Voices From The Heartland · Jeff Meyer · Thursday May 3, 2007
A message to my faithful readers: Due to recent events that have taken place in the NASCAR world over the last week and a half, today’s edition of Voices will serve as a preview for a more comprehensive look at some of NASCAR’s recent criticisms.
The aforementioned events, I feel, make this piece, with some small revisions to bring it up to date, perhaps more relevant today than when it was originally published back in October. I urge you to read it, especially because it is the perfect lead-in to a special Friday edition of Voices! Thats right, TWO exposures of me in one week! Think you can handle it!? I sure hope so.
It is no secret that in the eyes of NASCAR, the racing game is NOT a democracy. It purely is, and most always has been, an outright dictatorship. Throughout the course of history, such dictatorships have their peak…and then, inevitably, a tragic downfall. Recent happenings have me thinking a downfall is close at hand.
When the France family first started the sanctioning body that controls NASCAR at its highest level, it WAS a good thing. It gave structure to a sport that needed structuring. It was good for the sport, good for the spectators, and good for the competitors. However, over the years, that has blatantly changed.
Since the beginning, anything that was against The Family's wishes has been instantly quashed. They were (and are) the only game in town. If you want to race at their level, now tops in the U.S. Racing world…you played by their rules, and their rules only. It has been that way for nearly six decades. In the process, as with most dictators, The Family has become obscenely wealthy over time.
Don't be fooled: that wealth is obscene. The Family owns most of the tracks. The Family owns most of the souvenir business. The Family owns most of the concession business. The Family owns a brand marketing company to funnel money from other businesses into their own. The Family decides who races, and where, and even what they must race. But now…The Family has finally overdone it.
As I said earlier, the structure that The Family provided was good for the sport's best interest, even if not everyone approved of their methods. However, as the years have gone by, the words "for the sport's best interest" have been replaced by "for The Family's maximum profits."
Consider a few of these happenings that have occurred in recent years, gaining steam with some recent news:
- When NASCAR went into Mexico, was it to expand the sport? No, it was to expand the MARKET. Now, the sport heads to Canada this August for the same reasons, just like they went to California before that. That's not the end of the list, either; do you think NASCAR was attempting to build tracks in the Northwest and New York City so people there will become more interested in stock car racing at the highest level? No; they, by their own words, want the MARKET size a track will capture, simply by being built there. The fans in the seats don't matter…it's the ability to say to the stockholders you have a track in a certain area that does.
Is that the way to promote the sport of stock car racing? Of course not. Why go where you are not wanted? Of course, if these new ISC (The Family) owned tracks were to ever be built… will they be guaranteed a Cup date? You better believe it! That will lead to inevitable speculation as to what other non-ISC tracks would lose their Cup date. Do you seriously think that for one minute NASCAR would take a date away from one of their existing tracks? Not a chance!
- Does NASCAR care one bit that the new Car Of Tomorrow is opposed by everyone from the fans, to the drivers themselves, not to mention the team owners and even the manufacturers? No, they do not. Not at all. You race the COT or you don't race…it’s the same attitude that it's always been, despite a growing chorus of disapproving voices that gets louder every day.
- Does NASCAR care that the Chase format has directly affected how the competitors actually race during a race? No. The Chase is strictly made for television ratings, and even those haven't been producing the numbers expected this year.
The only thing that I personally can think of that NASCAR has done in the last ten years that was GOOD for the sport are the SAFER barriers mandated at all tracks. However, and you will NEVER convince me otherwise, the SAFER barrier was only mandated because Dale Earnhardt was killed. Had it been anyone else…I think you would still not see them at all the tracks. Before Dale's death, it was "too costly" to install them. After that tragic day, how fast were they mandated?
The underlying theme of all this is that as the sport has grown, The Family have grown extremely rich, but…so have others that have played their game over the years! The very thing that The Family has sought could now become their downfall.
There are tracks out there that would do anything for a date…but realize they aren't getting one anytime soon. There ARE people out there that have the wherewithal to start a rival series, with stock-looking stock cars, no less. All it would take is a few big names and a few big name sponsors to jump on the bandwagon, and the fans would eat it up!
Things would become cheaper for all involved. More people could actually afford to play the game. Sponsors would pay less, and be happy to do so. Car manufacturers could gain their identity back on the race track. Oh, did I mention the FANS? All it would take for this revolution to happen is a few key people who are currently at the top level of racing to actually have the guts to do it!
Listen up Royal Family, we, the people, the ones whom you built your castle upon, are sick and tired of your dictatorship and your suppression of our sport! We have been speaking…but have you been listening? Look at your precious "ratings" now! Look at the empty seats in your "prime markets!" Listen to the drivers who have achieved mega-celebrity status. Fans just LOVE mega-celebrities! You Royals are an entity. People HATE entities!
The Royal Family is living on borrowed time. They are just too arrogant to see it yet.
We, the people, WILL have our sport back. We just need a few new leaders to get us there!
We are waiting.
Tear down the wall!
Jeff
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Indeed, the time IS ripe for a new start, BUT, this will never happen. Do you seriously think anyone is going to attempt to take on the MAMMOTH NASCAR steamroller? ASA had a good idea a few years ago, when they changed their series to more stock-looking equipment. The concept was a good one. Where they failed was anticipating people would love a series where Fords and Dodges were powered by a “spec” or series-specific engine (otherwise known as a Chevrolet). Fans, for some reason never disclosed, abandoned that series and it went out of business.
The NASCAR “stock” cars are becoming so homogenized that it is becoming a spec series. Only the nose on the car and the tweaking of the rear window opening tell us it is supposed to be a Chevrolet, Ford, Dodge or Toyota. Do these vehicles even bear ANY resemblance to the cars we see on the street? No….and if you don’t believe that, take a close look at one and compare it to the street version.
I, for one, have been a big supporter of NASCAR over the years, but feel they have gone too far…
If you are so certain that you know more about what the fans really want than Nascar does — if you are so certain that you know more about how to give the fans what they really want than Nascar does — there is nothing stopping you from starting your own stock car racing series and proving it.
Venture capitalists are always willing to provide funding for people who can provide evidence that they’ve got a better idea and the ability to make that better idea work.
If your way is truly better than Nascar’s way then owners, drivers, track operators, sponsors, TV networks, and fans will flock to support you, leaving Nascar high and dry.
The free market is a wonderful thing. People with better ideas are free to start new businesses. People who want to work are free to choose the people and companies they work for. Customers are free to partake of the products from whatever company they prefer.
So go ahead with your revolution — start a new racing series that will improve on everything that is supposedly wrong with Nascar. If your series is truly better than Nascar I’ll watch it.
But at the moment Nascar is the best thing in sports. Yes, it has a few specific flaws — primarily the lack of a publicly available, carved-in-stone rulebook — but there is no sport that I’m aware of that approaches the competitive depth and excitement of Nascar’s various racing series.
I agree with Jeff 100%.
M.B. is either a NASCAR lacky or has only been watching for the last five years with no basis for comparison. If a start up racing series could attract a handful of big name drivers and go back to NASCAR’s roots, it would be extremely successful.
Tony George screwed up open wheel racing in this country with his IRL-CART antics, but in this case, such a move against NASCAR would be considered euthanasia.
Great article Jeff! Lots of fans out here feel the same way…do you think this is what Tony & Dale Jr have in mind with the smaller tracks they are buying up, and facilities being built, as Jr.‘s in AL? It’s crossed my mind, and I would LOVE to see it happen! Many fans are disgusted with what’s been going on with NASCAR the last few years, and we’re ready for a revolution! I believe NASCAR’s biggest mistake is underestimating how many people feel this way! Can’t wait to read your article tomorrow!!!
Obviously the sponsors are fine with the costs or there wouldn’t be 50+ teams trying to get in the field each week. If it was just a matter of costs than the Busch series would be overflowing but it’s not the cost, it the exposure. Any start up series may win fans and sponsors but winning a tv audience and the contract to go with it is another story. If this were to happen the end result would be the same as IRL/Cart.
Right on the mark, Jeff.
As one driver put it, “It isn’t fun anymore.” I predict “The Family” will collapse under its bloated, greedy dictatorial ego and, unfortunately, take the sport with them. Let’s hope there is somebody out there with with deep pockets AND integrity that can take them on.
Regarding the safer barrier, I also don’t think every track would have them yet either had Indy not just gone ahead and installed them first without waiting on NASCAR to approve it. I personally think they would have waited another few years but that forced their hand and proved there was no reason, other than money, they couldn’t and shouldn’t do it.
A horse’s head in Tony Stewart’s bed was enough to shut him up (or maybe NASCAR held his pet monkey ‘Mojo’ for ransom). I don’t think anyone else will have guts to fight the NASCAR machine. NASCAR makes more on merchandising and TV than track attendance. They don’t care if anyone shows up for their little races. They still get paid. They would probably prefer that no one showed up so that incidents like Talladega-Phoenix-Pocono wouldn’t embarrass them.
Brian France Sucks..... and so do the rest of the Frances
05/03/2007 02:06 PM
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Great article. Obviously K.B. is drinking a different flavor of Kood-Aid than the traditional fans. Not trying to Lord over anyone with the “trad” moniker, but the simple truth of the matter is that the series has been on a downward spiral since just after the death of Dale Sr. I’m not a huge 3 fan, but you have to admit, following his passing it seemed as if a good portion of the tradition associated with his era and previous ones was systematically gutted by the Frances in exchange for more lucrative venues with sub-par races. NA$CAR/I$C (same wolf different wool), has brought the sport to many new venues; all of which are 1.5 mile snoozers that rely on bogus cautions to spice up boring racing. Brand identity is virtually absent now. Entertainment (remember the Red Hot Chili Peppers) has become as/more valued than the actual racing, because it captures the eye of fickle, fleeting fans who are here today, gone tomorrow. What happened to Rockingham? What happened to ending the season at Atlanta? What happened to Labor Day and the Southern 500 (Arguably the most blatant slap in the face to fans of all) at Darlington? What happened to the days when drivers could occasionally argue with each other without fear of retribution from sponsors? Hell, what happened to the days when driving talent was the reason that you got a Cup or Busch ride? What happened to decent t.v. coverage of races with intelligent commentary and no attempt at blatant pandering to the lowest common denominator? What happened to races starting on Sunday at 12 or 1 on the dot? Finally, why does the pre-race show (Waste of time) last for over an hour but post-race only for 5 minutes? All of these questions have the same answer: $$$. It’s all the France family, the networks, the sponsors, and the track owners care about. What a shame. Hopefully some of the top drivers will quit NA$CAR and go run dirt or a new series that actually goes to tracks where racing is the main reason for being there. Long live the Rock! To hell with Fontana!
The answer is obvious. Bruton Smith owns a number of the tracks ( most of the nicest ones) and dislikes the France family intensely.All thats needed is Goodyear,or one of the other race tire makers,one of the many race fuel makers,and the sponsors that he already has. I suspect if it were shown to be a serious effort that the auto manufacturers and teams would quickly jump on board the new racing series.
I know of no other organization or institution that exemplifies greed as perfectly as NASCAR.
I’ve watched every televised race since 1982… but I grew jaded watching what NASCAR did to Tim Richmond. Stayed cautious until ’98, when the hype intensified and I grew cynical. Then the Brian France generation came into power, and while Big Bill France wanted to produce car racing, the current generation doesn’t want car racing. They want a moneymaking Hit Show. Now I’m simply disgusted by how blatant its greed is.
Earnhardt is called a 7-time NEXTEL Cup champion. Um… I don’t recall him ever winning a NEXTEL cup race. But the word WInston is now an obscenity, the Frances have decreed, because NASCAR gets money from NEXTEL, not Winston.
Even the NASCAR Day pin— ostensibly to help orphans and puppies (or whatever). But pay attention to the careful wording: “Proceeds go to the NASCAR Foundation…” Foundations, while philanthropic and labelled Non-profit, are moneymakers. That’s why there’s an Earnhardt Legacy Foundation, a Jeff Gordon Foundation— and Bill Gates and Warren Buffett have HUGE Foundations. Beyond a certain point, you HAVE to give a bunch away. (It’s an oversimplification to say it gets you huge tax breaks, but without a convoluted lesson in corporate economics, that statement’s more accurate than most people realize.) NASCAR wants to keep its money. So it tells us it cares about children and animals. I don’t buy it.
I had to stop buying little toy cars when NASCAR (I mean, a subsidiary) bought two of the three major companies (and drove the third out of the market)— prices immediately jumped, while offering less product variety.
NASCAR.com is a nice looking site, lots of features and attractions— but since I’m unwilling to pay, there’s not much real content.
I avoid wearing NASCAR T-shirts; I don’t feel it needs or deserves any free advertising from me. There are plenty of other T-shirts to wear.
Every business wants to make money— that’s the PURPOSE of business. I understand that. But NASCAR doesn’t want to simply make a profit, it wants to suck every dollar out of every fan via every possible venue.
The thing I see is: NASCAR makes a thousand things, and sells all of them at X dollars each. So they raise the price, and suddenly they only sell 900. Instead of lowering the price to sell out again, its response is to offer 900 things, call them Super Special, and raise the price again— then hide the fact that they can only sell 800.
Now, I was against the IRL/CART split on principle back when it happened, hated Tony George for doing it, but I wasn’t really an open-wheel fan. However, I watch the IRL now, ‘cause I think it has become what NASCAR used to be. Give me racing like that, and I’ll watch it.
Still watch NASCAR every week. I like the racing— but between debris cautions and self-serving NASCAR hype, there’s not much racing left.
I like PapioTom’s point of view…I can apply that to over-priced tix/food etc…And I see the same pattern happening to our local short-track venue’s…Raise tix and food/beverage price’s to lower the body count in the stand’s…What is wrong with this concept that promoter’s refuse to see? BTW, Great article Jeff!
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