NASCAR Changes Qualifying Format
posted by Summer Bedgood
Tuesday March 11, 2014
Following safety concerns regarding NASCAR’s new qualifying format, the sanctioning body is introducing some changes in preparation for this weekend’s race at Bristol Motor Speedway. According to the Associated Press, NASCAR is banning teams from cool-down laps after their qualifying attempts, but will instead be allowed to hook up cool-down units to the engine through hood flaps.
Late Tuesday afternoon, a release from NASCAR fully detailed the changes. Teams will be allowed a single cool down unit to be connected through the right or left side hood flap, however the hood must remain closed. Additionally, two crew members will be allowed over the wall while cooling down.
“The qualifying is new to all of us and as we have said over the past several weeks, we are looking at it from all aspects,” said Robin Pemberton, vice president of competition and racing development. “Following discussions, both internally and with others in the garage area, we moved quickly to make a few revisions that will be effective starting with our two national series events at Bristol Motor Speedway this weekend. We believe this will only enhance and improve what has demonstrated to be an exciting form of qualifying for our fans, competitors and others involved with the sport. Moving forward we will continue to look at it and address anything else that we may need to as the season unfolds.”
The move comes after three weeks of NASCAR’s new knockout qualifying system, where multiple cars are allowed to make qualifying attempts at the same time instead of the traditional one-car-at-a-time procedure. Drivers and teams had complained that the new rules didn’t allow them to cool their engines down on pit road, and the cool-down laps caused a dangerous situation with slower cars staying on the track at the same time that other cars were running by them at much higher speeds.
The rule will begin this weekend in Bristol, a track that has a much narrower racing surface than Daytona, Phoenix, and Las Vegas.
Kurt Busch to Attempt The Indianapolis-Charlotte Double
posted by Phil Allaway
Tuesday March 4, 2014
Andretti Autosport announced this morning that Kurt Busch, driver of the No. 41 Haas Automation Chevrolet in the Sprint Cup Series, will attempt the Indianapolis 500 in a fifth entry for the IndyCar Series team. Once the Indianapolis 500 is completed, Busch will fly from Indianapolis to Charlotte, jump in his No. 41 Chevrolet and compete in the Coca-Cola 600 at Charlotte Motor Speedway.
Busch considers the opportunity to do the double as an old-school throwback moment.
“This is really to challenge myself within motorsports,” Busch said in Andretti Autosport’s press release. “Perhaps I am a bit of an old-school racer; a throwback, I guess. I enjoyed the era of drivers racing different cars and testing themselves in other series. It is tough to do now for a variety of factors, but when the opportunity is there, I want to do it. While NASCAR is my home, I have been fortunate to compete in Pro Stock on the NHRA circuit a number of years ago and test a V8 Supercar. This opportunity was a talk with Michael [Andretti] over dinner one night, a “What if,” and now it’s becoming a reality for me to drive in the Indy 500 with Andretti Autosport. It’s literally a dream come true. To go to the famous Brickyard with the iconic Andretti name, it doesn’t get much cooler or better than that.”
Busch will be doing the Indianapolis-Charlotte double as a Memorial Day mission to men and women serving in the U.S. Military via the Armed Forces Foundation. Fans can contribute to the cause by texting AFF to 50555 to donate $10.
Busch, who has never raced an IndyCar, passed Rookie Orientation at the Indianapolis Motor Speedway last year during a test session. At the time, Busch was more or less testing the Dallara DW12 for fun.
Busch will be the fourth driver to attempt the Indianapolis-Charlotte double. John Andretti was the first driver to attempt it in 1994. After finishing four laps down in tenth in Indianapolis, Andretti crashed and had engine problems in the 600. Robby Gordon has attempted the double five times, most recently in 2004. However, Gordon failed to make it to Charlotte on time and did not start the 600 in 2000 (P.J. Jones started Gordon’s No. 13 Ford in that instance). Finally, Tony Stewart has attempted the double twice (most recently in 2001) and is the only driver to ever complete all 1100 miles. Neither of the three drivers has won either leg of the double. The best finishes are Stewart and Gordon’s sixth-place finishes at the Indianapolis 500 (although Gordon’s came in 2000, the year he didn’t make it to Charlotte in time to start the Coca-Cola 600), and Stewart’s fourth-place finish in the 2001 Coca-Cola 600.
Danica Patrick, Justin Allgaier Talk About Phoenix Incident
posted by Frontstretch Staff
Tuesday March 4, 2014
A disappointing start to the year for Danica Patrick won’t include continued conflict. Patrick met with rookie Justin Allgaier Sunday, shortly after the Phoenix Cup race after a wreck ruined both drivers’ days. Patrick, who was critical of the No. 51 car on the radio, claiming Allgaier was “driving all over the track” appeared receptive to a conversation that quickly settled differences over what will be a long season.
“She was just upset because she got involved in the crash that we had,’’ said Allgaier to the Motor Racing Network. “She says she’s been through this and that she felt like I needed to settle down at that point. I explained my position on why everything happened. I think she understood where I was coming from. It doesn’t fix either one of our racecars. It doesn’t fix either one of our days. Unfortunately, we were both having pretty decent days.’’
Allgaier wound up 30th due to the incident while Patrick was 36th. The incident, which was caused by Allgaier’s spin also involved the No. 32 team and Travis Kvapil, which wound up 38th after sustaining heavy damage.
Camping World Close to Extending Title Sponsorship of NCWTS
posted by Frontstretch Staff
Tuesday March 4, 2014
Marcus Lemonis, CEO of Camping World, Grand Marshal of Sunday’s Sprint Cup race at Phoenix International Raceway, and star of CNBC’s “The Profit,” made the announcement over the weekend that the retailer is very close to announcing a deal that would continue its title sponsorship of NASCAR’s Truck Series. The original agreement with NASCAR is scheduled to conclude after the 2015 season.
According to the sanctioning body, no formal contract has been signed, but “the agreement between the two parties has proven to be a beneficial one.”
“In about a month, we’ll be announcing a significant extension to that contract. It’s been great for us,” said Camping World’s Lemonis in a statement. “The NASCAR relationship has worked well for Camping World. When we started, we had 35 stores. Now, we’re up to 120 stores. As we travel the country and we meet new customers in stores, they always are very appreciative of our relationship with NASCAR. It’s been good.”
Gaining a long-term commitment from Camping World to sponsor the Truck Series would be a relief for NASCAR, which is set to lose Nationwide Insurance as title sponsor for the NASCAR Nationwide Series at the end of the 2014 season. The sponsorship of the Cup Series by Sprint runs through 2016.
The NCWTS is back in action on March 29th at 2:30 PM (ET) when the trucks visit Martinsville Speedway in the Kroger 250, which can be seen on Fox Sports 1. Ratings for the season opener were up 11 percent.
Harvick Takes Win At Phoenix In Second Race With New Team
posted by Justin Tucker
Monday March 3, 2014
Phoenix International Raceway has become Kevin Harvick’s home away from home. Sunday Afternoon was no exception as Harvick charged to the front early and would dominate for much of the day, leading 224 of the scheduled 312 laps to record his record fifth win on the one mile oval and his third win in the last four races at Phoenix.
Harvick, coming off of a disappointing Speedweeks which was capped by a last lap crash in the Daytona 500 in his debut with Stewart-Haas Racing, set the tone on Saturday by winning both practices while having the best 5 and 10-lap averages in the first practice of the day on Saturday. On Sunday, Harvick and his No. 4 Jimmy John’s Chevrolet was nothing short of flawless as he was able to hold Dale Earnhardt, Jr. by .489 seconds after a late race restart to claim his 24th career Sprint Cup Series victory.
“Man, this is awesome,” Harvick said after his dominant victory on Sunday. “Man, this just solidifies so many things and so many decisions. It’s been so much work with all the time and effort that these guys (the crew) have put in—but what a race car.”
Stewart Haas Racing co-owner Gene Haas shared in Harvick’s excitement after the race.
“It took long enough,” Haas joked. “This is phenomenal. I think there was a lot of skepticism last year about what myself and Tony (Stewart) what we were up to, was there a lot of madness to this. Quite frankly, it’s a great team, there’s a lot of synergy at the shop, people working together. I don’t know what we did, but I think we put together a great organization.”
Daytona 500 winner Dale Earnhardt, Jr. continued his hot start to the 2014 season. Earnhardt Jr. would finish second on Sunday, marking his seventh consecutive top 10 finish since the end of the 2013 season. Earnhardt Jr. was pleased with the effort after a coast-to-coast whirlwind week after winning his second Daytona 500 and also gave great praise to the efforts of Harvick and the No. 4 team.
“I’ve got to congratulate Kevin. Those guys were two-tenths faster than everyone all weekend in practice. They were just phenomenal,” Earnhardt said. “To be able to run with them all day was a big confidence builder for us.”
Joining Harvick and Earnhardt in the top 5 of The Profit on CNBC 500K were Brad Keselowski with his second consecutive top 3 run of 2014 in third. Keselowski’s Team Penske teammate Joey Logano would finish fourth, and Jeff Gordon would come home fifth in his No. 24 Pepsi Max Chevrolet.
Jimmie Johnson finished in sixth, followed by Ryan Newman with a nice rebound after Daytona in seventh. Carl Edwards would carry the banner for Roush Fenway Racing by finishing eighth, Kyle Busch was ninth, and Jamie McMurray would finish tenth.
A look at the Profit on CNBC 500K by the numbers. There were 14 lead changes among eight different drivers, there were eight cautions for 39 laps which slowed the race pace to 109.229 MPH.
Next Sunday, the Sprint Cup Series heads to Sin City and the Las Vegas Motor
Starting Lineup: The Profit On CNBC 500K
posted by Thomas Bowles
Saturday March 1, 2014
Drivers in RED (i) are those ineligible to collect Sprint Cup points
Daytona 500 TV Ratings Down
posted by Frontstretch Staff
Wednesday February 26, 2014
What was the longest weather delay in Daytona 500 history turned out to bring NASCAR lower ratings and TV viewership Sunday night than expected. According to a report Monday from FOX Sports, the 56th running of the Daytona 500 airing at 8 PM (ET) posted a 5.6/10 national household rating/share which averaged 9.3 million viewers. That’s down 44 percent from last year’s 9.9, easily making it the least-watched Daytona 500 of all-time.
Due to the six-hour, twenty-two minute rain delay in Daytona, the race was up against the primetime coverage of the Winter Olympics Closing Ceremony from Sochi, Russia on NBC (15.25 million viewers). FOX also reported that 69% of the pre-rain delay viewers of the race, which began at 1 PM (ET) kept tuning in.
In comparison, the 2013 Daytona 500 on FOX was the most-watched race in five years, posting a 9.9/22 rating/share, commanding 16.7 million viewers. The Daytona 500 in 2012, the first to ever be run on a Monday and in the primetime slot did a 7.7/13 overnight rating/share which resulted in 13.67 million households viewing the race according to Nielsen TV ratings data.
Earnhardt, Jr. Claims Second Daytona 500 Victory
posted by Justin Tucker
Wednesday February 26, 2014
Ten years is a long time. For Dale Earnhardt, Jr., it felt like an eternity. NASCAR’s Most Popular Driver endured many near misses and close calls at the Daytona 500 since his only win in the Great American Race in 2004. Earnhardt had finished second in two of his last three Daytona 500s coming into Sunday’s race. He was also riding the tail of a 55-race winless streak, dating back to Michigan in 2012.
However nothing would stop Dale Jr. on Sunday, not even a 6 hour and 22 minute rain delay from capturing his second Daytona 500 win. Earnhardt Jr. led a race-high 54 laps on the evening and used some timely drafting help from teammates Jimmie Johnson and, on the final restart, Jeff Gordon to separate from the pack and secure the victory.
“Winning this race is the greatest feeling that you could feel in this sport besides accepting the trophy for the championship,” said a jubilant Earnhardt after pulling into Victory Lane. “We could fight off battle after battle. We got a little help at the end there from Jeff to get away on the restart. This is amazing. I can’t believe this is happening. I never take this for granted, man because it doesn’t happen twice, let alone once.”
Aside from the race itself the big story of the race was the 6 hour and 22 minute red flag, which threatened to move the race to Monday evening (had the race been postponed, FOX Sports’ Chris Myers had tweeted that the race would resume at 5:00pm EST). However, Mother Nature would cooperate and would allow the race to be run under different conditions from which they practiced this week. Once the race resumed, the intensity picked up from the changing track conditions. This allowed the pack to race side-by-side and at times 3-wide up to seven rows deep.
Joining Earnhardt Jr. in the top 5 for the 2014 Daytona 500 were: Denny Hamlin who closed out a spectacular Speedweeks in second, Brad Keselowski in third, Jeff Gordon in fourth, and Jimmie Johnson who overcome two wrecks leading up to the 500 in fifth.
Rounding out the top 10 in the Daytona 500 were Matt Kenseth in sixth, Ricky Stenhouse, Jr. in seventh and Greg Biffle would bring his No. 16 Ford home in eighth. Austin Dillon would come home ninth in his first Cup Series race in the iconic No. 3 for Richard Childress Racing, while Casey Mears would round out the top 10.
A couple of major contenders for the Daytona 500 win would see their hopes dashed early on as Martin Truex, Jr. would blow up just 30 laps into the race, relegating him to a 43rd-place finish in his debut for Furniture Row Racing. Crew chief Todd Berrier was already in Nashville for a test session before the race was even over. Kyle Busch, meanwhile would have a pit road violation just before halfway and would spend much of the race battling back from that mistake. Busch would eventually finish 19th after leading 19 laps.
Danica Patrick would also be bit by bad luck as she was caught up in a multi-car wreck on lap 145. Patrick would lead her second consecutive Daytona 500, but wouldn’t have the finish to show for it finishing 40th. Tony Stewart would encounter a frustrating evening as well, with a fuel pickup problem derailing his quest for his first Daytona 500 win. Stewart would finish 35th.
A look at the Daytona 500 by the numbers. There were 42 lead changes among 18 drivers, while seven cautions for 39 laps would slow the race pace to 145.290 MPH.
Next week, the Sprint Cup Series heads to the “diamond in the desert,” Phoenix International Raceway for The Profit on CNBC 500K. The Green flag is scheduled for 3:15pm EST.
Nationwide Series Post-Race Quotes: Drive4COPD 300
posted by Thomas Bowles
Tuesday February 25, 2014
Frontstretch Interviews – Courtesy Mike Neff
ELLIOTT SADLER – FINISHED 4th
Thoughts on the race?
It’s definitely a lot different racing than what we’re used to.
Comfortable with it?
Yeah, it’s just different. You’re worried about what you’re doing, but you’re also worried about what everyone else is doing and they’re not doing more than you’re doing. Physically pushing a guy is way better than just riding so you just gotta time it right and push it to the edge.
Happy to start the year with a top 5?
Yeah. Hell, that was the worst we ran all day, I think. I have no idea how they put the 3 car in front of us on that last restart. I hadn’t seen the 3 car hardly all day. When they put us from fifth to sixth, on the outside line, it just really boxed us in. I would have really restarted behind my teammate and given him a good push to the front. Anyways, it is what it is; we’ll take it and move on.
Looked like you were up front all day.
The guys did a good job. We had a fast race car. Great pit stops, just really proud of these guys. The car’s in one piece and we can take it to Talladega now. Great job by my guys. A lot of effort came into coming down here to Daytona and giving ourselves a shot to win. We had that chance to be up front and make some things happen. Fifth is not what we want, but we’ll take it and move on.
Bumping vs Pushing?
It’s way harder. You don’t want to lay on the guy in front of you, so it’s tough racing. A lot different than what we’re used to, ‘cause you gotta go. You gotta drag the brake too ‘cause you don’t want to hit the guys and you don’t want to stay on him. It’s a lot harder mentally than what we’ve done in the past.
Car was strong all day. Pushing vs. Bumping, is that harder to do than just getting on somebody and pushing them?
Yeah, it is a little bit. When you bump ‘em, you jar ‘em, it kinda jacks ‘em a little bit. It’s a little more abrupt, obviously. I thought it was OK there at the end. It was certainly fun and hopefully entertaining. But a little bit of a struggle in the early part of the race and the midpart of the race to see a good race. And that’s unfortunate for the fans. You can’t do that the whole race, you can’t tear up your stuff, knock your grill in, overheat your motor, all that stuff so there’s no sense in doing all that until you get down to the last lap. The 7 and the 6, they did a good job. Man, the 7 really held the 22 and I tight on the bottom. I was rubbing his door and hitting the apron at the same time, no room whatsoever. So it was good; wish we were the ones who could have won but a lot better now than what we were last year.
Going home in one piece makes it a lot better, right?
Yeah. My back feels good. My foot feels good. Past years here, I’ve been going home with pain so I’m alright.
Connect with Mike!
2014 Truck Series Post-Race Quotes: Daytona (Exclusives)
posted by Thomas Bowles
Saturday February 22, 2014
When you’re on the outside like that, how frustrating is it?
It’s so hard. Timothy Peters has won here. Kyle Busch has won everywhere. Ron Hornaday has been running Trucks forever, probably before I was even born. I was surrounded by veterans there, and like I told them I don’t have a rookie stripe but I’m a rookie. This is only my fourth Truck race ever, my fourth superspeedway race, and man, I figured out when the 17 got up in front of me, I pushed him. And as soon as I pushed him, he took off. And I went with him. And I just kept doing it, and before I knew it, he was leading. And I saw Ron in my mirror, backed up to him, and if it wasn’t for him, I don’t know what would have happened. I gotta thank him big time for that. That was a true teammate move right there. I really appreciate that. He just bounced off me and we got to the front. I tried my hardest to sidedraft Kyle. I was probably touching his door.
Top 5 in the No. 30 truck. This deal come together at the last minute, but you had a heck of a truck. Tell us about your night.
Yeah, I’ve got to thank Turner Scott Motorsports. The guys worked so hard on this Rheem Comfort Products Chevrolet. Exciting! Just got hung up on the outside and had to wait for my teammate there to catch up. And then he got to the bottom, so… I got the old 32 and started pushing ol’ Ryan to the front. So, it’s not bad. We’ll take it. You just don’t want to step over that boundary. You don’t know how far to push and shove. We bumped about six times down the straightaway without latching onto them. Hopefully, that was OK and we came home with a top 5.
Connect with Mike!
Check in with Matt and Jay on their site at CareyandCoffey.com.
Full Throttle · Mike Neff · Monday July 16, 2007
This past weekend, one of the biggest driver/sponsor divorces in recent memory became public knowledge: Dale Earnhardt, Jr. and Anheuser-Busch, specifically Budweiser, will end a nine-year marriage following the conclusion of the 2007 season. The only primary sponsor that Junior’s ever had since he moved up to the Cup series as a part-timer in 1999, the magnitude of this change can’t be underestimated; Junior Nation is famous for the amount of red Budweiser gear that they wear in the stands, sporting clothing and souvenirs that are about to become little more than collector’s items just a few short months from now. Clearly, this change will be a huge adjustment for Junior's legion of supporters, an adjustment that will literally change the color of the stands on race weekends as the new sponsor weeds its way into clothing collections all over the country. But while the rest of us adjust, there’s one part of this fairy tale that can’t make just a few minor changes in order to live happily ever after – the impact Budweiser will have on the sport. In a move that’s turned into one of the biggest sponsor/driver divorces in the sport's history, Anheuser-Busch appears to be the biggest loser in a decision they should have been more hesitant to agree to; for when the amount of exposure they’re about to lose is taken into consideration, you can’t help but feel sorry for a sponsor about to have a large chunk of its marketing value taken away.
It’s been reported over the past week that Budweiser was not even ranked in the Top 5 financially in terms of money spent to receive exclusive placement on the car as a primary sponsor in Nextel Cup. While they haven't been paying the most money, however, Budweiser is by far getting the most exposure of any car in the garage. According to Joyce Julius and Associates, a company based out of Michigan which tracks the amount of exposure a sponsor received during sporting events, Bud received over $180 million in exposure during the 2006 season. That was roughly $60 million more than second place Lowe's Department Stores, the primary sponsor of Jimmie Johnson's race team. Those numbers are simply continuing a longterm trend; Julius has also stated in the past that Budweiser has been the number one sponsor in terms of exposure since they moved to Junior's car in 2000. With those numbers in mind, it is very surprising that the company receiving the most exposure in the series, by far, would not feel justified in increasing their investment to stay with their best celebrity spokesperson, continuing what would be the most successful driver/sponsor marriage in the sport.
So why did this change happen? There appear to be several factors involved in this decision by Anheuser-Busch, Hendrick Motorsports and Dale Earnhardt, Jr. First off, there are rumors that Hendrick is going to be expecting $30-$40 million to have someone put their name on the hood of the car that Junior drives. Apparently, Anheuser-Busch was not even paying $20 million to be in that position with DEI. Having to nearly double their expenditure on NASCAR sponsorship was a very tall order, and the folks at Corporate Headquarters may be feeling they could get more value for less investment with another driver. Secondly, when Anheuser-Busch left Hendrick to move over to sponsor Junior, the split was apparently not as amicable as some would make you believe. That’s a shame, for when hurt feelings or bruised egos are involved in this business, it always ends up a more appealing option to move on than to try and mend fences already splintered apart.
Most importantly, though, when looking at the switch from Junior’s perspective you can understand perhaps the biggest reason he’s OK with making a change – the man is simply trying to position himself to expand his marketing possibilities. With an alcohol sponsor on the hood of his car, Junior is limited in his options for marketing to underage fans. But by switching to a sponsor like Pepsi, as is so heavily rumored, the 32-year-old can now appeal to all age demographics, making himself more accessible in endorsement packages because there won't be any concerns by potential sponsors about the negative impact of being associated with alcohol. The motives are clear; as part of this move, Junior seems to be attempting to make himself not only a national personality but an international phenomenon. The recent deal he signed with Adidas is an example of that, a partnership that’s clearly designed to target a global marketplace. While Adidas footwear can be found in any old shopping mall nearest you, the range of the company is impressive; Adidas is a far more recognized brand on an international scale than it is in the United States. With that base to work from, there is a very distinct possibility that Junior's marketing efforts may begin to push into other countries more aggressively in the near future, especially as he begins to work with Adidas on his proposed clothing line. Should this venture prove successful, expect other international sponsors to hop on board with Junior…all while Budweiser becomes a rather envious observer on the sidelines.
Believe it or not, there is actually some historical perspective in NASCAR on a switch like this one. In 1986, one year after winning a championship and placing second in the points, Darrell Waltrip left Junior Johnson to go race for Rick Hendrick, who was going into his fourth season as a car owner and had not had a driver finish higher than third in the point standings. Ironically, Waltrip was leaving a relationship with Budweiser at the time to switch organizations, arguably as the most popular driver in the sport at the point in time that he made the switch. It didn’t take long for the sponsor to recover, though; beginning in 1987, they found themselves aligned with another one of the sport’s true superstars in Terry Labonte.
There are several other driver/sponsor pairings that have become synonymous with each other over the years. Richard Petty and STP is obviously the first and most famous. Jeff Gordon with Dupont is the current senior partnership, with their relationship going all of the way back to 1992 when Gordon debuted in the Cup series. Tony Stewart and Home Depot is another pairing that are intrinsically linked by the longevity of their marriage. The identification with one driver and one sponsor can become an advantage, giving the fans a uniformity in their appearance as they cheer for their favorite driver. For example, the sea of orange that follows Stewart around or the red nation that follows Junior allows fans to easily identify fellow fans of their drivers and gives them a kindred spirit. Now, that easy “we know what your car looks like” mentality is quickly throwing itself out the window. By switching sponsors, the fans are going to have to decide where their loyalty lies – to the driver or the sponsor that represents them. Let’s face it – when you’re a fan faced with the choice of driver versus company, it’s usually the human that always wins. For the most part, loyalty sticks with the driver, and a whole legion of dedicated supporters will simply look to acquire all new livery in order to show their support. It will obviously be a marketing boon to Junior to have the majority of Junior Nation switch over to the colors of his new sponsor and start wearing a new set of colors to match his paint scheme; hopefully, that transition will come sooner rather than later.
There is no doubt that NASCAR fans are a loyal bunch. They are loyal to sponsors and loyal to manufacturers, but they are mostly loyal to their drivers. While it will be a very difficult change for some of them to accept, most of his fans will follow Junior and sport the colors of whatever sponsor he ultimately aligns with – meaning the sea of red Budweiser shirts supporting Junior will quickly and painlessly disappear over time. In short, it’s a great move for the Intimidator’s son; this decision is going to make Junior a much more marketable personality, signaling a whole new level in his exposure to both fans of the sport and to non-fans, as well. As for Anheuser-Busch, they will certainly maintain a presence at the track, but the decision to not stick with their man will undoubtedly result in a lot less exposure for them. Whether that will have a negative impact on their bottom line, only time will tell.
©2000 - 2008 Mike Neff and Frontstetch.com. Thanks for visiting the Frontstretch!
Very insightful thoughts.
Some divorces are just plain final.
What about the negative impact that a driver like Kyle Busch will make for Bud? It is rumored that he will be driving for DEI next year. Not too many supporters of that lad.
When DW left Junior to go to Hendrick he was “arguably, the most popular driver?” Who are you kidding? Arguably, indeed!
GO KYLE!!!! I hope & pray he signs with DEI he will run better..and win more races than Stale Beerfart jr!!! and how fitting to be booted from a team to end up at the team for who you you had to leave (JR.CRYBABY ITâ€™S MY DADDYS TEAM & I WANT TO CALL THE SHOTS) then to do better than him and win races. IF Kyle signs with DEI today Iâ€™M buying #8 BUD stuff !! IF thats the # and sponsor he runs
I still have a lot of #8 red tees and more..they have been my top seller, next to Jeff.. Hey aircrewman, I have to donate the Busch’s tees to good will, because they don’t sell…
Some good points were made in this article. I’ll say that when Rusty Wallace retired, not that I’m a huge Rusty fan, I was seriously considering switching from my favorite brand of beer, Miller Lite, to just about ANYTHING else. Only because I do not like, nor ever foresee myself liking, either of the Busch brothers. Fortunately my taste buds won out in the end and I am still drinking Miller Lite. All I can say is that I’m happy that Kurt hasn’t been doing any commercials to promote Miller Lite. If that were to happen I may still have to consider switching brands.
Sounds like it is time for you to take your medicine. Maybe then you will calm down and start thinking straight and realize what an idiot Busch is.
All the stuff that has happened this year has opened my eyes to what Junior actually is. He is a USER who uses his rabid fans and tells them what they want to hear so they can do his dirty work for him. Everyone says he is so real, to me he is no better than a politician trying to get votes. But then again he doesnt have much real driving talent and is extremely lazy so he has to rely on something to sell the merchandise, and that ladies and gentleman is the only reason Rick Felon Hendrick has hired the man, his marketing ability.
Unlike the delusional ones who think Teresa does nothing but scheme up ways to destroy Jr I think Jr and his puppetmaster sister are out to destroy Teresa because they are so jealous and hateful that she had a better relationship with Dale Sr than they did. They should invest in some psychotherapy.
Sounds like Disenchanted is a “woman” scorned. My question is….
I guess the 2 back to back Busch series championships, 17 Nextel cup Career wins,72 top 5’s and 116 top 10 finishes warrents Dale Jr. not having ANY real driving talent?
Another past link was Bill Elliott and Coors. What identification has Coors had since? When Bill went to Bud and Junior Johnson, quite a few fans followed. While I don’t think that his fans abandoned Coors, I too don’t understand why these sponsors severe that “magic match” that, in monetary terms, can’t be bought. These happen as a part of that special occurrence, or event, or era that comes along not that often.
Like you mentioned Petty/STP, Earnhardt/GM Goodwrench, Gordon/DuPont.
Jr. undoubtedly is splitting because of the difficulties of advertising with an alcohol sponsor. But, who is to say that he wasn’t the “match” with Bud, and those fans who drink Bud beer are more apt to be rabid and loyal, where as if he gets sponsored by Kleenex , or whoever, that fans won’t get as passionate about showing those colors as they would with Bud.
That 180 million of ad face time is too easily being discounted. There is no way that Lowe’s gets anybody fired up except for JJ winning quite often. When Jr. runs around in 30th fans and the announcers still get excited.
Bud would be real lucky to get this magic back ever.
I agree totally with Bob’s observations. There is just something almost “passionate” about Dale Jr & Bud. I’m an older fan of racing and yes I drink beer. Bud to be exact and it’s because of Jr. I’ve bought tons of Bud/Jr gear over the years and I’m not just talking tee shirts. I honestly don’t think I’ll be quite as gung ho about Pepsi or whoever the new sponser will be. I have more disposable income than I did in my twenties and I think they’re making a mistake going after a younger demographic. I really can’t see spending my bucks on Pepsi swag.
I agree with Bob and Kris…….how many 10 year olds do you see running around with a fat wallet, buying up racing gear?? Why would you want to advertise to a demographic that doesn’t have the money to buy your stuff? The whole argument that he is trying to broaden his marketability doesn’t make sense. I think there are more underlying issues than the public knows as to why Bud & Jr. are splitting, and it’s definitely not so that he can advertise to a younger crowd….
I think his ‘lifestyle makeover’ always included droppng Bud. I think he wanted to drop DEI, his sponsors AND his fans. I don’t think he actually wants to ‘free the 8’ either. It will be interesting to see if his ‘lifestyle’ makeover works and whether his fanbase increases or decreases.
Pepsi, yuck. Coke is much better. Plus Jr. can keep his Red color scheme.
While Coke would be a good match, I don’t think it’s going to happen. Remember, Jeff Gordon is already a Pepsi spokesman and runs a couple of races a year in a Pepsi paint scheme.
BTW I drink Pepsi products despite Jeff Gordon hawking them. My favorite ad was when that little girl, Hallie Eisenberg (no relation), and her grandpa passed Gordon on the track on a BICYCLE. :-)
…you canâ€™t help but feel sorry for a sponsor about to have a large chunk of its marketing value taken away….
Decent article, just a couple things. 1. DW was popular in 1986, but not one of the most popular drivers. Ever hear of the boo-birds? 2. Tim Richmond was not driving the Budweiser Car in 1987. He was driving the #25 Folgers car. Terry Labonte was driving the #11 Bud car for Junior Johnson.
Thanks for the catch! The error has been corrected and the article adjusted.
Thanks for reading and writing in!
What a joke. I have never read more hog wash in my entire life than in this piece. Junior has never, and will never live up to the hype or the money!
Do you really beleive Budweiser is going to miss little Earny,when they were an associate sponsor on the Williams F1 team they were spending 30 million a year. And beleive me the day will come when Hendrick will regret getting rid of Kyle,Richard Petty said Kyle had more raw talent than anyone he’s seen since Tim Richmond, and the kid is only 22 year’s old. When he’s 28-30 he’s only going to be awesome as hell and where is Hendrick’s driver’s going to be “retired”.
Recent articles from Mike Neff:
Kelly Balson joins OSCAAR Super Late Model tour ranks in 2014
Want to find out more about Mike Neff? Maybe see all the articles he's written here at the Frontstetch? Check out his article archive and bio page then!