Voices From the Heartland · Jeff Meyer · Wednesday August 2, 2006
Ever since Brian France assumed the helm of NASCAR, it seems that his main goal has been focused not on the race amongst cars every Sunday, but rather on a popularity race against another professional Sunday sport; the NFL. In fact, Brian has concentrated on this issue so much that in its current state, the whole complexion of NASCAR is changing.
Since the “Chase” format was introduced as an unabashed attempt to compete with Fall NFL TV ratings in 2004, it has had a direct effect on race strategies, how a team is run as a business and even the driving styles of the drivers themselves.
Nowadays in NASCAR, depending where a driver happens to be in the current standings, one guy may be just cruising around protecting his spot, settling for a “good” finish, while another guy may be driving hell bent for leather, desperate to make up ground for the all important playoffs, not caring who gets in the way in his attempt to make it. There is simply no denying that the new format has drastically changed stock car racing. However, the new format will dismally fail to do what France hoped it would and will, in the end, even with proposed “tweaks,” start a downward spiral in ratings and popularity in the very near future.
For the first two years of the Chase, ratings did increase. They didn't best the NFL, but they were up. Now, in only it third year, ratings have been down all year, and will get no better in the future. There are a few simple reasons for this.
While NASCAR claims to have 75 million fans, most of those fans also have a favorite football team, and let's face it, there are a lot more NFL games to watch on Sunday during the Fall than there are commercial fests interspersed with bits of racing. NASCAR's attitude toward television coverage is probably the biggest reason it will never win against the NFL. The NFL is still about the game, while NASCAR is about the advertising dollar.
In football, they have special timeouts especially for commercials during a televised game. It is called a network time out. There is a set amount of time and when the commercials are done, they resume play. When was the last time you were watching an NFL playoff game and when the commercial got over, they came back to a player dancing in the endzone after catching a game winning pass? No, they come back before the snap of the ball. You can count on that. You have to hurry to make a sandwich during a commercial break in the NFL. With NASCAR, you can spend extra time digging in the fridge looking for the horseradish sauce because the commercial is what is important.
NASCAR cautions are infinitely longer than network timeouts. There is NO reason a restart should ever be missed.
Another reason the NFL will prevail is because it has been around longer than the car itself. Not necessarily the NFL per se, but professional football has been around since at least 1892, when Pudge Heffelfinger was paid $500 to play in a game. (Still waiting to hear if Pudge is any relation to Frontstretch.com's own Toni Heffelfinger). While NASCAR itself has been around a long time, football has a 50 year head start; it is ingrained in the American psyche a bit deeper. Usually, a fan of a team is a fan for life. The essential game does not change.
NASCAR ,on the other hand, while experiencing exponential growth in just the last ten years, seems bound and determined to abandon the very fan who stuck with the sport through its formative stages. The popularity surge that NASCAR has enjoyed recently is based on three things : marketing, gimmicks and sex. None of those have anything to do with the quality of racing. The very market that NASCAR sought to bring in to sustain the growth will, and is, abandoning the sport in droves. Attention spans are short these days. Don't believe me? Look at the ratings in this, only the third year of the “Chase.”
Then there are the rules. Football has definitive rules and penalties. NASCAR has rules and… well, decisions! Decisions that seem to suit the mood of whomever is in the white trailer on any given week, sometimes to the point of being laughable.
Another culprit of slipping Fall ratings is the racing season itself. By the time the “Chase” rolls around, the same tired old commercials, and the amount of them, as mentioned earlier, really wears on a guy. There is simply better coverage and more of it in football. Combine that with the aforementioned fact that most NASCAR fans are also football fans, AND you got a remote in your hand, click! Out goes snoozefest commercials/race, in comes several NFL games where you see ALL the action.
I know a lot of you will write and say that you cannot compare NASCAR to the NFL, that it is apples and oranges, and you may be right. But remember one thing; I didn't start this comparison; Brian France did. He is the one changing your sport in an effort to directly compete with the NFL. That was his publicly admitted reason for the change.
NASCAR can, and needs to stand on its own merits and stop trying to compete with the NFL. Brian France needs to realize that he will never win. An apple, no matter how many times you bite it, will not taste like an orange. Both are good, but hardly interchangeable.
Stay off the wall,
Jeff
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Hallelujah and Amen, brother!
nothing else to say you said it all
Absolutely correct! And I don’t even care much for football.
Let’s see them get back to RACING!
Excellent article…. I am a big Nascar fan and a big football fan. It used to always be that I would watch the race and then flip to the games during commercials, I would track NFL on my laptop while watching the race. With the way TV coverage has become, it makes it hard to even sit down and watch a race right now with nothing else going on. When is Nascar going to realize that the TV coverage sucks and in no way gives you a feel like your there.
Even this week I am watching a “race” and looking forward to the football season so that I can have fun on Sundays. And I used to attend 10-12 NASCAR races per year.
Good article. The only thing I disagree on is you make it seem like points racing never occured before the Chase. Are you kidding me? At least with the Chase, we have more than 2 or 3 guys still in the hunt in August. Before the Chase, 10th place was historically about 1,000 points out by seasons end. Is that good for the sport? Also, remember Matt kenseth parking his car in the last race of 2003 when he won the Championship? If thats not “cruising” to a championship by means of points racing, I dont know what is.
Dont blame the Chase on the ratings leveling off. Thats unfair. I said it all along. Nascar is a 4 to 5 rating with about 120,000 people in the stands on Sunday.
I’m a big NFL fan and I am a big Nascar fan. The Chase at least keeps my interest a lot longer into the season. I’m not saying its perfect, but to act like guys didnt “cruise” under the old system is flat out wrong.
Johnny
AMEN AMEN great answer. Longtime race fan fading fast to the NFL. Randy
You are correct all around. My career for 25 years has been as a Media Planner/Buyer. I know ratings. NASCAR has certain markets where the ratings are higher than the national average. But even these are dropping. NASCAR has sold its soul to the sponsor world and the painful result is far too many commercial breaks and nonsense items such as “Through the Field” on NBC/TNT, booth announcers that most of the time don’t know what is going on down on the track or worst case(Benny Parsons comes to mind)blatant favoritism of a particular driver or team. NASCAR, just like the NHL (my favorite sport!!), the NBA, Tennis, and other niche sports will remain at the viewing levels they are. Some little upticks, if coverage doesn’t improve, more downticks. They’ll never ever have TV ratings of the NFL. Viewers want to watch THE RACE. Not watch B.S.
We are big time Bear fans and also big time race fans so we bought a big screen TV that has a split screen option. We will be watching both at the same time but actually with all the commercials during the race we will be seeing more of the football games. We can’t wait for Sunday’s to finally be more exciting as Nascar coverage makes watching a race fustrating to watch with all the commercials. The Bears may or may not win BUT we will get to see the whole game.
Great article, I think the single, most important sentence is “The NFL is still about the game, while NASCAR is about the advertising dollar.” This has been more and more noticable as the years go on. Racing has taken a back seat to advertising..Take France’s take on using split screen technology being “not what our fans nor sponsors would like..” What he really meant to say is that the sponsors would go through the roof over the issue and he can’t have that. Has nothing to do with the fans. As you also point out when your not seeing a commercial,(it does happen although I think its just a rumor), your seeing the same few cars out of a field of 43, listening to announcers that basically parrot what NASCAR wants people to hear..not an original thought to be found. This goes for either of the networks. Seems NASCAR has made it all too sterile now. I would suspect that NASCAR isn’t too far off from going pay-per-view and will say that “This is what the fans want”...sigh
Great article alot is true. You want to compete with the NFL start the race 1/2 hour before NFL games do with no commercials for the first hour. Not to mention alot more points for winning but that is a different arguement.
I’ll continue the broken record and congratulate Jeff on a great article that hits the nail square on the head. Yes, there is some cross-over viewership, but think about how heavily the NFL is marketed year-round (they get ratings for the DRAFT better than some race ratings!) Golden Boy France needs to give us our split-screen and limit the amount of commercial time per race…drive the cost of the ads up by having fewer slots…it’s not that Daytona Beach CAN’T control the issue – it’s that the WON’T control the issue.
I agree with most of this article other than the chase. I was not a chase fan at the start either. But now I see what it does for the sport. Keeps 10 guys in the hunt for a title. I dont think nascar will succeed either but if they want to my thoughts are to lower the point system. Stop giving so many points. Make the spread 1 point apart between positions. Drop half the commercials. And one more thing that may help Nascar. Move all the races to Saturdays. Put the Busch series on Sundays. I never understood why the Busch race gets Saturdays and the cup races get Sunday. Sunday to my knowledge has more games for football then saturday. Great article however
Great Article! You’re right on target!
I know that I’ve stopped watching the race on live TV. Usually, DVR the race just so I can skip all the commercials anyway! MRN/PRN coverage is much better than the TV Coverage.
It would be great if Nascar would ask the fans before they make statements about what the fans want or don’t want. I think the split screen during commericals would be awesome.
Jeff,
Excellent observations. I used to think NFL games were a great way to catch a Sunday afternoon nap between the 1st & 4th quarters. Now it’s NASCAR, and the drone of the cars, when we get to see/hear them, is great white noise to snooze by! If NASCAR ever adopts the IRL’s great split screen view, you can bet that they’ll claim they invented it!!
Keep up the good commentary…
Jeff,.. excellent article… then again so whats new !!
I do want to throw out one observation I think the chase COULD cause.
MANY fans of Baseball, Basketball, etc basically IGNORE the “pre-season” and just tune in for the “play-offs” That could be what we are starting to see with the new ‘chase’ format after a year or two in use.
Folks could NOW be starting to pretty much tune out the early part of the season,.. and not bother start watching until the “chase” begins.
SO Brian, instead of helping the sport has hurt it (again,.. so what else is new)
As for me,... (Now I been a Nascar fan since the early 70’s) Chase or no chase… When the NFL season start. I watch the NFL games,.. and then the commericals come on on the NFL games,.. I switch over and check in on the race. Like Jeff said,.. we KNOW how long the commercials will be and when to be back and watch the game.
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