Coca-Cola Racing Family Drivers Show Off Their "Sounds of Coca-Cola"
Monday October 12, 2009
Coca-Cola has long been committed to creating fun ways to engage the NASCAR fan base, and I wanted to share an entertaining video featuring many members of the Coca-Cola Racing Family who are helping to generate interest in the brand’s latest promotion, “Sounds of Coca-Cola.”
Coca-Cola is known for some of the world’s most iconic advertising and is turning to Facebook to find the stars of its next big commercial. The Company is taking an unconventional approach to casting the new high-profile spot, offering racing fans and people from around the world the opportunity to audition by submitting short videos through an application available only on Facebook through October 15. The new commercial, called “Sounds of Coca-Cola,” will feature real people demonstrating their own renditions of the distinct sounds that occur every time they enjoy a Coca-Cola. Drivers Jeff Burton, Denny Hamlin, Greg Biffle, Clint Bowyer, Bobby Labonte, Elliott Sadler, Michael Waltrip, David Ragan and Kyle Petty appear in the video to show off their sounds of Coca-Cola and encourage fans to participate.
The video with the drivers can be seen here: http://www.youtube.com/watch?v=U0f-u4T2MeU and more info on “Sounds of Coca-Cola” can be viewed here: http://pitch.pe/26712.
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This report was provided by an outside PR source and posted by Beth Lunkenheimer.
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