21 both for the company and RCR. It seems that maybe, just maybe, the businessman behind those dollars is waking up and realizing that even if it’s not his son, there’s something to be said for being involved in racing.

On this front, the next question becomes… when does Extenze wake up and realize it can do better than Kevin Conway? After all, Conway fell out of the top 35 in owner points after this weekend – the second time that’s happened in his short tenure with FRM.

FIVE: Baker/Curb a victim in losing RedMan sponsorship… and will KHI lose Longhorn?

Thanks to the all-knowing powers at the FDA (Federal Drug Advocacy, err, Food and Drug Administration), soon all tobacco companies will be “prohibited tobacco brand name sponsorship of any athletic, musical, or other social or cultural event, or any team or entry in those events.” In short, for Baker/Curb Racing, who landed a late offseason deal with Red Man Moist Snuff that has largely assisted the team’s No. 27 operation to return to the front of the Nationwide Series field, they’re losing a potential business partner for good after Kentucky.

Obviously, such a decision by the FDA is damaging to NASCAR, a sport that has no shortage of business history with tobacco, nor any shortage of fans that either support or work in said industry. Under this new law, a laundry list of companies that have supported NASCAR race teams since the departure of R.J. Reynolds from the Cup Series in 2003, including Victory Brand, Tucson and Bailey’s can’t appear on cars again. And the way the law is worded, it seems very likely that KHI’s No. 33 Truck entry and their deal with Longhorn may well fall under the axe as well.

Just like NASCAR, this is another case of bigwigs telling everyone what’s best for them. It’s funny to hear a government that’s, in essence, subsidizing race teams by buying half of the manufacturers involved in the sport now telling private companies when they give them money that they can’t take part in an effective, lucrative marketing tool. Decisions like these are bad for NASCAR, they’re bad for business, they’re bad for everyone. Maybe this is why fans are less and less enthusiastic about NASCAR… it provides less relief because real life is all but mirroring it.

Contact Bryan Davis Keith

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Today on the Frontstretch:
NASCAR Easter Eggs: A Few Off-Week Nuggets to Chew On
Five Points To Ponder: NASCAR’s Take-A-Breath Moment
Truckin’ Thursdays: Top Five All-Time Truck Series Drivers
Going By the Numbers: A Week Without Racing Can Bring Relief But Kill Momentum


©2000 - 2008 Bryan Davis Keith and Thanks for visiting the Frontstretch!

slander q. libel
05/04/2010 12:49 AM

Maybe the teams should start courting health insurance companies for sponsorship. Lord knows that they’ll have more than enough money, what with the government driving all that new business their way…

05/04/2010 05:03 AM

Can someone get an update about Jerry Nadeau?? I asked, a few times with no results. why does the media forget about drivers that no longer drive? he was injured in a crash, he didn’t quit or retire. i know he wasn’t an excellent driver, but he was good and took a hell of a hit. can someone give us an update??? thx

05/04/2010 05:48 AM

I apologize for this being off-topic, and it was a very good column, but I wanted to help Joe above me.

Joe, you can get someone more current information about Jerry at the following websites.

Again, my sincerest apologies to author Bryan Keith as I mean no disrespect, just wanted to help someone.

05/04/2010 07:10 AM

I would like for someone to sit down with Denny Hamlin and ask:

How has your injury effected your approach to driving? When you are back to 100% is there anything you can take away from this experience that will change your approach to racing or your NASCAR career?

Stephen HOOD
05/04/2010 07:53 AM

NASCAR limits who can be a sponsor. Why shouldn’t the federal government? NASCAR determines that some companies don’t fit their fan and family friendly perception (Playboy racing?). I read that Enzyte had to jump through all sorts of hoops to make its marketing acceptable to NASCAR brass, and other companies on the fringe tell similar stories.

NASCAR won’t allow naked women on the cars for the sake of the kids, and the FDA will not allow tobacco products on the sides of the cars for the sake of the kids. What’s the difference?

When NASCAR loosens its non competitive agreements with companies like Sprint (the Verizon car without Verizon on the side) and allows Vivid Entertainment to place their latest starlet on the side of Busch’s car, I’ll get upset that the FDA will not allow tobacco sponsorship.

05/04/2010 09:15 AM

Iffen yew kaint advurtize snuff in NA$CAR whuts the wurld kumming tu?????

05/04/2010 12:29 PM

If Martinsville loses a date and Fontana keeps its two, I will no longer watch any nascar racing. I am completely serious about that and I doubt I’m alone. I love the sport and the people in it, but I cannot support a sport that could make that kind of a decision. Hopefully they are smarter than that, and despite what we see sometimes, I honestly think they are. Anyway, based on a report from a while back, the three tracks that were being evaluated to possibly lose a date to Kansas are Michigan, Fontana, and Phoenix.

05/04/2010 12:46 PM

I do know Loudon will not lose a race to Kentucky. That place is one of the few tracks that sells out consistently. Its also next to a huge market and its not a cookie cutter track like all the others. The racing used to be good before they changed the cars, but that’s not the tracks fault. Fontana better be getting one of the axe’s.

This Townley issue is double sworded. On one hand it is nice to see a team owner finally telling a sponsor what to do, but on the other hand, it looks like another sponsor going with a Cup regular again which takes another seat away from NW regulars. Jon Wes is far from a great driver but isn’t the lower levels where you are supposed to learn.

Kevin in SoCal
05/04/2010 01:27 PM

I fully support giving up a Fontana date in order to keep two dates at Martinsville. NASCAR would be shooting themselves in the foot with a hollow point bullet if they took a date away from Martinsville. Especially after the fan backlash after Darlington lost Labor Day. I hope they’re not that stupid.

Second, I fully support any and all measures to remove tobacco products from our economy. Smoking is a disgusting habit that creates litter, starts accidental fires, and contributes highly to our high insurance prices and hospital costs. There’s nothing worse than a smoker who leaves their butts on the ground or throws them out their car’s window.

05/04/2010 03:14 PM

Steve I would not bet on Nh not losing a race even though it sells out it is the least attended race SMI has except for maybe Sonoma.

05/04/2010 03:47 PM

I have been to every race at Loudon for the last 10 + years. For about the last 4-5 races, they have had to give away massive amounts of free tickets to fill in the stands. Last September even that didn’t work, as there was a ton of empty seats.

05/04/2010 04:34 PM

Guys, it’s not about sell outs or percentage of seats sold. its about the number of seats sold.

Simple math tells us that 70% of 160,000 makes way more money than 100% of 60,000

Don Mei
05/04/2010 04:41 PM

I’m afraid I have to take issue with you Mr. Hood. (Tongue firmly planted in cheek) Everyone knows smoking is no good for you and we really dont need to encourage it among young people. Now, naked women however, thats another story! they painted them on B-17s and B-24s in WW2 so lets go for it!!!

05/04/2010 06:34 PM

You are right, 70% of 160,000 is greater then 100% of 60,000, but if NO ONE is watching the TV broadcast it will not be long till nascar has 100% of ZERO plus of course yourself because we all know to you nascar does no wrong.

05/04/2010 08:50 PM

@DansMoan, having tried, through my tears of laughter, to come up with a way to read that last post without snickering, I give up. Brilliant, simply brilliant. There’s your sign.