The Frontstretch: Even The "Rosetta Stone" Couldn’t Help You Understand Brian France! by Jeff Meyer -- Thursday November 12, 2009

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Even The "Rosetta Stone" Couldn’t Help You Understand Brian France!

Voices From the Heartland · Jeff Meyer · Thursday November 12, 2009

 

We’ve all seen the commercials: Rosetta Stone is touted as the most effective language learning method/software available. Their concept is not to teach with flash cards, dictionaries, or memorization drills, but rather, “By surrounding you with words, images, and the voices of native speakers, our method lets you progress naturally from words and phrases to sentences and conversations…” or so says their website. However, when it comes to understanding the ramblings of Brian France, I think even the makers of Rosetta Stone would throw up their hands, head out for a cocktail, and declare it some sort of “Crackerbonics.”

Be that as it may, whenever France does decide to speak, it is I who always seems to draw the unenviable task of trying to translate his missives by this site’s managing editors. The credentials I bring to the table to accomplish this task, as seen by the editors, are A) I’ve tried it before, B) they assume I drink more than them and may have some sort of inside understanding to Brian’s way of thinking, and C) they assume I drink more than them and am used to enduring the kind of headache that such an assignment is sure to produce. There is, however, another credential I have recently obtained that may help, and that is a “Gold” rating from the “National Career Readiness Certificate” program.

Under this program, one of the tests is “Reading for Information.” It is based on levels that range from 3 to 7. The following is what my certificate says about my results …

“This person scored at Level 7. Individuals with Level 7 skills can apply concepts from densely detailed selections, such as excerpts from complex regulatory and legal documents, to new situations. They can understand difficult concepts and complex procedures containing jargon and technical terms whose definitions must be derived from context. Level 7 is the highest level measured by this test.”

The most recent attempt by Brian France to coherently speak publicly that I have been assigned to translate stems from an interview with Dustin Long of The Virginian-Pilot. Long’s interview lasted about 15 minutes and he (Long) offered no opinion or attempt at explaining what France was saying. To be honest, I don’t blame him. I, however, using my “Level 7” skills, will attempt it; or, at the very least, show that the man actually said nothing at all and that Dustin Long lost 15 minutes of his life that can never be recaptured.

When asked his feelings about recent comments some TV personalities made during interviews and the Talladega broadcast, this is what France had to say:

“Clearly, this is a sport that has a lot of opinions, and most other sports channel their thoughts and criticisms differently, and that is an unusual thing that we have to have people within the sport openly just criticizing as we go along, but maybe that’s something very unique in NASCAR that no other sport has to sort out. We’ll sort it out.’’

Hmm. Brian clearly hears a lot of talk around him… but I think he has no idea what anyone is talking about. Don’t all sports have “armchair quarterbacks” with pre-game shows, halftime shows, and post-game shows? Don’t all those TV personalities offer their “opinion” and criticisms? How is NASCAR unique? “We’ll sort it out” clearly means, “I don’t have a clue, but I’ll have Ramsey Poston look into it and publish something almost as ridiculous as what I just said.”

Next up, Brian was asked to clarify his feelings that some fans think NASCAR is trying to keep the broadcasters from telling the truth…

“It’s not that way. We fully expect a lot of criticism for any number of reasons, judgment calls that are made, officiating calls that are made, and some strategy or policy decisions that are made. We’ve always had that. That’s OK. What I’m saying is in opinions that are under the guise of criticism or being critical that just go on and on and on without much thought, that’s different from some policy or rule violation that we didn’t handle correctly. Somebody is more than fair to criticize us. It’s just there’s an unprecedented level that occurs when you espouse your opinion about how to do one thing or another.”

While that is a pretty long “clarification,” it does start to reveal what is wrong with France’s thinking or perception. It is OK to criticize… just don’t keep doing it! Brian, there is a reason that there is an “unprecedented level” of criticism. This current regime under which NASCAR is now ruled has all but ruined what was once a good thing. If NASCAR is so good at listening to the fans, aka “criticism,” why are you doing nothing about it?

Fans are gone, ratings are… well, let’s tackle that question right now! Brian was asked why while some think a raise in NFL ratings are a result of the current recession, NASCAR’s numbers continue to drop? For it does stand to reason that even if a fan can’t go to a race or game they would watch it on TV, right?

“Because there’s not one thing,” was France’s reply. “The recession, you can make the case, I would agree with that. I think there’s a sense of community, a sense of people aren’t going out as much. They’re going to focus on something, it’s probably going to be their favorite team. I would agree with that. But if you don’t have storylines and nine other things going your way, then you won’t get all the benefit of that, and the NFL has a lot of neat storylines with Brett Favre coming back and lots of parity in their league and they’re doing really well. In our situation, you can’t compare us to any one sport, but, obviously our storylines aren’t what they have been in the past and will be in the future. That’s just the way it goes.”

OK, well how many storylines do you need? Dale Jr., as “reported” by the National Enquirer, is in a “death spiral,” Jeremy Mayfield is “on drugs,” France family members are on drugs and terrorizing the city, Jimmie Johnson is making history, fans are getting hurt in the stands by flying debris which will never happen again thanks to super secret fence design, NASCAR wins awards, HoF inductees are selected, etc, etc. The bottom line is, (and I find it absurd that a “marketing genius” such as France can’t figure it out) is that your “product” simply sucks of late!

Speaking of the “product,” wouldn’t it behoove the CEO, grandson of the founder, the ultimate man responsible, to be concerned about each and every show he puts on? Especially something like the 40th anniversary of the show at a track that was one of his family’s greatest achievements, Talladega?

“I didn’t see it. I really didn’t see all of it.”

Meet NASCAR’s newest excuse for declining ratings: Carl Edwards enduring a winless season for the first time since 2006.

Well, at least that quote needs no explanation! Ironic, though, how it explains a lot about what is wrong in our sport today. Moving on, here are some of Brian’s thoughts about the “competition” level in NASCAR.

“I think we’re getting better and I think it’s very good… it’s easy to get off track when you look at how good Jimmie Johnson has been, how dominant, he’s been and sort of forget that there’s been lots of hard-fought passing and racing that has gone, but there has. We’re quite pleased with it going into … finishing up in 2009. I think what the case is you have certain drivers like Carl Edwards who has not, although he made the Chase, he hasn’t won a race and he was developing his fan base, won so many times and ran up front most of last year, has not done that this year. Dale Jr. obviously has not performed the way he wants to perform. It’s very driver specific. Those two guys represent a lot of fans, especially Dale Jr. If they’re struggling, it’s easy to say the racing is not as good as I think it should be. If my football team is not winning, I would think the league is not having as good of a year, too. That’s normal.”

Well, I’m sure Dale, Jr. will be relieved a bit to know that he now shares part of the blame for NASCAR’s woes with Carl Edwards! And we have learned that Detroit Lions fans, and Tampa Bay fans, and Packer fans, and Bear fans, etc. all think that the entire NFL sucks because their teams are not doing well!

Folks, this could go on and on but it is at this point that I must apologize to you, the reader, for I have failed you. This hasn’t been, as promised, a “translation” of Brian’s comments, but more of an “journalistically unethical” depiction of Brian France himself. I’m sorry, but just like the announcers in the booth at Talladega, I call ‘em like I see ‘em, and I clearly see… well, I don’t know what the heck I see. After reading through the whole interview, even I, with my Level 7 “Reading for Information” rating, cannot make heads nor tails of what this guy is saying.

How’s that old saying go? The definition of insanity is doing the same thing over and over and expecting a different result…(see Brian France)…or something like that!

Stay off the wall (and please resist the urge to bang your head against it after reading Brian’s interview!)

Jeff Meyer

Contact Jeff Meyer

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Todd Crane
11/12/2009 05:59 AM
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Jeff thank YOU for trying to sort out the muddle that has become NA$CAR. I’be been a fan for more than forty years, even did the PA at Daytona in 1968 and 1969, was at the first Talladega race…etc…etc…etc. And Brian France wonders why I’m no longer a race fan? Well to be sure, he has no clue. What more can I say…COT…strange cautions…and just the way NA$CAR trats their eroding fan base..Oh what I’d give for the “old” NASCAR.

Carl D.
11/12/2009 07:46 AM
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I read Long’s interview with Brian France and came away with the same opinion. Just what the hell was he saying? It’s no wonder that Nascar is floundering. The guy in charge is just clueless. I gotta lay some blame for this on Bill France Jr. He had to know his son didn’t have the skills to properly manage the family business.

I’m reminded of a quote by Sheriff Buford T. Justice of “Smokey and the Bandit” fame… “Soon as I get home, first thing I’m gonna do is punch yo mamma in da mouth!”

Carl Edward's Left Foot
11/12/2009 08:20 AM
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OK, so now Carl Edwards is to blame? Thank you for that bit of insite Mr France…….
What an A-hole!

The Turnip!
11/12/2009 08:21 AM
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Ya’ know? Who, just who, coulda’ done a better job of deciphering a Brain Farce commentary than one Jeff Meyer? Wonderful reading Jeff! Thnks.

Thing is, I don’t know whether to just throw up, or give up? Anytime Brain Farce opens his mouth, it only spills out garbage! And one can tell that by the stink coming from each race!

And of ALL his comments, why, why would anyone in their right mind (well, maybe that explains it) would tell the world “I did not watch all the race on TV”! (Brain Farces comments re: Talladega)

Isn’t this just typical of the total disdain Brain Farce has for the fan base? Or what’s left of the fan base anyway!

Gordon82Wins
11/12/2009 08:34 AM
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Maybe the NFL is doing well because their playoff isn’t a phony contrived cutdown of superior teams in the name of excitement.

Ohio Kart Racer
11/12/2009 09:17 AM
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The way Brian France talks, without actually saying anything or making any sense – he would make an excellent Senator or Congressman !!

Steve
11/12/2009 09:51 AM
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If Brian doesn’t watch any of the races, how can he say that the racing is any good?

He is so disconnected from the sport he supposedly runs, its no wonder that it is being run into the ground. Of course, the fans are the losers in it all. I think most of the fan base cares more about nascar than he does.

Ohio Kart Racer
11/12/2009 10:07 AM
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The way Brian France talks – without really saying anything – he would make an excellent candidate for the Senate or Congress !!

HildaBeachfront
11/12/2009 10:25 AM
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Well, since you mentioned Jeremy’s name in this article. I want to say something. It seems that when people write comments, the only ones stay up are the ones that make brian look like an angel. If you don’t they get zapped…Personally, I think brian is a poor leader of nascrap.There are to many favorites in racing, the penciled in rules, are changed for the situation occuring.Racing is NOT what it used to be. Yes, everytime you see brian on tv, he looks like he’s having a good time with an alcoholic bottle, and trying to say things looking very stupid. Everybody sees it.As far as Jeremy is concerened, I think that the charges against him are BOGAS.Jeremy only wanted to race, his life’s dream, but now his career has gone down the tubes.Jeremy still looks like he did ten years ago, has a good, giving heart.Jeremy when he started his team this year did not start and park.So than any press about Jeremy was very character ruining for months after his being accused.Jeremy is not what the charges say. When the france family member got picked up for drugs and drunk, well, that got shoved under the rug, so nobody hears about it.I bet that nite, there was lots of yelling in the ivory towers in Florida.I hope Jeremy wins his case against nascrap.At the rate people are not comming to races, maybe the money will stop, and brain can see what he’s done.Everybody says the commets that are here and the fans of Jeremy feel the same as I do.I just hope that Jeremy can race again, and that racing gets back to being better than what we see now.

Keith Goodman
11/12/2009 11:51 AM
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Screw NASCRAP folks. Spend your money on your local tracks. As for me I will be attending N Wilkesboro and Rockingham.

Evie M.
11/12/2009 12:01 PM
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You hit the nail on the head, Jeff, I couldn’t have said it better myself. Mr. France is going to “come to” and realize that our beloved sport is HISTORY. What a shame!!!

Mike in Floyd Va
11/12/2009 12:36 PM
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Our Fearless Leader in Daytona (or is it Charlotte now) will have to have an extremely long period of sobriety to realize what he’s done in turning a great sport into the equivalent of pro wrestling on wheels. Unfortunately for us fans, the long moment of sobriety won’t come quick enough or come at all. He believes his own hype, which is a dangerous thing. So unless somebody with some brass forces him to resign or just flat out replaces him, things are not going to get better.

Brian from Indiana
11/12/2009 12:45 PM
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Forget Congressman or Senate, Brian France gives Obama style answers. A whole lot of big words, and long sentences, but says absolutely nothing!!!

Don Mei
11/12/2009 01:46 PM
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Um Brain France couldn’t be elected dogcather!!!

The Turnip!
11/12/2009 04:06 PM
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UNDERSTATEMENT OF THE YEAR!

By HildaBeachfront!

“Personally, I think brian is a poor leader of nascrap.”

Nuff said!

Jim
11/12/2009 07:29 PM
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Dustin Long scores again! Not bad for a pencil pusher…which is what he is according to Larry Mac. As are all of the reporters on this site (and the late, great David Poole).

I’ve been a fan of racing since ’78 and it’s amazing all the changes that have happened during Brian’s watch. Not even a soon to be 4 time champ can lift it up. No matter how much they talk about “making history”.

djones
11/12/2009 08:37 PM
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BF did mention that NASCAR wouldn’t move their headquarters to Charlotte from Daytona. He failed to mention why. Reason, the France family owns Daytona. That’s per his step cousin. Remember BF’s little collision with the palm tree?

Why doesn’t the France family do a Tony George on BF? There would be dancing in the streets.

I bet it’s killing him that JJ is ruining his Chase. Hee hee.

Maybe, just maybe, if BF watched one entire race on TV, he’d see why the ratings are down. Passing only on pit road for positions, fake debris cautions, etc.

Thank you Jeff for a great column.

mkrcr
11/12/2009 10:15 PM
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Obviously there should be no reason for doubt as to why NA$CAR is the way it is. BF is the only clueless one left. I’d love to be a mouse in the corner during board meetings. Poston…“Mr. France, I need more money for breath mints if you expect me to eat more turds. I can only spew out so much crap on your behalf.” Helton…“Dammit! Why did we have to lose Dale!”

Rory
11/17/2009 04:38 PM
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When I read the original interview, I seriously thought I had injested some spiked morning coffee. The more I read the dizzier my brain was feeling.
I am so glad to have read this and in support that I was not on my way to the looney bin.
Next thing you know it will be the FANS fault for this mess and FAILURE of a sport, because they are awarded for listening to “US”.
France just needs to dissappear.
GO JEREMY

 

Contact Jeff Meyer

Recent articles from Jeff Meyer:

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