The Frontstretch: The Remarkable Rise of Michael Waltrip Racing by Danny Peters -- Tuesday June 23, 2009

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The Remarkable Rise of Michael Waltrip Racing

The Yellow Stripe · Danny Peters · Tuesday June 23, 2009

 

With the honorable exception of David Reutimann, the driver formerly known as the Franchise, it was another very positive weekend for Michael Waltrip Racing at Infineon Raceway this past Sunday; yet more evidence to support the remarkable rise from the ashes of the jet-fuel “first race” debacle at Daytona in 2007. Taking top billing was everybody’s favorite Australian NASCAR driver, Marcos Ambrose, who finished third — a season high — behind race winner Kasey Kahne and Tony Stewart. For the Launceston, Tasmania native, the third place finish made up for his fine run, but terrible finish at the same track last year, and tied his highest Cup finish, having also come home third at Watkins Glen in 2008.

Equally impressive, was the 11th place finish for Patrick Carpentier. The French-Canadian knows a thing or two about road racing, sure, and he did drive 24 races for GEM in 2008; but to come in essentially cold, and to run so competitively says something about both the driver and the quality of the equipment he was wheeling around the 12-turn, 1.99 mile course in beautiful Sonoma.

Despite Reutimann’s dismal 31st place run, he’s still only 40 points back from a Chase spot, losing an aggregate of just 37 points on the day. It could have been much worse for Reutimann, who is not known for his road course prowess, not least when two of his closest Chase position challengers at the drop of the green flag — Kahne and Montoya — had such fine points days.

Successful weekends are becoming something of a theme for MWR in 2009 — something few could have predicted just two short years ago. And if the rumors are to be believed, an announcement in the next week to 10 days will confirm that Martin Truex, Jr. is leaving Earnhardt Ganassi Racing for the friendly confines of Raceworld USA in Cornelius, NC. Adding a young, experienced, successful driver will only make the company better and stronger on race day. Truex will assume driving duties for the NAPA Toyota, with Waltrip himself vacating the seat. Rumor also has it that Truex will use the No. 22.

Whether or not Michael Waltrip returns in 2010, he deserves credit for turning around a start-up team in just three years. So much so that MWR’s success this year is just as impressive as what has happened over at Stewart Haas Racing.

Where all this leaves Michael Waltrip is anyone’s guess. It’s a question the man himself probably doesn’t know the answer to, just yet. What is clear is that the owner-driver is not quite ready to hang up the driving shoes just yet. The story is that Mikey is keen to run something in the region of 10 races in 2010, including the Daytona 500. With his inimitable charm and ability to talk the hind legs off the proverbial donkey, I’m sure Waltrip will manage to cobble together a patchwork sponsorship deal. In essence then, MWR might very well be a four-car operation in 2010, albeit with the owner in a part time ride, primed to challenge the really big dog teams in Sprint Cup.

For Waltrip the proposed transition will still be a tough one – despite the fact that his company will be incrementally improved as a result. A veteran of some 740 races, Waltrip’s career began a quarter of a century ago. He finished second to the late, great Alan Kulwicki in 1986 when he ran for Rookie of the Year honors and secured his first top 10 in 1987, but it was not until the fateful 2001 Daytona 500 that he finally broke a zero for 463-race slide with a victory, albeit one that was overshadowed by the tragic death of team owner Dale Earnhardt. Waltrip was forthright at the start of the season knowing he needed to raise his level of performance. He was also clear about what would happen if he didn’t:

“But if I don’t do those things, if I can’t compete at the level that [David] Reutimann does or NAPA expects, then I probably won’t get to do this again in 2010.”

Prophetic words, it seems, if the rumors are to be believed.

So what has changed? Well, for one it’s experience and organization. Waltrip often jokes on “This Week in NASCAR” (a show tailor made for someone as loquacious as the Owensboro, Ky native) that headed into Speed Weeks in 2007 the company didn’t even have a photocopier. The point, apocryphal or otherwise, illustrates how far behind the curve the start-up team was at the outset. The build from brass tacks all the way to viable Chase contender, in the case of Reutimann, has been an incremental process. The game changer, however, was the arrival of Rob Kauffman who picked up a share in ownership for an injection of much needed cash. Kauffman’s arrival paid early dividends, so much so that MWR came within three percent of its projected 2008 expenses. “In 2009, we’ll be on budget,” said Kauffman. “We’ll be cash-flow positive. [This] business has to be cash-flow positive.”

Another key factor is the recruitment of Steve Hallam, who joined MWR as Competition Director this off season. The 27-year British Formula One veteran, a savvy presence, has added structure to the controlled chaos, and judging by the comments from Waltrip himself, Hallam has already got a very firm grip on the reigns – if not necessarily the language. As Bobby Kennedy, the VP of Race Vehicle Operations points out:

“We got a lot of people that talk funny around here…But they’re making us go faster, too. They bring new thought processes, and we’ve closed the gap quick. We’re not there yet, but we can see it.”

With the infrastructure under ever more rigid management, the results on the track have started to come; and nowhere has that been more apparent than with David Reutimann who won the rain delayed Coke 600 at the end of May, the company’s maiden Sprint Cup victory.

So after a disastrous first year which included 39 failed qualifying attempts and not even so much as a solitary top 5, a much better second year and, so far, a significantly better third season, MWR has rebounded the rockiest of all possible starts with the sort of zest you’d typically associate with the Energizer Bunny.

Yes, the efforts of points leader Tony Stewart and his Stewart-Haas operation have been mighty impressive in 2009, but that Hendrick chassis and engine support sure does help when it’s in the right hands. Michael Waltrip certainly didn’t have the advantages available to Smoke and crew, so in many ways, their efforts this season are every bit as impressive as SHR, if not more so. And regardless of whether Reutimann ultimately makes the Chase, the fact that he has run so handily in 2009, not to mention the impressive debut Cup season for Ambrose and the immiment arrival of Martin Truex, Jr, the signs are more than positive for the future of MWR.

Two final points to note:

THE RETURN OF THE BACK FLIP

Great to see Cousin Carl win his first race of the season — it’s not been for lack of trying either – at the Milwaukee Mile in Saturday’s Nationwide race. A year ago, a win at the same venue propelled Edwards’ charge from 225 points back to an overall second place finish for the season, just 21 points shy of Champion Clint Bowyer. Today, Edwards sits 127 points behind Kyle Busch but after nine top 5 finishes including four 2nd place results, Edwards was simply pleased to be top of the pile. “I’m not going to lie,” he said in Victory Lane, “It felt really good…It’s been a while since we won a race…” Glad to see, too, he still remembers how to pull off that back flip.

BAD DAY FOR THE BRITS AT THE BRITISH GRAND PRIX

As one of the very few (only) regular British NASCAR columnists, it would be remiss of me not to pass comment on my home country’s F1 Grand Prix held at historic Silverstone (for possibly the last time) this past weekend. Defending race winner and World Champion Lewis Hamilton finished a distant 16th in a car that has been horribly uncompetitive all season. Meanwhile, Jensen Button, the unexpected success story of the season, who won six of the first seven races this season, finished sixth following a poor qualifying effort leaving the home crowd with little to cheer about.

Contact Danny Peters

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Gordon82Wins
06/23/2009 07:45 AM
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Enjoyed the article Danny, but I’d take issue with your saying that MWR’s resurgence is more impressive than SHM. Haas couldn’t even crack the top 35 last year, and now Stewart is the points leader. And I wouldn’t exactly say that MWR hasn’t had support…they had the full backing of Toyota and three major sponsors when they came on board.

Renata
06/23/2009 11:51 AM
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Gordon82Wins, I have to disagree you. SHR is with an established and proven manufacturer and enjoys an alliance with the premier organization in NASCAR. They also inherited the infrastructure of Haas CNC Racing. The setup over there is more of a franchise than a start-up company. It would be more surprising if SHR wasn’t doing well. Whereas MWR came in as a start-up company with virtually no infrastructure in place, and the support of a manufacturer that was brand new to the Cup level and really didn’t have a grasp on how to run their program in that situation yet. Though credit needs to go to Tony Stewart for coming in and placing the pieces of the puzzles in place where they needed to be at SHR, to do what MWR has done, particularly considering how they stumbled from the blocks, is more impressive in my mind.

don mei
06/23/2009 02:37 PM
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You can’t be serious about MWR vs SHR. SHR came from nowhere last year and currently have both drivers in contention for the chase. MWH has been at it for 3 years; about time they started
getting some results given their budget. Take a look at how quickly Gibbs had his Toyotas competitive.

Mike In NH
06/23/2009 03:15 PM
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Gibbs became competitive because they’re an established shop, around for over a decade. This is year 2 for MWR.

JGR builds its own engines; MWR gets its engines from TRD. JGR was the major designer for the current Chevy engine, so you know they’ve got data up the wazoo on engine building that TRD didn’t have. Lets not forget that the TRD Cup V8 engine has only been in development a couple of years; they don’t use the same engine in NW or Trucks. Its not like they’ve made a production pushrod V8 in the last 20-30 years (unlike the USA manufacturers).

SHR gets its engines AND chassis from Hendrick. MWR gets its chassis and TRD engines from its own shop. They’ve had to build the infrastructure, etc from scratch. It was already there at SHR this year – most of the crews are the same as last year – but they’ve added good drivers and a stronger bond to Hendricks (which is where this year’s crew chiefs are from).

MWR is its own shop. SHR is a place that Hendricks figures he can plop Brad K now that there’s no room at Hendricks. ‘Nuff said.

Mike In NH
06/23/2009 03:17 PM
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Make that year THREE for MWR

Danielle
06/23/2009 06:32 PM
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I’ll leave you all to argue the details of MWR vs SHR; I just want to say well done Kasey! About time the Budweiser Dodge was back in Victory Lane!!

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