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Jim Beam® Bourbon and Robby Gordon to Auction Authentic NASCAR Hood for Troops

Monday November 3, 2008

 

Deerfield, Ill. – Nov. 3, 2008 – As Veterans Day approaches, racing enthusiasts and philanthropists will have a chance to bid on a unique racing collectible while supporting America’s service members and their families. Robby Gordon Motorsports (RGM), in combined efforts with Jim Beam® Bourbon, has kindly donated the special edition Jim Beam/ Operation Homefront race car hood to Operation Homefront for auction.

RGM and Jim Beam created a special Operation Homefront paint scheme for the Richmond and New Hampshire NASCAR® Sprint Cup Series™ events in order to increase awareness of Operation Homefront, a nonprofit organization dedicated to providing emergency assistance and morale to U.S. troops and their families. To celebrate Veterans Day, they will run this paint scheme once more in Phoenix and will increase their commitment by auctioning off the hood to help raise funds for the organization.

“When Jim Beam asked me about running the paint scheme again and donating the hood, I was 100 percent in,” said Robby Gordon driver of the No. 7 Jim Beam Dodge. “Veterans Day is a time to remember the commitments made by the men and women who have served this country, and I’m proud to join Jim Beam in supporting Operation Homefront and our nation’s military families.”

Amy Palmer, founder and vice president of operations for Operation Homefront®, expressed her appreciation for Jim Beam’s and Gordon’s ongoing support. “Robby and Jim Beam have done so much for the families we serve,” she said. “We know we can count on them as well as NASCAR fans to be there for the military community.”

Jim Beam, the world’s No. 1-selling bourbon, formed an association with Operation Homefront earlier this year when it recognized the organization had the same commitment and values as the Jim Beam brand – true character, integrity and doing the right thing.

“This donation is aimed at helping the people who risk their lives to protect our freedom, our troops and their families,” said Brian Gallagher, manager, Jim Beam Racing. “We’re so proud of Operation Homefront and all that they do.”

The hood, autographed by Robby Gordon, will be auctioned off on eBay starting November 4 with the auction closing Veterans Day, November 11, just in time for holiday gift giving. All proceeds will go to Operation Homefront through eBay’s charitable arm, eBay® Giving Works, a fundraising platform for nonprofits that offers buyers and sellers the opportunity to support their favorite causes through trading on eBay.

To access this auction directly and place bids go to www.ebay.com/operationhomefront.

Do you want the chance to win a free Frontstretch T-Shirt, and are you really good at talking about NASCAR? Well, we have the perfect opportunity for you. Our staff will be giving away a free T-Shirt to the reader who makes the best post in our Frontstretch Forum between now and the end of the season. So, what makes a good post? It’s pretty hard to impress us, but here are some things we are looking for:

Does your post spark passionate reactions from other readers? Are you commenting on meaningful NASCAR-related events? Do your posts have substance? In other words, “Dale Jr. is the best driver ever” or “Danica Patrick is hot” will not cut it.

So go to the Frontstretch Forums, post early, post often, and post well! We’ll announce the winner following the final race of the season at Homestead.

This report was provided by an outside PR source and posted by Kim DeHaven.

 

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