The Frontstretch: Five Points to Ponder: Poor Judgment by NASCAR Vets, More Money, Mo Problems, And NASCAR Ain't the NBA by Bryan Davis Keith -- Tuesday August 3, 2010

Go to site navigation Go to article

ONE: Richard Childress Racing Poised to Make the Same Mistakes Twice

There is no getting around several facts involving Richard Childress Racing.

1.) Since cutting down to three Sprint Cup cars, all three drivers have run considerably better throughout 2010. Debate causality until the cows come home, the three-car RCR operation is now leading the Cup standings and poised to give J.J. a run for his money come Fall with Kevin Harvick, Jeff Burton, and possibly even Clint Bowyer.

Remember the No. 21 in the Nationwide Series? Driven by John Wes Townley? No? RCR needs to recognize the damage a moneyed, but inept, driver can do to its program.

2.) The organization’s John Wes Townley experiment was an epic failure, one that has apparently put the final nail in the team’s Nationwide Series program (more on that in a bit). Selling a championship ride to a driver that, while funded, was nowhere near the talent of the team around him or even a good fit (Townley had off-track issues at Las Vegas, ticketed for underage alcohol consumption, then was benched at Phoenix on race day for poor driving) rendered the team’s once-vaunted No. 21 team an afterthought in the Nationwide ranks.

That said, RCR appears to have learned nothing from their past. Instead, they’re speculated to be making both of the same mistakes at once come 2011: starting the fourth Cup team back up while bringing a driver on board because of the $20 million in sponsorship he brings. With Richard Petty Motorsports yet to announce anything solid regarding Paul Menard, the former DEI prospect has now surfaced as the lead name to take a fourth seat at RCR, a car which the organization confirmed they were looking to bring back on the Cup level should sponsorship be secured.

Granted, Menard is not John Wes Townley. He has won at the Nationwide level, had a vastly improved 2010 season, and proven week after week not to be a menace on-track to his fellow competitors. But the Townley analogy works in that RCR was tasked to weigh the risks of bringing on a driver for solely fiscal reasons earlier this year… and they failed royally doing it. As much as any team will deny it, when the visions of painted quarterpanels start dancing around, things like driver personality and chemistry, the fit within the team, and the risk/reward of starting another car all take a back seat to those shiny dollar signs potentially sitting on the table.

For all I know, Menard may prove to be the perfect glove fit in that camp. But combining the history of both RCR’s sponsor-driven decisions with their span as a four-car Cup team, that $20 million deal might not be worth the hit in performance it could bring to an organization that just finished rebuilding from their last “expansion.”

TWO: A Moment of Silence for the Demise of RCR’s Nationwide Program

Speaking of RCR, one story that’s not getting nearly the gravity attached that it should is the organization’s decision to leave the Nationwide Series in favor of fielding trucks for brothers Austin and Ty Dillon. The departure of the No. 21 team from the series after 2010 is just the latest example of a championship-winning program leaving the ranks for good, joining 2000 champion PPC Racing and 2004-2005 champs Chance 2 Motorsports.

There’s no getting around it. The fact that a team which has won two championships and 56 races in the last decade can’t find sponsorship and is choosing to hang up its hat – or at least partner with another program like Kevin Harvick’s KHI organization – is a very big deal. Now, even a Cup program with no hesitation on putting Cup drivers in its NNS cars can’t find the dollars to race, either.

It’s perhaps the most striking example of just how toxic the current state of the Nationwide Series is. The same drivers win every single weekend (Kyle Busch may well score fifteen race victories in 2010 without taking the series title.) The title chase is non-existent. There’s no money in the back of the field, or the middle for that matter. There’s still the problem of having the new NNS car — the equivalent of an unfunded mandate being placed on teams to research, develop and build fleets of — looming over every budget as 2011 comes to fruition. And, with the exception of Iowa and a few other tracks, the attendance has flat sucked this year.

Bottom line, it’s going to take more than big changes to stem this tide… it’s going to take a miracle, one that even Morgan Shepherd’s Victory In Jesus outfit can’t seem to bring to RCR.

THREE: NASCAR is Not Like Other Sports… and Needs to Stop Acting Like It

NASCAR’s notorious dictatorial style was obviously at work during the week leading up to Pocono, sprung into action after Ryan Newman and Denny Hamlin were each revealed as having been secretly fined by the sanctioning body for making comments detrimental about the sport. By the end of the weekend, the two outspoken drivers were acquiescing as to why they were punished, with articles aplenty chronicling how the rest of the field understood and even agreed with NASCAR’s decision to fine its own competitors – noting that other professional leagues routinely do the same.

Problem is, NASCAR is not the NFL, or the NBA (thank God). This sport is different, as the complete and utter failure of the Chase has reminded fans for the better part of the last decade. And the consequences of speaking out are also different. As hard-hitting as football may be, NASCAR is the most dangerous professional sport in the United States, bar none. Everyone taking part, from the drivers to the fans in the stands, are risking their lives to do so.

Anyone who questions Ryan Newman’s ability to be upset with NASCAR officials in public should first switch places with him for this harrowing moment with Carl Edwards at Talladega last April. Then, come back and tell us he’s not allowed to speak his mind…

“Even though we, at times, model ourselves after other sports, we have a unique enough sport that we’ve stood on our own for a long time,” Hamlin said in a rare moment of clarity on Friday. “And I think we could in the future, as well.”

But stick ‘n’ ball reform isn’t the only problem with NASCAR’s “keep quiet in public” policy. Because for all the talk of how Hamlin’s comments that landed him a fine were about NASCAR’s deliberate use of debris cautions to close up the finish (in short, telling the truth), Ryan Newman’s comments were literally a matter of life and death.

Before and since his harrowing crash at Talladega last fall, Newman’s shots at the sanctioning body have been confined to matters of safety. And that’s been the motif for many of the engineer’s criticisms: Be it after Talladega in the fall of 2009, addressing NASCAR’s lack of work towards keeping cars on the ground with the new car design; the April comments at the same track that got him fined; or even back as far as 2004, when he endured a hard wreck at the Texas Motor Speedway before SAFER barriers were ever installed.

This is where NASCAR taping over their drivers’ mouths is intolerable. Unlike football and other stick ‘n’ ball sports that frankly don’t change that much, NASCAR is constantly in flux. The tires are changing. The tracks are changing. The cars are changing. Feedback from the competitors is absolutely necessary to stay on top of the sport. If NASCAR really wants to avoid damaging statements in the media, instead of telling drivers to shut up, they need to hire up people that have half a clue and give half a damn about improving the sport.

Because before anyone tries to make the argument that the drivers could privately make their concerns known, let’s just remember it took the death of Dale Earnhardt before this same sanctioning body got serious on safety. It’s taking drastic slides in attendance, sponsorship, and TV ratings to get them to listen to fans. NASCAR enjoys living under a rock, stuffing cotton in their ears and singing their own praise, and have for awhile. The only effective means to call them out is to do it on TV, in front of the fans that pay their checks each week.

The drivers, and the fans, would do damn well to remember that.

FOUR: Pocono Raceway Needs Some Fixes… on More than One Front

Elliott Sadler’s wreck was scary, no question. And it brought up an interesting conundrum on the implementation of SAFER barriers by NASCAR racetracks… why the hell weren’t they built everywhere in the first place? Yes, the corners are the most frequent location for wrecks, but the purpose of SAFER walls was to lessen the severity of any crash at any place … not just in high-risk sections. The straightaways have frequently proven to be the sight of vicious wrecks, too, be it Jeff Fuller’s broadsiding the backstretch wall in a Nationwide race at Kentucky in 2006 or Jeff Gordon’s head-on crash into the service entrance at Las Vegas, one that tossed the radiator from his car much like the engine flew from Sadler’s on Sunday.

Given just how many violent accidents have occurred along the Long Pond Straightaway over just the last decade at Pocono, there’s little doubt that come next June, they’ll have a considerably larger amount of the SAFER fence erected around their venue. Money’s obviously not an issue with the track; despite nagging attendance woes, the raceway spent over $15 million building a solar facility on the property.

What is of issue here, though, is the priority being placed by the leadership at Pocono. A solar facility, when much of the backstretch has the equivalent of highway guardrails running along them and the traffic situation is appalling at best? When the logistical layout of the pits and garage makes navigation for writers and fans alike a nightmare? When the track staff is sorely lacking (Example: My last visit saw my credentials misidentified numerous times, then got sent to the wrong office for a proper pass courtesy of directions by track staff… all of which led me to be late to an interview for the first time in my career covering the sport).

Don’t get me wrong here; I’m not for one second questioning the passion or love of the Mattiolis for their facility and their fans. But speaking out is the only way changes are going to be made. And Pocono, frankly, needs a lot of them if they’re going to be hosting two races at this level.

FIVE: What Iowa Speedway’s Doing Right Isn’t Rocket Science

Despite Pocono hosting the Truck Series for the first time ever, the Nationwide race at Iowa Speedway was the success story of the weekend, with over 56,000 fans legitimately selling the place out while the field was able to race side-by-side the entire evening.

Go figure. A fan-friendly facility, in a short track configuration, built for stock cars, draws a huge crowd and puts on a great show. Sure, their promotion deserves a ton of credit for drawing the crowd they did (and a lot of tracks should probably take note of what they did right), but keep it simple, stupid. Short track racing is still where stock car racing lives and breathes, and Saturday night, 56,000 race fans paid their hard-earned money to agree.

Connect with Bryan!

Contact Bryan Davis Keith

NASCAR NEWS, RIGHT TO YOUR INBOXAND IT’S FREE.
The Frontstretch Newsletter, back in 2014 gives you more of the daily news, commentary, and racing features from your favorite writers you know and love. Don’t waste another minute – click here to sign up now. We’re here to make sure you stay informed … so make sure you jump on for the ride!

Today on the Frontstretch:
Racing to the Point: NASCAR Has Its Own Heartbreak Kid
Beyond the Cockpit: Brittany Force, the Fastest Force
Voices from the Cheap Seats: Advertising for Dummies
Who’s Hot / Who’s Not in Sprint Cup: Off Week-Richmond Edition
Couch Potato Tuesday: Picking The Best IndyCar On-Air Personalities
FREE NEWSLETTER! CLICK HERE TO SIGN UP

 

©2000 - 2008 Bryan Davis Keith and Frontstetch.com. Thanks for visiting the Frontstretch!

phil h
08/03/2010 01:20 AM
permalink

it’s been so sad to watch the Sportsman,Grand National,Busch,Nationwide Series being shot down in flames.These Cup drivers with their toys and wanting to be owners instead of drivers have destroyed this once worthwhile series

Leo
08/03/2010 02:12 AM
permalink

a LOT of common sense in this article

Brian France Sucks
08/03/2010 02:38 AM
permalink

This article makes entirely too much sense. NA$CAR will be revoking your credentials soon. The bottom line is all the France family cares about “protecting” is the nest egg that they try their damnedest to break every year. Brian France has to be the most inept sanctioning body leader in all sports. Hell, he makes Bernie Ecclestone, Max Mosley, and the dude who runs the Tour de France look like Steve Jobs. The Frances don’t care about driver/ crew/ spectator safety as much as they worry about bad press and lawsuits.

Brian France Sucks
08/03/2010 03:12 AM
permalink

And while I’m at it, when in God’s name are the Mattiolis going to put a catchfence around the track. Did they not see the airborne cars at plate tracks? Do they not see guys bump-drafting @ 190 at their track? Do they not remember deer and other critters getting onto the track? Hell, a person could walk out of the woods and onto the track if they wanted to. Erect a CATCH-FENCE fools. And pave the inside grass while you’re at it.

Robin
08/03/2010 06:29 AM
permalink

Great article Bryan, couldn’t have said it better myself! Anyway, I would just like to say one more time (in case Brian France reads the Frontstretch-lol)that I find it more abhorent that NASCAR “secretely” fined Denny & Ryan than what these drivers actually said.

Gordon82Wins
08/03/2010 08:10 AM
permalink

Mostly well put Bryan, although I don’t know if I would be one to question Richard Childress. Hendrick goes after the sponsor dollars too, and it’s working pretty well for them.

As far as Iowa, it’s a great speedway and yes, they do everything right, but let’s not forget that it’s new. I think the facility will remain popular and should be, but time will tell. I really hate giving credit to Rusty Wallace, but he definitely deserves kudos on this one.

Sherri T
08/03/2010 08:55 AM
permalink

My only disagreement with you is on #4. Not because I think you were wrong about needing additional safety, but because Pocono Raceway had already announced that they were going to install the safer barriers there after this race. The plan was announced after the last race and there just wasn’t enough time to get them installed prior to this race. Beating a dead horse is seldom productive.
Your #5 point is something I was thinking prior to the end of the Nationwide race – why aren’t NASCAR’s big wigs noticing that despite some drop, it’s the short tracks that bring in the crowds! Maybe a good strategy would be for them to go back to the basics, starting with their successful short tracks and working with promoters at each of the tracks for the best possible outcome, for the fans and the tracks!

DoninAjax
08/03/2010 10:01 AM
permalink

If it makes sense, it’ll never happen.

Wayne
08/03/2010 10:06 AM
permalink

I have been saying this for the last 9 years nascar is not a stick and ball sport and that is what made it so great Brain France needs to stop trying to copy the stick and ball sports and get back to our old great ways or the sport will soon be gone I fear. I wished that someone who had some common sence about the sport would take it over and get back to being a great sport. Bravo on this piece it is right on.

Mark
08/03/2010 10:27 AM
permalink

When you have a respected , long time writer like Bryan Davis Keith telling you you’re wrong , you’re wrong . Why on earth the RCR guys would ever consider starting up a fourth Cup team without talking to Bryan first is beyond me . Does the Childress organization really think they have the needed background in racing to decide for themselves to field a fourth team ? And does RCR really have the nerve to buck the trend of NASCAR teams only hiring qualified drivers regardless of sponsorship money ? Good catch on that one Bryan . Teams hiring or firing drivers on the basis of sponsor money they bring to the table is not something the sport of stock car racing should ever allow to get started .
I’m a little confused about your assertion that Childress is dropping the Nationwide team because they can’t find a driver or sponsor . Even the “ casual NASCAR fan “ knows that Richard is focused on bringing his grandson up through the ranks and would rather devote all of the available resources to that end .

Bill B
08/03/2010 11:11 AM
permalink

Remember everyone, we are not just talking about RCR starting a 4th team but a 4th team with Menard. I don’t think you have to be a racing guru or know-it-all to call that one.
Sorry, no disrespect intended, but that is a not guarenteed success. If it were Tony Stewart I’d say no problem but this is basically another Casey Mears.

Scott
08/03/2010 11:49 AM
permalink

Isn’t there an old saying that states the first generation builds it, the second generation maintains it and the third generation loses it

Kevin
08/03/2010 12:32 PM
permalink

It seems like, ever since NASCAR instituted the 4-car limit, teams have been trying desperately to get up to that magic number. However, it seems that many teams actually do better with fewer teams. We see that with Gibbs and RCR. For that matter, EGR is doing quite well this year with just its 2 teams! I don’t think RCR needs to add a 4th car regardless of the driver. For whatever reason, that just seems to be one of the organizations that does better with 3 teams. If it ain’t broke, don’t fix it.

DoninAjax
08/03/2010 01:14 PM
permalink

First generation starts it, second generation improves it, and the third generation destroys it. Been hearing that since Brian took over the vault.

Pete
08/03/2010 01:36 PM
permalink

Put Kasey Kahne in the 4th RCR car with Bud to tune it up for Austin Dillon. KK is a great qualifer- would have it in the top 35 no problem

JerseyGirl
08/03/2010 01:47 PM
permalink

Great article. You make a lot of good points. I know that as much as I enjoy watching the Nationwide series, the fact that Cup drivers are ALWAYS winning makes me tired and bored.

Your comments about NASCAR and Pocono are right on.

Randorakes
08/03/2010 03:22 PM
permalink

While I agree that adding Menard will be an overall distraction to RCR – at least they are not considering Kevin Conway.

JR
08/03/2010 06:20 PM
permalink

Agree with almost all you have said except….why would you want to continue to call a race a “show”?

ElectricPeterTork
08/03/2010 07:45 PM
permalink

The Menard thing could work… if RCR took his money, gave him crap cars, and spent the bulk of the sponsor money on the three decent teams.

mkrcr
08/03/2010 08:43 PM
permalink

If RCR is going to gamble for the money, I think they ought to go all in and take Jr off Rick’s hands. It’s about the same as getting Menard but the money’s better.

Mamorese
08/03/2010 11:18 PM
permalink

Not sure where you were coming from with half of your digs on Pocono. Yes, the track could use safety improvements but attendence woes? The track draws better attendence than 3/4ths of the tracks on the schedule? Appalling traffic? I’ve been going to races there since 1998 and have never sat in the lot for more than 10 minutes after the race. And a terrible garage layout? I’ve had the priviledge to have hot passes the last couple of years and found the garage to be one of the most fan-friendly on the schedule.

Dave
08/04/2010 01:32 AM
permalink

Iowa needs a Cup race