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All Sport, Inc. To Sponsor No. 28 Ford And Driver Travis Kvapil For Three Races

Thursday October 16, 2008

 

CONCORD, N.C. (October 16, 2008) — Yates Racing announced today that ALL SPORT, Inc., a leading isotonic sports drink company which is a subsidiary of Big Red, Inc., will sponsor the No. 28 entry with driver Travis Kvapil for a total of three races in the remaining NASCAR Sprint Cup Series schedule. The primary sponsorship will debut at Martinsville Speedway on October 19th and the race will mark the first time ALL SPORT® has been a primary sponsor in NASCAR’s most elite division, the Sprint Cup Series.

“Auto racing is a very physically demanding sport and as a driver it is important for me to stay hydrated,” said Kvapil. “I am very pleased to be partnering with ALL SPORT since it gives me the re-charge I need after a grueling race. This is a great partnership and I am happy to have them aboard our No. 28 Ford.”

“We are excited to expand our ALL SPORT brand into NASCAR’s Sprint Cup series by teaming up with Yates Racing to sponsor the No. 28 ALL SPORT Ford,” said Gary Smith, Chairman and CEO of Big Red, Inc. “ALL SPORT has been a key partner in many auto racing sponsorships in the past and as a result, our plan is to capture the thrill of racing through in-store programs designed to get consumers excited about our connection to motorsports.”

The ALL SPORT brand has a history of success in auto racing. From 1994 through 1997 the brand was the primary sponsor for Tommy Kendall and his Ford Mustang in the Trans-Am Series. Kendall drove the ALL SPORT Ford to three consecutive series championships in 1995, 1996, and 1997 while also winning eleven straight races in 1997. Kendall’s win streak rocketed the ALL SPORT Ford into the record books as he surpassed Mark Donahue’s previous record of eight consecutive wins which had stood for nearly 30 years. Yates Racing’s General Manager and Co-Owner, Max Jones, was the General Manager of Roush Fenway’s Trans-Am series at the time of All Sport’s and Kendall’s success.

“ALL SPORT has a rich history of success in auto racing that I have been fortunate enough to have been a part of,” commented Jones. “It was an honor to work with the ALL SPORT brand when they were affiliated with the Trans-Am series and I’m proud to know that we have their support for our No. 28 Ford this season. We look forward to a successful Cup series debut for ALL SPORT with our Yates Racing organization.”

The No. 28 ALL SPORT Ford Fusion will debut on October 19th, 2008 when Kvapil and his Yates Racing teammate, David Gilliland, travel to Martinsville Speedway for the 32nd race of the 2008 Sprint Cup Series season. The TUMS QuikPak 500 will be broadcast on ABC Sunday, October 19th with television coverage beginning at 1:00 pm EST and radio coverage provided by the Motor Racing Network.

The remaining two races of the primary sponsorship are the Sprint Cup Series events at Phoenix and Homestead-Miami.

Kvapil has achieved four top-10 finishes and six top-15 finishes this season in the NASCAR Sprint Cup series during the first 31 starts of the year and is currently 25th in the driver point standings.

About All Sport, Inc.
ALL SPORT® was developed using today’s sport physiology research and provides an optimal balance of fluids to help rehydrate during physical exertion. ALL SPORT® delivers real value by combining desired taste with replenishing carbohydrates, 100% RDA Vitamin C and 60 mg Potassium to help prevent muscle cramping while satisfying both thirst and body. ALL SPORT is available in 12-ounce, 20-ounce and 32-ounce bottles, and is sold at retail stores throughout the country. A subsidiary of Big Red, Inc., All Sport, Inc. is based in Austin, Texas and distributed by the Dr Pepper Snapple Group. Visit us at www.drinkallsport.com

About Big Red, Inc.
Big Red, Inc. is among the most experienced beverage companies in North America with a history dating back to 1937. Along with Big Red, recognized as the number-one selling red soda, Big Red, Inc. also markets beverage brands Diet Big Red, Big Red Vanilla Float, Big Pineapple, Big Peach, Big Punch, NuGrape, and Nesbitt’s products. Distributed widely by Dr Pepper Snapple Group, Coca-Cola Enterprises, and Pepsi Bottling Group consumers across the country enjoy Big Red, Inc.‘s beverages.
Visit us at www.bigredltd.com

About Yates Racing
Yates Racing operates two motorsports teams in the NASCAR Sprint Cup Series. Formerly known as Robert Yates Racing, the team is owned by Doug Yates, who took the reins after his father, Robert Yates, retired at the end of the 2007 season, and partnered with Max Jones; a former road racer and long-time championship General Manager. The 2008 season will mark the 20th year of competition for the Ford team. During those years, the organization had a total of 57 wins, 48 poles, 269 top-five finishes, 427 top-ten finishes, and a NASCAR Sprint Cup Series Championship. Yates Racing will field two Ford Fusions in the 2008 NASCAR Sprint Cup Series, with drivers Travis Kvapil and David Gilliland.

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This report was provided by an outside PR source and posted by Kim DeHaven.

 

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