Kurt Busch to Attempt The Indianapolis-Charlotte Double
posted by Phil Allaway
Tuesday March 4, 2014
Andretti Autosport announced this morning that Kurt Busch, driver of the No. 41 Haas Automation Chevrolet in the Sprint Cup Series, will attempt the Indianapolis 500 in a fifth entry for the IndyCar Series team. Once the Indianapolis 500 is completed, Busch will fly from Indianapolis to Charlotte, jump in his No. 41 Chevrolet and compete in the Coca-Cola 600 at Charlotte Motor Speedway.
Busch considers the opportunity to do the double as an old-school throwback moment.
“This is really to challenge myself within motorsports,” Busch said in Andretti Autosport’s press release. “Perhaps I am a bit of an old-school racer; a throwback, I guess. I enjoyed the era of drivers racing different cars and testing themselves in other series. It is tough to do now for a variety of factors, but when the opportunity is there, I want to do it. While NASCAR is my home, I have been fortunate to compete in Pro Stock on the NHRA circuit a number of years ago and test a V8 Supercar. This opportunity was a talk with Michael [Andretti] over dinner one night, a “What if,” and now it’s becoming a reality for me to drive in the Indy 500 with Andretti Autosport. It’s literally a dream come true. To go to the famous Brickyard with the iconic Andretti name, it doesn’t get much cooler or better than that.”
Busch will be doing the Indianapolis-Charlotte double as a Memorial Day mission to men and women serving in the U.S. Military via the Armed Forces Foundation. Fans can contribute to the cause by texting AFF to 50555 to donate $10.
Busch, who has never raced an IndyCar, passed Rookie Orientation at the Indianapolis Motor Speedway last year during a test session. At the time, Busch was more or less testing the Dallara DW12 for fun.
Busch will be the fourth driver to attempt the Indianapolis-Charlotte double. John Andretti was the first driver to attempt it in 1994. After finishing four laps down in tenth in Indianapolis, Andretti crashed and had engine problems in the 600. Robby Gordon has attempted the double five times, most recently in 2004. However, Gordon failed to make it to Charlotte on time and did not start the 600 in 2000 (P.J. Jones started Gordon’s No. 13 Ford in that instance). Finally, Tony Stewart has attempted the double twice (most recently in 2001) and is the only driver to ever complete all 1100 miles. Neither of the three drivers has won either leg of the double. The best finishes are Stewart and Gordon’s sixth-place finishes at the Indianapolis 500 (although Gordon’s came in 2000, the year he didn’t make it to Charlotte in time to start the Coca-Cola 600), and Stewart’s fourth-place finish in the 2001 Coca-Cola 600.
Danica Patrick, Justin Allgaier Talk About Phoenix Incident
posted by Frontstretch Staff
Tuesday March 4, 2014
A disappointing start to the year for Danica Patrick won’t include continued conflict. Patrick met with rookie Justin Allgaier Sunday, shortly after the Phoenix Cup race after a wreck ruined both drivers’ days. Patrick, who was critical of the No. 51 car on the radio, claiming Allgaier was “driving all over the track” appeared receptive to a conversation that quickly settled differences over what will be a long season.
“She was just upset because she got involved in the crash that we had,’’ said Allgaier to the Motor Racing Network. “She says she’s been through this and that she felt like I needed to settle down at that point. I explained my position on why everything happened. I think she understood where I was coming from. It doesn’t fix either one of our racecars. It doesn’t fix either one of our days. Unfortunately, we were both having pretty decent days.’’
Allgaier wound up 30th due to the incident while Patrick was 36th. The incident, which was caused by Allgaier’s spin also involved the No. 32 team and Travis Kvapil, which wound up 38th after sustaining heavy damage.
Camping World Close to Extending Title Sponsorship of NCWTS
posted by Frontstretch Staff
Tuesday March 4, 2014
Marcus Lemonis, CEO of Camping World, Grand Marshal of Sunday’s Sprint Cup race at Phoenix International Raceway, and star of CNBC’s “The Profit,” made the announcement over the weekend that the retailer is very close to announcing a deal that would continue its title sponsorship of NASCAR’s Truck Series. The original agreement with NASCAR is scheduled to conclude after the 2015 season.
According to the sanctioning body, no formal contract has been signed, but “the agreement between the two parties has proven to be a beneficial one.”
“In about a month, we’ll be announcing a significant extension to that contract. It’s been great for us,” said Camping World’s Lemonis in a statement. “The NASCAR relationship has worked well for Camping World. When we started, we had 35 stores. Now, we’re up to 120 stores. As we travel the country and we meet new customers in stores, they always are very appreciative of our relationship with NASCAR. It’s been good.”
Gaining a long-term commitment from Camping World to sponsor the Truck Series would be a relief for NASCAR, which is set to lose Nationwide Insurance as title sponsor for the NASCAR Nationwide Series at the end of the 2014 season. The sponsorship of the Cup Series by Sprint runs through 2016.
The NCWTS is back in action on March 29th at 2:30 PM (ET) when the trucks visit Martinsville Speedway in the Kroger 250, which can be seen on Fox Sports 1. Ratings for the season opener were up 11 percent.
Harvick Takes Win At Phoenix In Second Race With New Team
posted by Justin Tucker
Tuesday March 4, 2014
Phoenix International Raceway has become Kevin Harvick’s home away from home. Sunday Afternoon was no exception as Harvick charged to the front early and would dominate for much of the day, leading 224 of the scheduled 312 laps to record his record fifth win on the one mile oval and his third win in the last four races at Phoenix.
Harvick, coming off of a disappointing Speedweeks which was capped by a last lap crash in the Daytona 500 in his debut with Stewart-Haas Racing, set the tone on Saturday by winning both practices while having the best 5 and 10-lap averages in the first practice of the day on Saturday. On Sunday, Harvick and his No. 4 Jimmy John’s Chevrolet was nothing short of flawless as he was able to hold Dale Earnhardt, Jr. by .489 seconds after a late race restart to claim his 24th career Sprint Cup Series victory.
“Man, this is awesome,” Harvick said after his dominant victory on Sunday. “Man, this just solidifies so many things and so many decisions. It’s been so much work with all the time and effort that these guys (the crew) have put in—but what a race car.”
Stewart Haas Racing co-owner Gene Haas shared in Harvick’s excitement after the race.
“It took long enough,” Haas joked. “This is phenomenal. I think there was a lot of skepticism last year about what myself and Tony (Stewart) what we were up to, was there a lot of madness to this. Quite frankly, it’s a great team, there’s a lot of synergy at the shop, people working together. I don’t know what we did, but I think we put together a great organization.”
Daytona 500 winner Dale Earnhardt, Jr. continued his hot start to the 2014 season. Earnhardt Jr. would finish second on Sunday, marking his seventh consecutive top 10 finish since the end of the 2013 season. Earnhardt Jr. was pleased with the effort after a coast-to-coast whirlwind week after winning his second Daytona 500 and also gave great praise to the efforts of Harvick and the No. 4 team.
“I’ve got to congratulate Kevin. Those guys were two-tenths faster than everyone all weekend in practice. They were just phenomenal,” Earnhardt said. “To be able to run with them all day was a big confidence builder for us.”
Joining Harvick and Earnhardt in the top 5 of The Profit on CNBC 500K were Brad Keselowski with his second consecutive top 3 run of 2014 in third. Keselowski’s Team Penske teammate Joey Logano would finish fourth, and Jeff Gordon would come home fifth in his No. 24 Pepsi Max Chevrolet.
Jimmie Johnson finished in sixth, followed by Ryan Newman with a nice rebound after Daytona in seventh. Carl Edwards would carry the banner for Roush Fenway Racing by finishing eighth, Kyle Busch was ninth, and Jamie McMurray would finish tenth.
A look at the Profit on CNBC 500K by the numbers. There were 14 lead changes among eight different drivers, there were eight cautions for 39 laps which slowed the race pace to 109.229 MPH.
Next Sunday, the Sprint Cup Series heads to Sin City and the Las Vegas Motor
Starting Lineup: The Profit On CNBC 500K
posted by Thomas Bowles
Saturday March 1, 2014
Drivers in RED (i) are those ineligible to collect Sprint Cup points
Daytona 500 TV Ratings Down
posted by Frontstretch Staff
Wednesday February 26, 2014
What was the longest weather delay in Daytona 500 history turned out to bring NASCAR lower ratings and TV viewership Sunday night than expected. According to a report Monday from FOX Sports, the 56th running of the Daytona 500 airing at 8 PM (ET) posted a 5.6/10 national household rating/share which averaged 9.3 million viewers. That’s down 44 percent from last year’s 9.9, easily making it the least-watched Daytona 500 of all-time.
Due to the six-hour, twenty-two minute rain delay in Daytona, the race was up against the primetime coverage of the Winter Olympics Closing Ceremony from Sochi, Russia on NBC (15.25 million viewers). FOX also reported that 69% of the pre-rain delay viewers of the race, which began at 1 PM (ET) kept tuning in.
In comparison, the 2013 Daytona 500 on FOX was the most-watched race in five years, posting a 9.9/22 rating/share, commanding 16.7 million viewers. The Daytona 500 in 2012, the first to ever be run on a Monday and in the primetime slot did a 7.7/13 overnight rating/share which resulted in 13.67 million households viewing the race according to Nielsen TV ratings data.
Earnhardt, Jr. Claims Second Daytona 500 Victory
posted by Justin Tucker
Wednesday February 26, 2014
Ten years is a long time. For Dale Earnhardt, Jr., it felt like an eternity. NASCAR’s Most Popular Driver endured many near misses and close calls at the Daytona 500 since his only win in the Great American Race in 2004. Earnhardt had finished second in two of his last three Daytona 500s coming into Sunday’s race. He was also riding the tail of a 55-race winless streak, dating back to Michigan in 2012.
However nothing would stop Dale Jr. on Sunday, not even a 6 hour and 22 minute rain delay from capturing his second Daytona 500 win. Earnhardt Jr. led a race-high 54 laps on the evening and used some timely drafting help from teammates Jimmie Johnson and, on the final restart, Jeff Gordon to separate from the pack and secure the victory.
“Winning this race is the greatest feeling that you could feel in this sport besides accepting the trophy for the championship,” said a jubilant Earnhardt after pulling into Victory Lane. “We could fight off battle after battle. We got a little help at the end there from Jeff to get away on the restart. This is amazing. I can’t believe this is happening. I never take this for granted, man because it doesn’t happen twice, let alone once.”
Aside from the race itself the big story of the race was the 6 hour and 22 minute red flag, which threatened to move the race to Monday evening (had the race been postponed, FOX Sports’ Chris Myers had tweeted that the race would resume at 5:00pm EST). However, Mother Nature would cooperate and would allow the race to be run under different conditions from which they practiced this week. Once the race resumed, the intensity picked up from the changing track conditions. This allowed the pack to race side-by-side and at times 3-wide up to seven rows deep.
Joining Earnhardt Jr. in the top 5 for the 2014 Daytona 500 were: Denny Hamlin who closed out a spectacular Speedweeks in second, Brad Keselowski in third, Jeff Gordon in fourth, and Jimmie Johnson who overcome two wrecks leading up to the 500 in fifth.
Rounding out the top 10 in the Daytona 500 were Matt Kenseth in sixth, Ricky Stenhouse, Jr. in seventh and Greg Biffle would bring his No. 16 Ford home in eighth. Austin Dillon would come home ninth in his first Cup Series race in the iconic No. 3 for Richard Childress Racing, while Casey Mears would round out the top 10.
A couple of major contenders for the Daytona 500 win would see their hopes dashed early on as Martin Truex, Jr. would blow up just 30 laps into the race, relegating him to a 43rd-place finish in his debut for Furniture Row Racing. Crew chief Todd Berrier was already in Nashville for a test session before the race was even over. Kyle Busch, meanwhile would have a pit road violation just before halfway and would spend much of the race battling back from that mistake. Busch would eventually finish 19th after leading 19 laps.
Danica Patrick would also be bit by bad luck as she was caught up in a multi-car wreck on lap 145. Patrick would lead her second consecutive Daytona 500, but wouldn’t have the finish to show for it finishing 40th. Tony Stewart would encounter a frustrating evening as well, with a fuel pickup problem derailing his quest for his first Daytona 500 win. Stewart would finish 35th.
A look at the Daytona 500 by the numbers. There were 42 lead changes among 18 drivers, while seven cautions for 39 laps would slow the race pace to 145.290 MPH.
Next week, the Sprint Cup Series heads to the “diamond in the desert,” Phoenix International Raceway for The Profit on CNBC 500K. The Green flag is scheduled for 3:15pm EST.
Nationwide Series Post-Race Quotes: Drive4COPD 300
posted by Thomas Bowles
Tuesday February 25, 2014
Frontstretch Interviews – Courtesy Mike Neff
ELLIOTT SADLER – FINISHED 4th
Thoughts on the race?
It’s definitely a lot different racing than what we’re used to.
Comfortable with it?
Yeah, it’s just different. You’re worried about what you’re doing, but you’re also worried about what everyone else is doing and they’re not doing more than you’re doing. Physically pushing a guy is way better than just riding so you just gotta time it right and push it to the edge.
Happy to start the year with a top 5?
Yeah. Hell, that was the worst we ran all day, I think. I have no idea how they put the 3 car in front of us on that last restart. I hadn’t seen the 3 car hardly all day. When they put us from fifth to sixth, on the outside line, it just really boxed us in. I would have really restarted behind my teammate and given him a good push to the front. Anyways, it is what it is; we’ll take it and move on.
Looked like you were up front all day.
The guys did a good job. We had a fast race car. Great pit stops, just really proud of these guys. The car’s in one piece and we can take it to Talladega now. Great job by my guys. A lot of effort came into coming down here to Daytona and giving ourselves a shot to win. We had that chance to be up front and make some things happen. Fifth is not what we want, but we’ll take it and move on.
Bumping vs Pushing?
It’s way harder. You don’t want to lay on the guy in front of you, so it’s tough racing. A lot different than what we’re used to, ‘cause you gotta go. You gotta drag the brake too ‘cause you don’t want to hit the guys and you don’t want to stay on him. It’s a lot harder mentally than what we’ve done in the past.
Car was strong all day. Pushing vs. Bumping, is that harder to do than just getting on somebody and pushing them?
Yeah, it is a little bit. When you bump ‘em, you jar ‘em, it kinda jacks ‘em a little bit. It’s a little more abrupt, obviously. I thought it was OK there at the end. It was certainly fun and hopefully entertaining. But a little bit of a struggle in the early part of the race and the midpart of the race to see a good race. And that’s unfortunate for the fans. You can’t do that the whole race, you can’t tear up your stuff, knock your grill in, overheat your motor, all that stuff so there’s no sense in doing all that until you get down to the last lap. The 7 and the 6, they did a good job. Man, the 7 really held the 22 and I tight on the bottom. I was rubbing his door and hitting the apron at the same time, no room whatsoever. So it was good; wish we were the ones who could have won but a lot better now than what we were last year.
Going home in one piece makes it a lot better, right?
Yeah. My back feels good. My foot feels good. Past years here, I’ve been going home with pain so I’m alright.
Connect with Mike!
2014 Truck Series Post-Race Quotes: Daytona (Exclusives)
posted by Thomas Bowles
Saturday February 22, 2014
When you’re on the outside like that, how frustrating is it?
It’s so hard. Timothy Peters has won here. Kyle Busch has won everywhere. Ron Hornaday has been running Trucks forever, probably before I was even born. I was surrounded by veterans there, and like I told them I don’t have a rookie stripe but I’m a rookie. This is only my fourth Truck race ever, my fourth superspeedway race, and man, I figured out when the 17 got up in front of me, I pushed him. And as soon as I pushed him, he took off. And I went with him. And I just kept doing it, and before I knew it, he was leading. And I saw Ron in my mirror, backed up to him, and if it wasn’t for him, I don’t know what would have happened. I gotta thank him big time for that. That was a true teammate move right there. I really appreciate that. He just bounced off me and we got to the front. I tried my hardest to sidedraft Kyle. I was probably touching his door.
Top 5 in the No. 30 truck. This deal come together at the last minute, but you had a heck of a truck. Tell us about your night.
Yeah, I’ve got to thank Turner Scott Motorsports. The guys worked so hard on this Rheem Comfort Products Chevrolet. Exciting! Just got hung up on the outside and had to wait for my teammate there to catch up. And then he got to the bottom, so… I got the old 32 and started pushing ol’ Ryan to the front. So, it’s not bad. We’ll take it. You just don’t want to step over that boundary. You don’t know how far to push and shove. We bumped about six times down the straightaway without latching onto them. Hopefully, that was OK and we came home with a top 5.
Connect with Mike!
2014 Budweiser Duels Post Race Quotes
posted by Matt Stallknecht
Friday February 21, 2014
BUDWEISER DUELS POST-RACE QUOTES
They’re saying the wheel bearing burned up in it. I don’t know what caused it, they’re taking it all apart to figure out what the heck happened. Something abnormal that’s for sure I don’t think I’ve ever had that happen at all. Hopefully, we made the race and hopefully we can fix the problem before Sunday.
WHAT WAS THAT LOUD BOOM ONCE YOU TURNED INTO THE GARAGE?
Loud pop was a tire… thankfully, it popped, hopefully it didn’t hurt anybody. All the heat created in the left front that popped was pretty weird.
REALLY GOOD RUN. WHAT DID YOU THINK OF IT?
Yeah, it was good. We have a car we can work with for the 500. Got a good starting spot, so we’re going to rest easy, fluff and buff our car for a couple of days and get ready for Sunday.
ANY DIFFERENCE ON WHETHER THE TOP OR BOTTOM LANE WORKED?
Yeah, I was just moving around, trying to stay with the flow. For me, this car works on all parts of the racetrack. So I’m pretty happy with it.
DALE EARNHARDT, JR.
GOT SHUFFLED BACK, AFTER PIT STOPS AND THEN COULDN’T GET BACK UP TO THE FRONT. WHY?
Nah, we were just sitting there waiting until the last few laps to make a move. You didn’t want to pull down and get sent to the back. Seen a couple of guys get sent to the back really quick so we were just kind of waiting for the end. I felt like we had a good situation there with Ambrose behind us — we had a good run off Turn 2 and I went. It was the last lap, time to go do something, nobody went with us but hopefully Sunday is a different story.
We got a great car. We don’t have to work hard. We learned, we got a good race car. Got a car in one piece, ready to go so we’ll try and get through the next couple of practices, deliver it to the starting group this Sunday and we’ll be real happy.
YOU’RE IN THE DAYTONA 500!
Yeah, it’s pretty awesome. This Whitetail Chevrolet was so fast that I knew all I had to do was stick it behind smart, intelligent drafters and we could have a good finish. That’s what we did in the Duels and I’m excited. I’m excited to go do some stuff with the Nationwide car and have some more practice with this. But to know that we’re locked in the Daytona 500’s pretty cool.
YOU WERE OBVIOUSLY IN FRONT OF THAT MELEE AT THE END. WHEN YOU WERE UP FRONT THERE IN THE BEGINNING, WERE YOU HOPING TO JUST STAY IN LINE AND LET YOU FINISH TOP 5?
I was pretty content to ride and luckily I knew a lot of people around us were. It was nice to have a little calm and not really have to be racing hard the whole time. I knew that the pit stop was going to shake everything up and that’s exactly what happened. Fell back a little bit there but made the right moves at the end to get a good finish.
HOW STRONG ARE THESE RCR CARS?
They’re very strong! They definitely have the capabilities to be winning one of these races.
YOU’RE IN THE TOP 5 FOR YOUR HEAT IN THE DAYTONA 500. YOUR PRIMARY CAR IS SITTING RIGHT IN THE GARAGE, KIND OF WADDED UP. DID YOU THINK THIS ONE HAD IT IN IT?
Yeah, it’s a brand new car also. It’s just not quite as good as the primary but still a damned good car. I’m just proud of everybody at RCR for building such fast race cars. All of our cars have been fast, ECR motor’s been strong, even our affiliate teams have been qualifying really good and racing good. So… excited about 2014! It’s going to be a good year.
WELL MAN, YOU STARTED IN THE BACK BUT WORKED YOUR WAY TO THE FRONT WHEN IT COUNTED MOST. WERE YOU JUST BIDING YOUR TIME THROUGHOUT THE RACE?
Eh, you never know if you’re going to get back up there or not. We had to start at the back, we had to make a run early and see what we could do. We drove right to 10th, or something like that and then it got stagnant. We tried to make something happen, and went to the back again. Drove back up to the front. Again, just really proud of my guys. Matt Kruder did a hell of a job on that pit stop getting just enough gas in to gain some spots there.
RCR CARS SEEM PRETTY DARNED STRONG. DO YOU THINK THE RCR CARS HAVE SOMETHING FOR THEM ON SUNDAY — ESPECIALLY THE THREE JOE GIBBS RACING CARS THAT SEEM TO BE THE CLASS OF THE FIELD RIGHT NOW?
Oh yeah. The 20 car was extremely fast. The 11 didn’t qualify that good, but he’s a good drafter. I think he won. We definitely have something for him.
Check in with Matt and Jay on their site at CareyandCoffey.com.
Bryan Davis Keith · Friday June 10, 2011
The story of Tim Viens, President and CEO of RaceDaySponsor.com, begins as so many’s involvement in racing before him. He was a race fan.
“I was friends with Kevin Lepage up in Vermont for many years, and just through conversations at the track, I met with him, hung out, jumped over the wall a few times, and just helped him out whenever I could” recalls Viens. “A couple years ago, we had a chat at Daytona, he was looking for sponsorship, asked if I knew anyone that would be interested. I started asking questions about what it would cost, if you could do a single race…I didn’t realize you could do a single race. About a week later, I was thinking how cool would it be if a guy like me that has a small business could get involved in this sport?”
From here, RaceDaySponsor.com was born. A venture that started small, selling 4×6 “micro sponsorships” to Lepage fans and small businesses, the venture grew into something bigger. Fast forward to 2011, and the company can be seen racing on Saturdays, prominently featured on both Lepage’s new No. 52 ride with Means Racing and Jeremy Clements’ family-owned No. 51. For now, the story of success has been small; between both providing a marketplace for prospective small business sponsors as well as an active social media outlet for race car drivers looking for a break, the company has played a vital role in securing just enough money to keep both Lepage and Clements running full races in the big leagues of NASCAR.
But just as the company has grown since its inception from essentially a fan-sponsor vehicle to an established service selling multiple-race primary sponsorships at the Nationwide Series level, they’re looking to get bigger. They’re fighting the same fight that everyone in the back of the Nationwide garage is, one of survival and fierce competition, seeking that edge that’s going to take them from survival to sustenance. And while success may be a long time coming, this is one venture out there in the business of NASCAR taking a big-time and unique approach to surviving the harshest economic climate the sport has ever seen. – - – -
“When he started out with Rensi, they had big hopes of picking up a sponsor because they’re a solid team” said Viens, whose company was seen on both Lepage’s No. 24 entry as well as the No. 25 of Kelly Bires for the first few races of the season. “When Rensi started start-and-parking, they did a few races, tried to find a big sponsor, and it didn’t work out.”
Viens contacted long-time owner Jimmy Means, who actually fielded cars for Lepage in 2008, 2009 and 2010, asking what it would cost to return the driver to the seat of the No. 52 car. Means was straight in laying his situation out; he was not in a position to pay whoever the driver of his car was going to be. After a 2010 season that consisted of a part-time campaign that was largely a start-and-park effort, Means had taken a leap of faith to stay involved in the Nationwide Series, building a new COT car and acquiring a new motor for it. And while that created an opportunity for a driver, be they a rookie or veteran, it didn’t create a salary to go with it.
“For teams without a big sponsor, there are drivers paying their way, their hotels, their rental cars, so they can get seat time and when the right opportunity comes along they’re there” said Viens of the current state of the Nationwide garage.
Getting Lepage another seat was one thing. Keeping him in it and racing was, and is, the challenge. And given the current state of NASCAR broadcasting, what’s already a tough sell has gotten even harder.
“You know, every weekend you watch the race you see pretty much the top 10 guys and that’s about all you’re seeing” he observes. “Talking to companies and you say Jeremy Clements and Kevin Lepage, they say who? I don’t see those guys on TV. That is a challenge. So we have to sell a whole package deal. We put them on our website. We use Facebook, Twitter, that whole bit.” The social networking part of his .com is a new development; while the team’s primary drivers are Lepage and Clements, the site has been overwhelmed with drivers, from the local dirt tracks to the ARCA Racing Series that are simply looking for help.
“I wanted to create an opportunity, so that’s why we came up with the social networking site” said Viens when I asked him what his company could do for the dearth of talent out there seeking a break. “Drivers can build a profile, get their names out there, and with all the traffic coming to the site hopefully they can start finding light at the end of the tunnel.”
Light at the end of the tunnel is what RaceDaySponsor is hoping they’ve found. – - – -
“It started with a basically a cold call,” said Dunn of how his association found both RaceDaySponsor and NASCAR. RaceDaySponsor was looking around for different models to try. They came upon us, I got a call in January. Started talking about the race teams, the co-op model a bit, and they were fortunate to find the one person in our organization that knows something about NASCAR. I got real excited about the possibility of not only proving the model in NASCAR, but to tell a bigger story.”
The story playing out every day in the Nationwide Series garage of small teams, small businesses, fighting tooth and nail to keep the doors open and the dream alive, is one that Dunn was no stranger to. And it’s one that he’s convinced he has a model to handle it with; bringing the cooperative business model to big-time stock car racing.
“It’s a proven model that small businesses use to work together to succeed economically against the big guys,” asserts Dunn of the co-op concept. “That’s exactly the situation we’ve got here. My organization is an association of co-ops across all types of sectors, and we’ve seen that model make it possible for a lot of small businesses to survive throughout America. This is an opportunity for us as an organization to work with the smaller teams here, to see if we can use the same model to help the drivers here.”
The plan; establish a co-op of four race teams, either by this fall or the start of the 2012 race season (2012 is, ironically, a year the United Nations has declared the year of cooperatives). The goal, two-fold; not only to help real race teams stay on the track, but also to spread awareness of the cooperative business model and the opportunities it provides. Having thousands of businesses represented, and offering them a new marketing platform is just icing on the cake, and where RaceDaySponsor.com comes in; the company has aligned with the trade association to serve as a vehicle to channel sponsorship dollars into the race teams involved.
“The sixth of seven principles of cooperatives is cooperating with cooperatives” says Dunn. “If co-ops can help each other doing business together, sponsorship, whatever, that’s important. We get a co-op team together, and we’ve got something that can really push. I’m excited about the possibility.”
“There’s 29,000 co-ops worldwide, worth three-quarters of a trillion dollars in annual revenue, 1.25 million employees, it’s really substantial. Add up the 300 largest coops worldwide, they’d be the 13th largest country in the world. Bigger than Russia, step below Canada. It’s a very significant sector, just not one that’s ever been big in NASCAR. I’m trying to bring the two worlds together. If I can bring the co-op model to NASCAR nation, I’m doing the role that’s on my business card, and that’s cooperative development.”
For Dunn, a NASCAR fan even before his involvement with the Co-OpsUSA sponsorship, his time as a primary sponsor in the Nationwide Series yielded signs that this strategy to both involve co-op companies in racing and spread the business model could bear fruit; Dunn brought a number of CFOs and business officials to the Nationwide Series race at Dover, and was surprised by the level of “stealth support” out there that is both aware and supportive of NASCAR racing. Still, there are skeptics out there.
“[A fellow] board member recognized that there’s a lot of competing interests here for the same media,” admitted Dunn, “and we have to see return.”
- – - –
Co-OpsUSA.com is not so much a sponsorship and ad campaign for Dunn’s trade association as much as a market test. “The Co-Ops site we opened the day before Talladega, we’ve done no cross-marketing of it, we haven’t even put out a press release saying that it’s open.”
“Everything we have gotten we attribute to our presence in NASCAR, and I’m trying to keep that absolutely as clean as possible. Once we’re done sponsoring our number of races, then I’m going to let it run a couple of weeks, then let the co-op market know this site is out there. That way I will get a clear market test.”
Dunn, for as much as he obviously was enjoying his experiment and being at the track (“My bosses have given me a lot of crap” he joked when I asked him how hard it must be to work weekend after weekend at the race track) is well aware that his association and the businesses they represent have to see a viable rate of return for their involvement in the sport to continue. And even after only a month in the trenches of the garage, Dunn was able to observe first-hand just how challenging and dangerous the current situation facing the Nationwide Series is. Questioned about the difficulty of trying to sell the story of Lepage and Clements, where a top-20 run is a cause for celebration, Dunn pulled no punches.
“If you don’t have a full set of viable teams, your sport is going to slowly erode. It’s a slow erosion, sort of eating away at it. Maybe over the next 5 years, we won’t see growth, but a continuing decline. They’ve seen some bumps here and there this year, but the overall trend is not good. They’ve got to make an investment, be it of time, money, to make the thing viable. We all know the big names, but you get a little tired of hearing about it. The story should be about the racing, not about driving 120 mph down a country road. It’s like People magazine.”
“Nationwide [Insurance] is actually a cooperative and a member of ours. They sit on our board of directors, so we’ve been getting their advice all along. They share a lot of the concerns about the long term viability of the sport versus the short term gains the ESPN folks are worrying about.”
“I have no idea what ESPN’s contract looks like, but when it comes time to renew, I hope that NASCAR takes a look at some of those driver development, team development aspects. Get it up front what the expectations are. If a network feels that would reduce the economic returns, that will be reflected in the negotiated deal. But you’ve got to have things in that contract that capture the interests of all parties. And in my view, NASCAR has to consider that.”
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That being said, Dunn has the stars in his eyes that any race fan would hope a major sponsor would get after getting introduced to the sport in all its reality. He wants his organization involved in racing, and the co-op business model to succeed in it.
“You look at racing, there’s analogies in racing to so many other sectors where the same economic factors are going on” he observed. “From our standpoint, I’ve come down here and discovered doing business here is a lot like the wild wild west. The challenge of cooperating is a lot tougher.”
“But things aren’t going to go back to the way they were. New business strategies are coming, and what we have here is that if we can make a team cooperative model work…it gives us the opportunity to tell a damn good story.”
It may be piecemeal, but RaceDaySponsor.com has already contributed to two damn good stories; keeping one of the most underrated young talents in the Nationwide Series and his family-owned team on the track, while returning both a wily veteran driver and the epitome of an independent owner to racing full-time.
And if nothing else, by bringing figures like Dr. Dunn to the race track, they’re getting the names and potential dollars through the door. Whether the sport can deliver for corporate partners the way all involved hope, remains to be seen.
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