Jeff Gordon Foundation Partners With Disney
Thursday July 26, 2007
Underdog to Partner with The Jeff Gordon Foundation on 2007 Fantasy Car
Indianapolis, IN (July 26, 2007) – "Have No Fear", the canine hero from the Walt Disney Pictures' upcoming comedy "Underdog" helps "evil get licked" but still finds time to pose on the hood of The Jeff Gordon Foundation No. 24 car. The 2007 Foundation Fantasy Car was unveiled today at the Foundation's annual Bowling Tournament with the help from former patients at the Riley Hospital for Children.
The limited edition die-cast features Underdog prominently flying across the hood with the words "One Nation Under Dog…." Underdog also appears on the sides of the car —scaling a building — and on the back deck lid where he handsomely sits upon his
trademark U beside the words "Have No Fear". Also showcased is the official Jeff Gordon Foundation logo on each rear quarter panel and on the rear bumper.
The Foundation began issuing these special collectibles in 2001, with proceeds benefiting children with chronic and life-threatening diseases.
"Underdog was one of my favorite cartoons growing up and The Jeff Gordon Foundation is excited to partner with Disney on this program," said Gordon. "The fantasy paint schemes we've done are very popular, and they seem to get cooler every year."
Diecast models and officially license merchandise of the Underdog car will be available for sale at trackside merchandise trailers and available in the Fall through the MA Dealer Network, online at www.goracing.com or at The Jeff Gordon Foundation store at
www.jeffgordonfoundation.org.
The Jeff Gordon Foundation
The Jeff Gordon Foundation was established in December of 1999 by the four-time NASCAR Nextel Cup Series champion. The mission of the foundation is to improve the lives of children facing life-threatening and chronic diseases by supporting pediatric
medical care and initiatives that address the emotional needs of these special children.
The Foundation is a non-profit 501 ©(3) organization that benefits The Leukemia and Lymphoma Society, The Make-A-Wish Foundation, Riley Hospital for Children, The Marrow Foundation in partnership with the Hendrick Marrow Program and the Jeff
Gordon Children's Hospital. For more information visit www.jeffgordonfoundation.org
About Walt Disney Pictures' "Underdog"
"There's no need to fear. Underdog is here!" The superhero canine with a gift for rhyme returns in an all new live-action re-imagination of the classic cartoon, "Underdog."
After an accident in the mysterious lab of maniacal scientist Dr. Simon Barsinister (PETER DINKLAGE), an ordinary beagle unexpectedly finds himself with unimaginable powers and the ability to speak. Armed with a fetching superhero costume, Underdog (voiced by comedian JASON LEE) vows to protect the beleaguered citizens of Capitol City and, in particular, one beautiful spaniel named Polly Purebread (voiced by Academy
Award® nominee AMY ADAMS). When a sinister plot by Barsinister and his overgrown henchman Cad (PATRICK WARBURTON) threatens to destroy Capitol City only Underdog can save the day.
"Underdog" stars Jim Belushi, Peter Dinklage, Alex Neuberger, Taylor Momsen with Amy Adams and Jason Lee as the voice of Underdog. Utilizing state-of-the-art CGI special effects mixed with live-action, "Underdog" flies into theaters on August 3, 2007.
About Motorsports Authentics, Inc.
Motorsports Authentics, Inc. is the leader in the design, promotion, marketing and distribution of licensed motorsports merchandise. The company's products include a broad range of motorsports-related die-cast replica collectibles, apparel, souvenirs and other sports-inspired memorabilia. Motorsports Authentics markets and distributes product through a variety of channels including their Authorized Dealer network, the
Racing Collectables Club of America (RCCA), QVC, GoRacing.com, Trackside at racing events, direct corporate promotions, mass retail and department stores, specialty dealers and select online retailers. For more information about Motorsports Authentics, please visit the Web site at www.motorsports-authentics.com.
FRONTSTRETCH LIVE AT THE TRACK THIS WEEKEND AT LOUDON!
Popular writer Amy Henderson will be tracking all the action at New Hampshire from inside the garage, giving you the stories you’re looking for with a special edition of our Newsletter planned over the weekend. It all culminates on Sunday with her special participation in our LIVE blog during the Lenox Industrial Tools 301, paired with our usual panel of expert analysts! It’s three days of going the extra mile for you … so we hope you enjoy it!
This report was provided by an outside PR source and posted by Beth Lunkenheimer.
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