Kurt Busch to Attempt The Indianapolis-Charlotte Double
posted by Phil Allaway
Tuesday March 4, 2014
Andretti Autosport announced this morning that Kurt Busch, driver of the No. 41 Haas Automation Chevrolet in the Sprint Cup Series, will attempt the Indianapolis 500 in a fifth entry for the IndyCar Series team. Once the Indianapolis 500 is completed, Busch will fly from Indianapolis to Charlotte, jump in his No. 41 Chevrolet and compete in the Coca-Cola 600 at Charlotte Motor Speedway.
Busch considers the opportunity to do the double as an old-school throwback moment.
“This is really to challenge myself within motorsports,” Busch said in Andretti Autosport’s press release. “Perhaps I am a bit of an old-school racer; a throwback, I guess. I enjoyed the era of drivers racing different cars and testing themselves in other series. It is tough to do now for a variety of factors, but when the opportunity is there, I want to do it. While NASCAR is my home, I have been fortunate to compete in Pro Stock on the NHRA circuit a number of years ago and test a V8 Supercar. This opportunity was a talk with Michael [Andretti] over dinner one night, a “What if,” and now it’s becoming a reality for me to drive in the Indy 500 with Andretti Autosport. It’s literally a dream come true. To go to the famous Brickyard with the iconic Andretti name, it doesn’t get much cooler or better than that.”
Busch will be doing the Indianapolis-Charlotte double as a Memorial Day mission to men and women serving in the U.S. Military via the Armed Forces Foundation. Fans can contribute to the cause by texting AFF to 50555 to donate $10.
Busch, who has never raced an IndyCar, passed Rookie Orientation at the Indianapolis Motor Speedway last year during a test session. At the time, Busch was more or less testing the Dallara DW12 for fun.
Busch will be the fourth driver to attempt the Indianapolis-Charlotte double. John Andretti was the first driver to attempt it in 1994. After finishing four laps down in tenth in Indianapolis, Andretti crashed and had engine problems in the 600. Robby Gordon has attempted the double five times, most recently in 2004. However, Gordon failed to make it to Charlotte on time and did not start the 600 in 2000 (P.J. Jones started Gordon’s No. 13 Ford in that instance). Finally, Tony Stewart has attempted the double twice (most recently in 2001) and is the only driver to ever complete all 1100 miles. Neither of the three drivers has won either leg of the double. The best finishes are Stewart and Gordon’s sixth-place finishes at the Indianapolis 500 (although Gordon’s came in 2000, the year he didn’t make it to Charlotte in time to start the Coca-Cola 600), and Stewart’s fourth-place finish in the 2001 Coca-Cola 600.
Danica Patrick, Justin Allgaier Talk About Phoenix Incident
posted by Frontstretch Staff
Tuesday March 4, 2014
A disappointing start to the year for Danica Patrick won’t include continued conflict. Patrick met with rookie Justin Allgaier Sunday, shortly after the Phoenix Cup race after a wreck ruined both drivers’ days. Patrick, who was critical of the No. 51 car on the radio, claiming Allgaier was “driving all over the track” appeared receptive to a conversation that quickly settled differences over what will be a long season.
“She was just upset because she got involved in the crash that we had,’’ said Allgaier to the Motor Racing Network. “She says she’s been through this and that she felt like I needed to settle down at that point. I explained my position on why everything happened. I think she understood where I was coming from. It doesn’t fix either one of our racecars. It doesn’t fix either one of our days. Unfortunately, we were both having pretty decent days.’’
Allgaier wound up 30th due to the incident while Patrick was 36th. The incident, which was caused by Allgaier’s spin also involved the No. 32 team and Travis Kvapil, which wound up 38th after sustaining heavy damage.
Camping World Close to Extending Title Sponsorship of NCWTS
posted by Frontstretch Staff
Tuesday March 4, 2014
Marcus Lemonis, CEO of Camping World, Grand Marshal of Sunday’s Sprint Cup race at Phoenix International Raceway, and star of CNBC’s “The Profit,” made the announcement over the weekend that the retailer is very close to announcing a deal that would continue its title sponsorship of NASCAR’s Truck Series. The original agreement with NASCAR is scheduled to conclude after the 2015 season.
According to the sanctioning body, no formal contract has been signed, but “the agreement between the two parties has proven to be a beneficial one.”
“In about a month, we’ll be announcing a significant extension to that contract. It’s been great for us,” said Camping World’s Lemonis in a statement. “The NASCAR relationship has worked well for Camping World. When we started, we had 35 stores. Now, we’re up to 120 stores. As we travel the country and we meet new customers in stores, they always are very appreciative of our relationship with NASCAR. It’s been good.”
Gaining a long-term commitment from Camping World to sponsor the Truck Series would be a relief for NASCAR, which is set to lose Nationwide Insurance as title sponsor for the NASCAR Nationwide Series at the end of the 2014 season. The sponsorship of the Cup Series by Sprint runs through 2016.
The NCWTS is back in action on March 29th at 2:30 PM (ET) when the trucks visit Martinsville Speedway in the Kroger 250, which can be seen on Fox Sports 1. Ratings for the season opener were up 11 percent.
Harvick Takes Win At Phoenix In Second Race With New Team
posted by Justin Tucker
Tuesday March 4, 2014
Phoenix International Raceway has become Kevin Harvick’s home away from home. Sunday Afternoon was no exception as Harvick charged to the front early and would dominate for much of the day, leading 224 of the scheduled 312 laps to record his record fifth win on the one mile oval and his third win in the last four races at Phoenix.
Harvick, coming off of a disappointing Speedweeks which was capped by a last lap crash in the Daytona 500 in his debut with Stewart-Haas Racing, set the tone on Saturday by winning both practices while having the best 5 and 10-lap averages in the first practice of the day on Saturday. On Sunday, Harvick and his No. 4 Jimmy John’s Chevrolet was nothing short of flawless as he was able to hold Dale Earnhardt, Jr. by .489 seconds after a late race restart to claim his 24th career Sprint Cup Series victory.
“Man, this is awesome,” Harvick said after his dominant victory on Sunday. “Man, this just solidifies so many things and so many decisions. It’s been so much work with all the time and effort that these guys (the crew) have put in—but what a race car.”
Stewart Haas Racing co-owner Gene Haas shared in Harvick’s excitement after the race.
“It took long enough,” Haas joked. “This is phenomenal. I think there was a lot of skepticism last year about what myself and Tony (Stewart) what we were up to, was there a lot of madness to this. Quite frankly, it’s a great team, there’s a lot of synergy at the shop, people working together. I don’t know what we did, but I think we put together a great organization.”
Daytona 500 winner Dale Earnhardt, Jr. continued his hot start to the 2014 season. Earnhardt Jr. would finish second on Sunday, marking his seventh consecutive top 10 finish since the end of the 2013 season. Earnhardt Jr. was pleased with the effort after a coast-to-coast whirlwind week after winning his second Daytona 500 and also gave great praise to the efforts of Harvick and the No. 4 team.
“I’ve got to congratulate Kevin. Those guys were two-tenths faster than everyone all weekend in practice. They were just phenomenal,” Earnhardt said. “To be able to run with them all day was a big confidence builder for us.”
Joining Harvick and Earnhardt in the top 5 of The Profit on CNBC 500K were Brad Keselowski with his second consecutive top 3 run of 2014 in third. Keselowski’s Team Penske teammate Joey Logano would finish fourth, and Jeff Gordon would come home fifth in his No. 24 Pepsi Max Chevrolet.
Jimmie Johnson finished in sixth, followed by Ryan Newman with a nice rebound after Daytona in seventh. Carl Edwards would carry the banner for Roush Fenway Racing by finishing eighth, Kyle Busch was ninth, and Jamie McMurray would finish tenth.
A look at the Profit on CNBC 500K by the numbers. There were 14 lead changes among eight different drivers, there were eight cautions for 39 laps which slowed the race pace to 109.229 MPH.
Next Sunday, the Sprint Cup Series heads to Sin City and the Las Vegas Motor
Starting Lineup: The Profit On CNBC 500K
posted by Thomas Bowles
Saturday March 1, 2014
Drivers in RED (i) are those ineligible to collect Sprint Cup points
Daytona 500 TV Ratings Down
posted by Frontstretch Staff
Wednesday February 26, 2014
What was the longest weather delay in Daytona 500 history turned out to bring NASCAR lower ratings and TV viewership Sunday night than expected. According to a report Monday from FOX Sports, the 56th running of the Daytona 500 airing at 8 PM (ET) posted a 5.6/10 national household rating/share which averaged 9.3 million viewers. That’s down 44 percent from last year’s 9.9, easily making it the least-watched Daytona 500 of all-time.
Due to the six-hour, twenty-two minute rain delay in Daytona, the race was up against the primetime coverage of the Winter Olympics Closing Ceremony from Sochi, Russia on NBC (15.25 million viewers). FOX also reported that 69% of the pre-rain delay viewers of the race, which began at 1 PM (ET) kept tuning in.
In comparison, the 2013 Daytona 500 on FOX was the most-watched race in five years, posting a 9.9/22 rating/share, commanding 16.7 million viewers. The Daytona 500 in 2012, the first to ever be run on a Monday and in the primetime slot did a 7.7/13 overnight rating/share which resulted in 13.67 million households viewing the race according to Nielsen TV ratings data.
Earnhardt, Jr. Claims Second Daytona 500 Victory
posted by Justin Tucker
Wednesday February 26, 2014
Ten years is a long time. For Dale Earnhardt, Jr., it felt like an eternity. NASCAR’s Most Popular Driver endured many near misses and close calls at the Daytona 500 since his only win in the Great American Race in 2004. Earnhardt had finished second in two of his last three Daytona 500s coming into Sunday’s race. He was also riding the tail of a 55-race winless streak, dating back to Michigan in 2012.
However nothing would stop Dale Jr. on Sunday, not even a 6 hour and 22 minute rain delay from capturing his second Daytona 500 win. Earnhardt Jr. led a race-high 54 laps on the evening and used some timely drafting help from teammates Jimmie Johnson and, on the final restart, Jeff Gordon to separate from the pack and secure the victory.
“Winning this race is the greatest feeling that you could feel in this sport besides accepting the trophy for the championship,” said a jubilant Earnhardt after pulling into Victory Lane. “We could fight off battle after battle. We got a little help at the end there from Jeff to get away on the restart. This is amazing. I can’t believe this is happening. I never take this for granted, man because it doesn’t happen twice, let alone once.”
Aside from the race itself the big story of the race was the 6 hour and 22 minute red flag, which threatened to move the race to Monday evening (had the race been postponed, FOX Sports’ Chris Myers had tweeted that the race would resume at 5:00pm EST). However, Mother Nature would cooperate and would allow the race to be run under different conditions from which they practiced this week. Once the race resumed, the intensity picked up from the changing track conditions. This allowed the pack to race side-by-side and at times 3-wide up to seven rows deep.
Joining Earnhardt Jr. in the top 5 for the 2014 Daytona 500 were: Denny Hamlin who closed out a spectacular Speedweeks in second, Brad Keselowski in third, Jeff Gordon in fourth, and Jimmie Johnson who overcome two wrecks leading up to the 500 in fifth.
Rounding out the top 10 in the Daytona 500 were Matt Kenseth in sixth, Ricky Stenhouse, Jr. in seventh and Greg Biffle would bring his No. 16 Ford home in eighth. Austin Dillon would come home ninth in his first Cup Series race in the iconic No. 3 for Richard Childress Racing, while Casey Mears would round out the top 10.
A couple of major contenders for the Daytona 500 win would see their hopes dashed early on as Martin Truex, Jr. would blow up just 30 laps into the race, relegating him to a 43rd-place finish in his debut for Furniture Row Racing. Crew chief Todd Berrier was already in Nashville for a test session before the race was even over. Kyle Busch, meanwhile would have a pit road violation just before halfway and would spend much of the race battling back from that mistake. Busch would eventually finish 19th after leading 19 laps.
Danica Patrick would also be bit by bad luck as she was caught up in a multi-car wreck on lap 145. Patrick would lead her second consecutive Daytona 500, but wouldn’t have the finish to show for it finishing 40th. Tony Stewart would encounter a frustrating evening as well, with a fuel pickup problem derailing his quest for his first Daytona 500 win. Stewart would finish 35th.
A look at the Daytona 500 by the numbers. There were 42 lead changes among 18 drivers, while seven cautions for 39 laps would slow the race pace to 145.290 MPH.
Next week, the Sprint Cup Series heads to the “diamond in the desert,” Phoenix International Raceway for The Profit on CNBC 500K. The Green flag is scheduled for 3:15pm EST.
Nationwide Series Post-Race Quotes: Drive4COPD 300
posted by Thomas Bowles
Tuesday February 25, 2014
Frontstretch Interviews – Courtesy Mike Neff
ELLIOTT SADLER – FINISHED 4th
Thoughts on the race?
It’s definitely a lot different racing than what we’re used to.
Comfortable with it?
Yeah, it’s just different. You’re worried about what you’re doing, but you’re also worried about what everyone else is doing and they’re not doing more than you’re doing. Physically pushing a guy is way better than just riding so you just gotta time it right and push it to the edge.
Happy to start the year with a top 5?
Yeah. Hell, that was the worst we ran all day, I think. I have no idea how they put the 3 car in front of us on that last restart. I hadn’t seen the 3 car hardly all day. When they put us from fifth to sixth, on the outside line, it just really boxed us in. I would have really restarted behind my teammate and given him a good push to the front. Anyways, it is what it is; we’ll take it and move on.
Looked like you were up front all day.
The guys did a good job. We had a fast race car. Great pit stops, just really proud of these guys. The car’s in one piece and we can take it to Talladega now. Great job by my guys. A lot of effort came into coming down here to Daytona and giving ourselves a shot to win. We had that chance to be up front and make some things happen. Fifth is not what we want, but we’ll take it and move on.
Bumping vs Pushing?
It’s way harder. You don’t want to lay on the guy in front of you, so it’s tough racing. A lot different than what we’re used to, ‘cause you gotta go. You gotta drag the brake too ‘cause you don’t want to hit the guys and you don’t want to stay on him. It’s a lot harder mentally than what we’ve done in the past.
Car was strong all day. Pushing vs. Bumping, is that harder to do than just getting on somebody and pushing them?
Yeah, it is a little bit. When you bump ‘em, you jar ‘em, it kinda jacks ‘em a little bit. It’s a little more abrupt, obviously. I thought it was OK there at the end. It was certainly fun and hopefully entertaining. But a little bit of a struggle in the early part of the race and the midpart of the race to see a good race. And that’s unfortunate for the fans. You can’t do that the whole race, you can’t tear up your stuff, knock your grill in, overheat your motor, all that stuff so there’s no sense in doing all that until you get down to the last lap. The 7 and the 6, they did a good job. Man, the 7 really held the 22 and I tight on the bottom. I was rubbing his door and hitting the apron at the same time, no room whatsoever. So it was good; wish we were the ones who could have won but a lot better now than what we were last year.
Going home in one piece makes it a lot better, right?
Yeah. My back feels good. My foot feels good. Past years here, I’ve been going home with pain so I’m alright.
Connect with Mike!
2014 Truck Series Post-Race Quotes: Daytona (Exclusives)
posted by Thomas Bowles
Saturday February 22, 2014
When you’re on the outside like that, how frustrating is it?
It’s so hard. Timothy Peters has won here. Kyle Busch has won everywhere. Ron Hornaday has been running Trucks forever, probably before I was even born. I was surrounded by veterans there, and like I told them I don’t have a rookie stripe but I’m a rookie. This is only my fourth Truck race ever, my fourth superspeedway race, and man, I figured out when the 17 got up in front of me, I pushed him. And as soon as I pushed him, he took off. And I went with him. And I just kept doing it, and before I knew it, he was leading. And I saw Ron in my mirror, backed up to him, and if it wasn’t for him, I don’t know what would have happened. I gotta thank him big time for that. That was a true teammate move right there. I really appreciate that. He just bounced off me and we got to the front. I tried my hardest to sidedraft Kyle. I was probably touching his door.
Top 5 in the No. 30 truck. This deal come together at the last minute, but you had a heck of a truck. Tell us about your night.
Yeah, I’ve got to thank Turner Scott Motorsports. The guys worked so hard on this Rheem Comfort Products Chevrolet. Exciting! Just got hung up on the outside and had to wait for my teammate there to catch up. And then he got to the bottom, so… I got the old 32 and started pushing ol’ Ryan to the front. So, it’s not bad. We’ll take it. You just don’t want to step over that boundary. You don’t know how far to push and shove. We bumped about six times down the straightaway without latching onto them. Hopefully, that was OK and we came home with a top 5.
Connect with Mike!
2014 Budweiser Duels Post Race Quotes
posted by Matt Stallknecht
Friday February 21, 2014
BUDWEISER DUELS POST-RACE QUOTES
They’re saying the wheel bearing burned up in it. I don’t know what caused it, they’re taking it all apart to figure out what the heck happened. Something abnormal that’s for sure I don’t think I’ve ever had that happen at all. Hopefully, we made the race and hopefully we can fix the problem before Sunday.
WHAT WAS THAT LOUD BOOM ONCE YOU TURNED INTO THE GARAGE?
Loud pop was a tire… thankfully, it popped, hopefully it didn’t hurt anybody. All the heat created in the left front that popped was pretty weird.
REALLY GOOD RUN. WHAT DID YOU THINK OF IT?
Yeah, it was good. We have a car we can work with for the 500. Got a good starting spot, so we’re going to rest easy, fluff and buff our car for a couple of days and get ready for Sunday.
ANY DIFFERENCE ON WHETHER THE TOP OR BOTTOM LANE WORKED?
Yeah, I was just moving around, trying to stay with the flow. For me, this car works on all parts of the racetrack. So I’m pretty happy with it.
DALE EARNHARDT, JR.
GOT SHUFFLED BACK, AFTER PIT STOPS AND THEN COULDN’T GET BACK UP TO THE FRONT. WHY?
Nah, we were just sitting there waiting until the last few laps to make a move. You didn’t want to pull down and get sent to the back. Seen a couple of guys get sent to the back really quick so we were just kind of waiting for the end. I felt like we had a good situation there with Ambrose behind us — we had a good run off Turn 2 and I went. It was the last lap, time to go do something, nobody went with us but hopefully Sunday is a different story.
We got a great car. We don’t have to work hard. We learned, we got a good race car. Got a car in one piece, ready to go so we’ll try and get through the next couple of practices, deliver it to the starting group this Sunday and we’ll be real happy.
YOU’RE IN THE DAYTONA 500!
Yeah, it’s pretty awesome. This Whitetail Chevrolet was so fast that I knew all I had to do was stick it behind smart, intelligent drafters and we could have a good finish. That’s what we did in the Duels and I’m excited. I’m excited to go do some stuff with the Nationwide car and have some more practice with this. But to know that we’re locked in the Daytona 500’s pretty cool.
YOU WERE OBVIOUSLY IN FRONT OF THAT MELEE AT THE END. WHEN YOU WERE UP FRONT THERE IN THE BEGINNING, WERE YOU HOPING TO JUST STAY IN LINE AND LET YOU FINISH TOP 5?
I was pretty content to ride and luckily I knew a lot of people around us were. It was nice to have a little calm and not really have to be racing hard the whole time. I knew that the pit stop was going to shake everything up and that’s exactly what happened. Fell back a little bit there but made the right moves at the end to get a good finish.
HOW STRONG ARE THESE RCR CARS?
They’re very strong! They definitely have the capabilities to be winning one of these races.
YOU’RE IN THE TOP 5 FOR YOUR HEAT IN THE DAYTONA 500. YOUR PRIMARY CAR IS SITTING RIGHT IN THE GARAGE, KIND OF WADDED UP. DID YOU THINK THIS ONE HAD IT IN IT?
Yeah, it’s a brand new car also. It’s just not quite as good as the primary but still a damned good car. I’m just proud of everybody at RCR for building such fast race cars. All of our cars have been fast, ECR motor’s been strong, even our affiliate teams have been qualifying really good and racing good. So… excited about 2014! It’s going to be a good year.
WELL MAN, YOU STARTED IN THE BACK BUT WORKED YOUR WAY TO THE FRONT WHEN IT COUNTED MOST. WERE YOU JUST BIDING YOUR TIME THROUGHOUT THE RACE?
Eh, you never know if you’re going to get back up there or not. We had to start at the back, we had to make a run early and see what we could do. We drove right to 10th, or something like that and then it got stagnant. We tried to make something happen, and went to the back again. Drove back up to the front. Again, just really proud of my guys. Matt Kruder did a hell of a job on that pit stop getting just enough gas in to gain some spots there.
RCR CARS SEEM PRETTY DARNED STRONG. DO YOU THINK THE RCR CARS HAVE SOMETHING FOR THEM ON SUNDAY — ESPECIALLY THE THREE JOE GIBBS RACING CARS THAT SEEM TO BE THE CLASS OF THE FIELD RIGHT NOW?
Oh yeah. The 20 car was extremely fast. The 11 didn’t qualify that good, but he’s a good drafter. I think he won. We definitely have something for him.
Check in with Matt and Jay on their site at CareyandCoffey.com.
Professor Of Speed · Mark Howell · Thursday March 15, 2012
Many NASCAR fans spent Tuesday on pins-and-needles; after all, focusing on work was difficult considering what was going down at the sanctioning body’s Research & Development Center in Concord, North Carolina. Rick Hendrick, Chad Knaus, and the No. 48 Lowe’s race team were appealing their Speedweeks 2012 penalty for being caught with improperly shaped C-pillars on the Chevrolet they planned to run in the Daytona 500. Here it was – three weeks after the 500 and almost a month after the violation itself – and fans anxiously awaited the verdict of the National Stock Car Racing Commission.
As the appeals hearing occurred that day, not only did NASCAR Nation know what was happening, but it knew exactly what went on as the events took place. As soon as the commission’s decision to uphold NASCAR’s penalty was announced, race fans knew it.
My, but how the times have changed…
Call me a geezer, but I can remember when being a NASCAR fan meant feeling as though I was a member of a secret society. Much of my time and effort was spent gleaning any information possible from any source available. This underground feeling was way back when – before the days of ESPN, TNN, or any kind of consistent, live, flag-to-flag, cable television coverage. It even predates CBS’s now legendary broadcast of the 1979 Daytona 500. Granted, I’m not THAT old, chronologically-speaking, as such things go (although I certainly feel that way some days), but I was one of those perpetually-frustrated NASCAR fans who watched races through the good graces of ABC’s Wide World of Sports – the popular program that treated sports (and especially NASCAR events) with a “Veg-O-Matic” kind of approach.
A NASCAR race would be taped in its entirety by ABC, then sliced-and-diced into a neat, concise synopsis of significant moments: the start, some early pit stops, all the accidents and engine failures, some of the more relevant passes up front, the closing laps, and the finish. The winner would receive a cursory interview in Victory Lane, with maybe one or two runners-up tossed in to balance out the coverage. All these highlights would then be broadcast three or four weeks (or more!) after the event was held, so it was pretty likely that you already knew the details of the race long before seeing it on television — if you were lucky enough to live in a region of the country where your local newspaper gave NASCAR any page space, in the first place.
Now consider where NASCAR fans can go to find coverage of the sport today. The local newspaper is likely to be far down the list of possible outlets where NASCAR news and views can be found, and it’s very possible that some fans are producing their own NASCAR-related content for mass consumption.
Being tied to events based on what was said and jotted down in a racetrack’s media center during a post-race press conference has given way to around-the-clock access. Modern technologies and the advent of social media have transformed NASCAR from a niche sport with an isolated fan base into a global juggernaut of information. As the sport has grown larger, its world has grown smaller; what used to be nearly impossible to find has become the stuff of everyday life.
Through the advent of social media, NASCAR fans do not merely follow the sport they love; they actually become part of its inner circle.
To say that social media has changed the ways in which we communicate would be a gross understatement; one could say that social media – in all its various forms – has reinvented the notion of communication itself. We no longer simply hear or learn about late-breaking events; now, we are able to sometimes report or control the news ourselves. As such, social media has made all of us directly involved in the dissemination and interpretation of information. What was once “the information superhighway” has become “the information superspeedway.” While this creates many interesting and exciting possibilities for just how large and global NASCAR Nation might get, it carries with it the possibility for misuse and misrepresentation.
There are three particular events in NASCAR which, over the past six months offer examples of what I mean. To gain a clearer sense of just how broad and influential social media has become within the sport of stock car racing, we need to consider Kurt Busch’s dismissal from Penske Racing last November, the two-hour red flag situation during this year’s Daytona 500, and the assorted events surrounding Chad Knaus, Ron Malec, and two improperly-shaped C-pillars on February 17th. Each of these stories, in its own unique way, explains the risks and benefits of social media and its relationship with the sport.
One form of social media is video sharing. The now-infamous cell phone footage of Kurt Busch’s profane tirade before ESPN’s Jerry Punch at Homestead – and its subsequent uploading to YouTube – resulted in Busch being released as driver of the No. 22 Shell/Pennzoil Dodge. No matter that Busch’s comments were made in anger after his car had fallen out of the season finale with mechanical trouble – what mattered is that his fit of frustration was filmed by a spectator, quickly posted online, and promoted through other forms of social media (websites, blogs, and the like) that led curious fans to the explicit footage. Within the course of just a few short days, Kurt Busch’s outburst had “gone viral” across the internet, and his ride with Roger Penske was gone, too.
Is the rapid distribution of such news good for NASCAR? Kurt Busch’s detractors might say it was – that it showed the hot-tempered driver in his true light – but the YouTube footage from Homestead also demonstrated one of the pitfalls of social media: the idea that anything is up for public consumption, provided that the timing is right and the spread is quick. Had Busch’s tirade gone ignored by YouTube viewers, the entire episode might have blown over with little more than a frank discussion between the parties involved. This result would have been the way of ancient NASCAR, back during the “dark ages” when the sport labored in the shadow of limited interest and even more limited media coverage.
But NASCAR 2012 is a rapidly-changing business, one that’s grown exponentially through developments in social media. Take microblogging, for example – better known as what can be found on Twitter.
Consider what happened following the jet dryer fire during the Daytona 500. As drivers waited for the track to be made race-ready, Brad Keselowski took advantage of the two hour, five minute red flag period to send tweets (with photographs) from the backstretch. His impromptu reports from the track – mentioned during the FOX broadcast that night – boosted his Twitter account of roughly 60,000 by more than 160,000 followers. As of the time I write this column, Brad Keselowski has over 246,000 followers on Twitter, more than three times the amount he had a month ago.
Such rapid growth is indicative of where NASCAR can expand its fan base. If the sport hopes to stay relevant in the decades to come, stock car racing must attract fresh, new faces to replace its current sagging, aging ones. The sanctioning body, of its own accord, has pledged allegiance to social media, publicly declaring that, “We encourage our drivers to use social media to express themselves as long as they do so without risking their safety or that of others.”
Despite the grumbling of some, most notably Brad Daugherty, co-owner of the JTG Daugherty Racing Toyotas driven by Bobby Labonte, the use of social media has no place inside a race car. Not that Keselowski, nor any of his other Twitter-friendly brethren, would ever try microblogging under racing conditions, but might such an indiscretion become a temptation at some point? Use of social media applications continues to grow among participants at all levels in the sport. Is the widespread use of microblogging something that NASCAR should police more closely?
Brad Keselowski’s tweeting at Daytona has prompted several interesting questions regarding what we can do — and what we should have access to — within the sport.
One question stemming from the rise of social media is the matter of transparency. Does our culture of disclosure and constant access encourage too much of an “open door” policy between teams and fans? This connection was always NASCAR’s unique advantage over other sports – the fact that fans could mix-and-mingle with drivers and crew members before and after events. Such availability allowed fans to gain access, but without getting too close to the inner sanctum of a race team; unless invited, fans were not encouraged go enter a team’s hauler, for example.
That’s all changed in this era of social media. It’s not that fans have immediate or continuous, physical access to all manner of team business, but that there’s an expectation that the virtual “shop door” is always open, in a manner of speaking. I saw this expectation play out while working with Cup teams over the years; people with garage passes would see their favorite driver’s hauler and simply walk in without asking. That sense of entitlement was pretty apparent in the years before social media. Now that social media is a constant influence in our daily lives, this attitude of openness is likely going to increase.
Much of this need for full disclosure spins back onto NASCAR itself as fans feel obligated to police the sanctioning body and its actions toward teams and drivers. Even though the penalties against Hendrick, Knaus, Malec, Johnson, and the No. 48 team were upheld after Tuesday’s hearing by the National Stock Car Racing Commission, some fans using social media quickly shifted blame/guilt toward NASCAR for being vague with both race teams and the official rulebook.
The subjective nature of the sport’s inspectors and administration came into question, as did the idea that the sanctioning body was gunning for Knaus given his previous “creative interpretations” of the rules. Absolutes gave way to assumptions, and this “angered analysis” becomes one of the pitfalls of social media: because users can say whatever they want, whenever they want, the eventual message is often more personal opinion than professional observation.
Given that social media is often overwrought with user opinion, it seems odd that NASCAR should be encouraging increased use of applications like YouTube and Twitter. There is a very fine line between microblogging and micromanaging, yet the two are often one and the same. Owning a laptop or a Smartphone gives us the opportunity to generate and share vast amounts of continuous content, but does having the ability to distribute material equate to having the authority to dictate actions and decisions? Fans are now more directly and actively engaged with NASCAR than ever before, and – if Brian France gets his way – this trend will continue for the foreseeable future.
Does encouraging active discourse among members of NASCAR Nation create a more informed and more egalitarian sport? We may become more informed, but we might also gravitate toward an increasingly trivialized atmosphere of rumor, gossip, innuendo, and paranoia. While communicating NASCAR news around-the-clock allows the sport to be a regular part of our everyday lives, trying to fill that time frame with bits and bytes of truly relevant information content is proving to be nothing short of impossible.
Perhaps NASCAR should relish its ability (and freedom) to keep competition decisions and business details close to its vest. While fans feel entitled (and are encouraged) to immerse themselves in the sport through the use of social media – of being able to directly explore the inner workings of the culture – might too much transparency bounce back to hinder NASCAR’s overall mission? How can I make a new rule (or enforce an old one) if my every move is being recorded, dissected, commented upon, and communicated instantaneously around the globe? With one keystroke, a revelation, a decision, an opinion, an accusation, a rumor, or an announcement can go from the sender’s mind to the reader’s eyes.
While this freedom lets us explore various applications of social media, might the opportunity to force transparency on NASCAR and its participants not muddy some already-murky waters?
The times have most certainly changed, indeed…
©2000 - 2008 Mark Howell and Frontstetch.com. Thanks for visiting the Frontstretch!
There’s is no filter on anything that we call news today. The problem with that is something that shouldn’t be a “big deal” can be made to be a “big deal”. Other things, that really are news or important, can be over-shadowed by the sensational.