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Mike Neff · Tuesday October 29, 2013
The current economic environment has seen sponsors cutting back and even leaving the sport. Richard Petty Motorsports announced on Tuesday evening that they will have a new sponsor on the hood for the Dover Cup race and an associate sponsor for half of the season. Stanley and their associated brands Mac and Dewalt will also be back for 2014 on the No. 9 Ford for Marcos Ambrose.
Brian Moffitt, the CEO of Richard Petty Motorsports noted that the company is willing to run an alcohol sponsor on the No. 9 but will never do it on the No. 43. “Richard promised his parents that he’d never run an alcohol or tobacco sponsor on his car and that will hold true as long as we’re an organization.” When he was asked about how this came about he said, “This just kind of happened. There are relationships out there in the marketplace that are always talking with each other. We ended up going to Boston and having a discussion with the company and the next thing you know we are partners.”
Twisted Tea is a division of Boston Beer Company, most famous for the Samuel Adams beer brand. Jon London, the Boston Beer Director of Brand Development was on hand and loves the marriage between Twisted Tea’s customers and NASCAR. “We look at NASCAR and think that they, along with Marcos Ambrose, are just a great fit for the brand. Our drinkers love NASCAR and Marcos is a little bit different, our drinkers are a little different and Marcos is a lot of fun so he’s a great person to represent our brand.”
Moffitt also confirms that, while there are a few openings left on the 2014 calendar for RPM, both Ambrose and Aric Almirola will be back in 2014 and should have all of their races covered by the start of the season.
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