The Frontstretch: Allgaier Is Worthy Of A Sponsor Investment by Kurt Smith -- Thursday October 7, 2010

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Allgaier Is Worthy Of A Sponsor Investment

Kurt Smith · Thursday October 7, 2010


If any driver in any of the major series should not have his future in question because of a lack of sponsorship, it’s Justin Allgaier.

This isn’t a rant on many of the problems that have afflicted potential future stars like Allgaier, Kelly Bires, Danny O’Quinn and others. Many columns have been written on the Cup bullies moving down a series to pick on someone who isn’t their own size, and the opportunities for up and coming talent that are lost as a result. Others have been written about exclusivity agreements, which make a nice buck for NASCAR but have now helped to put Allgaier’s future in question. Or that a big problem teams have in securing sponsorship is the shrinking NASCAR audience.

Yes, all of those things have created this situation. All of it is valid. But if a potential sponsor is in search of a driver, they could do a lot worse than Allgaier.

Driving the No. 12 for Penske Racing in the Nationwide Series, Allgaier finished sixth in the standings last year, with three top 5s and 12 top 10s. Of the Nationwide regulars, only longtime series veterans Mike Bliss and Jason Leffler finished ahead of rookie Allgaier, who prior to 2009 had only four starts in the Nationwide Series.

This year, Allgaier is the only Nationwide regular with a race win, at Bristol no less, a track that tends to eat up green drivers. He has six top 5s and 16 top 10s, and is fourth in the standings, more than 500 points ahead of his closest non-Cup competitor, Steve Wallace. His top 10s this season include finishes at Daytona, Nashville, Loudon, IRP, Iowa, and Montreal, so you know he isn’t a one-trick pony.

All this while battling some of the best of the best Cup drivers in the best of the best equipment. When Allgaier won the Bristol race, he outraced Carl Edwards, Kyle Busch, Brad Keselowski, Kevin Harvick and Greg Biffle on one of the toughest tracks on the circuit. What more can a driver do to prove his worth?

This isn’t just flukes or driving the best equipment money can buy. Allgaier has been racing since he was five, winning quarter midget championships. He’s an ARCA champion and he would likely be a Nationwide Series champion this year were it not for Cup drivers moving down a level to race against easier opponents.

Allgaier isn’t just an unquestionably proven talent as a driver; he’s everything else a sponsor could ask for. He doesn’t throw tantrums when things don’t go his way, like some well-funded Cup stars many of us could name. He doesn’t embarrass his sponsor with off track personal issues. He is well spoken and appreciative of fans. He even has a cool nickname, “Little Gator,” and the story behind the nickname is a great one.

Despite racing against what at times seems like half the Cup field, Justin Allgaier has managed to produce results and TV exposure for departing sponsor Verizon.

With all of these positives, Verizon is bailing, partly because they’re more interested in Penske’s IndyCar efforts, and also partly because they are limited even in the Nationwide Series by the exclusivity agreement NASCAR signed with Sprint. (Show of hands: in the wake of this along with the AT&T on the No. 31 car debacle, among other things, who thinks the deal with Sprint has been good for the sport?)

What’s baffling when considering Allgaier’s situation is the list of drivers who do not have sponsorship problems in this climate. Does Mobil 1 think Sam Hornish Jr. has been worth the investment? Does anyone ever see the UPS car these days? Is GoDaddy paying for whole Nationwide races or just for the quarter of them that their car is competing in?

It’s very difficult for teams out there. Not only has the hope and change economy been devastating to costly endeavors like auto racing, the plummeting interest in NASCAR translates to fewer folks seeing a company’s logo on television or at the track. There has to be some return on investment, especially for funding at this level.

But that doesn’t mean that it isn’t worth the trouble. Obviously some entities still think it’s worth it. Most of the Cup teams still have sponsorship for next season. There’s no reason why a company that doesn’t currently have its logo on a racecar can’t be persuaded in the same way.

Justin Allgaier is the type of hotshot that ought to be NASCAR’s future. After two impressive seasons in Cup Lite, there’s no reason to believe that Allgaier can’t compete against the best Cup drivers. RPM may have an opening, and without naming names, there are more than a few current Cup drivers who have probably exhausted their top-level opportunity without bearing fruit. But as far as I know at this point, no sponsor has made public their interest in putting their name on Allgaier’s car.

We all too frequently read about promising talent after promising talent cut short just shy of a Cup opportunity, because a sponsor decided they wanted a known quantity or someone younger and better looking, no matter how often they run in the back of the pack. Like so many other things in the sport these days, ill-considered decisions driven by desire for a quick buck have resulted in draining fan enthusiasm. Wouldn’t it be great to see a deserving driver be offered a quality ride with solid funding for a change?

Allgaier seems like a good kid and is a star driver who has been steadily improving. I’ve watched him race. He gets the car on television a lot. He just needs a sponsor to believe in his and his team’s ability.

Why not take a chance on a Nationwide driver who shows some potential and has a win to his credit? It worked out pretty well for Lowe’s.

Kurt’s Shorts

  • Why are we even having the debate over whether a non-Chase driver should be allowed to retaliate when a Chaser takes him out? Isn’t this one of the many fundamental problems with the Chase? Oh, whatever…
  • Ratings have been down for three weeks in a row in this year’s Chase. Man, just how ticked off are fans at NASCAR? In five years NASCAR’s attendance and ratings have dropped far more than baseball’s did after the 1994 strike canceled the World Series, and we all remember how angry fans were about that.
  • So as our newsletter reported, ESPN’s Head Motorsports Producer was allegedly caught “pleasuring himself” in front of a neighbor’s window. Must have been during a commercial break.
  • RCR lost its final appeal to get Clint Bowyer’s penalty overturned, although the sentence was lightened somewhat. Why, I don’t know. Wouldn’t that suggest that there was some merit to Childress’s argument? At any rate, it could be worse. I think Carl Long is still washing dishes at Daytona to help pay his fine.

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Today on the Frontstretch:
ATHLON SPORTSBOWLES: Is Kevin Harvick A Hall Of Famer?
Racing to the Point: I’ve Got the Green-White-Checkered Blues
Beyond The Cockpit: Ron Capps Could Have NASCAR Stars Trying… Drag Racing?
IndyCar Driver Profile: Sebastien Bourdais
Who’s Hot / Who’s Not in Sprint Cup: Darlington – Off Week Edition
Couch Potato Tuesday: Moving NASCAR Coverage Onto the Web
Voices From The Cheap Seats: NOTeworthy News


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10/08/2010 07:50 AM

Sponsors aren’t what they used to be. NA$CAR certainly isn’t what it used to be. ESPN, Fox, and Speed should capitalize on the “self pleasure” theme. Why not broadcast a 3 hour pre-race circle jerk? That’s basically what they’ve been doing for the past 10 years or so. DW can be the pivot man.

10/08/2010 08:04 AM

Kurt: I couldn’t agree more with every word that you said.
Allgaier shows all of the talent and promise that a young Jeff Gordon, and more talent and promise than a young Jimmie Johnson showed in the (then) Busch Series. For him to not have a sponsor while Danica is shoved down our throats as the “future of na$car” is just mind-boggling.
I will have to disagree with you about an RPM connection for him though. RPM’s teams are not consistent enough, or financially viable enough to field a third entry. Sadly, a couple of dismal seasons with RPM could send Allgaier’s career right down the toilet.

For the record, my hand was NOT raised in salute of Sprint’s overwhelming enrichment of the stock car racing culture.

10/08/2010 09:20 AM

Kurt: Congratulations on your article regarding Justin Allgaier. Frankly he primarily along with a few other “Young guys” are the reason I have become more interested in the Nationwide Series races over the Cup races. He obviously deserves each and every word written and should get even more “ink”. This is the type of driver that NASCAR needs going forward. One who supports the fans, his team, his owner, his sponsor and always responds with respect and a very big smile. NASCAR Country, please return this drivers support and let the sponsorship world know that Justin is the kind of driver we want.

10/08/2010 10:51 AM

Nice article, I am in total agreement. NASCAR needs new stars. They’re hasn’t been an influx of new stars since 04-06 when K. Busch, Edwards, Bowyer and Hamlin came in. I hate when the politics of sponsorship does this to talented drivers. This is the reason why I root hard against the Paul Menards and John Wes Townleys of the sport. Menard would have been sacked a couple of years ago if not for his dad’s sponsorship. I hope Allgaier finds a quality ride. Reason 500 for needed changes to the Nationwide series.

10/08/2010 12:55 PM

If the cup guys would stay out of it Justin would be 1st in point. I can’t believe that the top nationwide contender can’t find a sponsor. What is wrong with this pic. Sprint Cup guys give the new comers a chance just like you had one when you started. It’s just not fair you got yours it’s someone elses turn.

10/08/2010 01:17 PM

I don’t like the Cup guys competing for championships at the minor league level, but sometimes I wonder if the option for an owner with a sponsor is Carl Edwards or no sponsorship. Sometimes I think their hands are tied.

Not saying it’s right, just what is.

Good article, hopefully someone who has a say will read it.

Chris in TX
10/08/2010 11:38 PM

Kurt, I agree with just about everything you said, and even if I didn’t agree, it would still be a well written and interesting article.

There is one thing (yeah, sorry)…The “Allgaier would be first in points if the Cup drivers were all kicked out” thing. It’s probably semantics, but in my opinion, he’d be second behind his teammate. Brad is (once again, semantics, my opinion, etc) a Nationwide driver that is trying to establish himself at the cup level, not a Cup driver slumming in the Nationwide series.

In the same vein, BK is really the only “new talent” to work his way into cup recently.

I certainly see that Harvick, Edwards, Kyle Busch, Menard, Logano..etc are all “established cup drivers” …with more than a full season of cup experience in a (more or less) competitive ride. Keselowski is in his first full season of Cup competition.

Regardless, always a worthwhile read. Thanks for writing, Kurt.

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