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New Promotions App Drives Growth, Engagement on Facebook

Sunday March 7, 2010

 

National snack brand first to leverage Idea Challenges app in NASCAR-themed promotion

Phoenix, Ariz. (March 4, 2010) – Bulbstorm announced Thursday the launch of its newest white-label application for Facebook promotions. The Idea Challenges application enables companies and agencies to easily create engaging, interactive promotional events right on Facebook fan pages.

Idea Challenges provides a branded, game-like experience in which fans interact with their favorite brands – and with one another – by submitting, rating and commenting on user generated content. Interactions are rewarded with points that are redeemable for virtual and real goods within Idea Challenges’ first-of-its-kind prize vault.

 

“Social media is about more than fan count; it’s about engaging with and listening to your fans,” said Bart Steiner, CEO and President of Bulbstorm. “A fan’s ideas for a brand are important, not only to the fan but also to the brand itself. Idea Challenges enables brands to simultaneously grow their Facebook presence and engage with fans in a meaningful way – around their ideas.”

 

Tornados, a snack brand of Dinuba, Calif.-based Ruiz Foods, will be first to leverage this innovative technology as a focal point of promotions surrounding its first season as a sponsor of NASCAR’s Stewart-Haas Racing.

 

In the Tornados Skin It to Win It Challenge, Tornados fans will submit images of items they’d like skinned or wrapped like the No. 39 Tornados stock car. Fans will then rate, share and comment on submissions for points. The winning submission will receive two tickets to a NASCAR race and $1,000. All fans can redeem earned points for skinned prizes, autographed merchandise and coupons. The promotion will be hosted on the Tornados fan page on Facebook.

 

NASCAR’s Ryan Newman will introduce the promotion on live national television Friday night from Atlanta Motor Speedway.

 

“We’re very excited about the potential of the Idea Challenges application,” said Bryce Ruiz, CEO of Ruiz Foods. “We’ve experienced tremendous success on Facebook thanks in large part to the technology and expertise of Bulbstorm. We have no doubt that Idea Challenges will be another game-changer for Ruiz Foods and for Bulbstorm.”

 

Idea Challenges builds on the phenomenal success of previous Bulbstorm solutions for Facebook including the Fan Ideas application.

 

The use of Fan Ideas across a range of industries – from consumer packaged goods to sports equipment to not-for-profit events – has driven five-digit fan growth for brands while delivering unprecedented fan engagement. On average, users spend more than three minutes in the application per visit.

 

The application has been used as both a marketing platform and as a tool for crowdsourcing research and development.

 

“Idea Challenges is an innovative addition to our Facebook solutions set,” Steiner said. “Fan Ideas accommodated a number of very creative promotions and delivered real value for clients and their fans. But it was only the beginning. We can’t wait to see how innovative marketers employ Idea Challenges.”

 

ABOUT BULBSTORM

Bulbstorm Inc. is a leading provider of online innovation communities and marketing platforms and the parent company of Bulbstorm.com. Bulbstorm’s mission is to facilitate collaborative innovation between companies and their customers, partners and employees.

 

Bulbstorm technology and expertise power innovation on social networking sites (such as Facebook) and in custom communities built upon the patent-pending technologies fueling Bulbstorm.com’s growth. Founded in 2007, Bulbstorm.com is now one of the world’s most popular idea-sharing communities, surpassing combined traffic figures for idea-sharing sites owned by Starbucks and Dell. In 2009, Facebook highlighted Bulbstorm’s approach as a model case study for fan engagement on its platform. 

 

Learn more at http://www.bulbstorm.com/business

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This report was provided by an outside PR source and posted by Beth Lunkenheimer.

 

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