The Frontstretch: Talking NASCAR TV: Telecasts OK, But Improvements Can Always Be Made by Phil Allaway -- Monday February 22, 2010

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Talking NASCAR TV: Telecasts OK, But Improvements Can Always Be Made

TV Critique · Phil Allaway · Monday February 22, 2010


Hello, race fans and welcome to our weekly look into the race broadcasts that you and I watch each week. It is my 50th critique, the “golden critique,” if you will. This past weekend, the Sprint Cup and Nationwide Series teams were in Fontana, Ca. for the Auto Club 500 and Stater Brothers 300 (not Statler Brothers, as one country music-obsessed poster on Twitter kept confusing it for on Saturday) at Auto Club Speedway (Officially, it’s “The Auto Club Speedway of Southern California,” but that’s unwieldy).

Before I start, I should also talk briefly about SPEED’s new show, Fast Track to Fame. Apparently, this is a talent show that will be held at individual race venues and is currently scheduled to premiere on March 1 at 8 p.m. on SPEED. SPEED has announced that Charissa Thompson will host the show, along with Michael Waltrip and Riki Rachtman. Auditions will be held around the country for the show. Auditions currently listed on the show’s Web site include Birmingham, Al. on March 6, Phoenix on March 27, and Dallas on April 3. Standard eligibility rules apply: 18 and older, no association with SPEED and its parent companies, sponsors, etc.

I’m debating whether to critique it or not. More to come in the approaching weeks.

Also of note, Jimmy Spencer’s new show, “What’s the Deal?”, will move to 10:30 p.m. from 8:30 p.m. as a result of the new show on SPEED. This was planned well in advance and had nothing to do with the generally negative thoughts about the show, so far.


The Stater Bros. 300

The start of NASCAR Countdown prior to the Stater Brothers 300 was delayed by approximately seven minutes due to a college basketball game between Missouri State and Nevada running long. Normally, ESPN would shift Countdown to ESPN Classic in these situations, but ESPN 2 chose to take a “wait-and-see” policy since it was borderline whether the game was going to go to overtime. ESPN Classic played about nine straight minutes of commercials in anticipation of pre-race coming over there, and apparently, TSN in Canada did so as well. The game didn’t go to overtime, but did have some delays in the final minute, which led to the delay in the start of NASCAR Countdown. It bites, but I understand.

NASCAR Countdown included only one pre-race interview, with Danica Patrick, who struggled mightily during the race. There was also a “Danica Goes Hollywood” feature which went behind the scenes of a GoDaddy commercial (I think) with Danica. It’s fair to say that she had precedence during the pre-race show. There was also the usual pre-race analysis from Bestwick, Wallace, Daugherty and Evernham in the Infield Studio.

The race coverage was not quite as good as what we got in Daytona, but there were some bright spots. For example, ESPN was about to go to commercial when John Wes Townley spun exiting Turn 2, potentially in oil from Kevin Harvick’s blown engine. Ricky Stenhouse Jr. made an ill-advised move to go beneath the spinning Townley and promptly deposited himself into the inside wall. ESPN had the foresight to hold off on the commercial break, unlike SPEED during the NextEra Energy Resources 250 telecast on February 12. Rick Allen said that they were “beyond the point of no return.” As far as I’m concerned, if there isn’t a local commercial airing, there is no point of no return. In the style of message board postings, I give ESPN a “+1” here.

Unlike last year’s complete and total anti-climax, this years’ Stater Brothers 300 had an exciting finish and ESPN was prepared to bring it to us right. For the most part, they were up to the task. I would change two things, though. Kill the cutaway to Danica crossing over the finish line. That’s not the real story. Two, I’d argue that it wouldn’t be a bad idea to ditch the current method in which the unofficial results are shown at the line in favor of the old drop down method used through the end of 2008. Also, Logano’s car didn’t show up in ESPN’s unofficial results pickup at the end because he was spinning. He was credited with a fifth place finish. More on this in the Cup review.

The Nationwide race ran a little long, so post-race coverage was relatively thin. There were interviews with winner Kyle Busch, Greg Biffle and Joey Logano (who was angry with Biffle for a bump and run on the GWC). The unofficial results, adjusted to include Logano, ran in the scroll during the interviews. There was also some post-race analysis before ESPN left the air.

Fans seem burned out with Danica Patrick. TV ratings improved by just 0.1 from last season with her in Saturday’s Nationwide race.

I do think that ESPN needs to seriously reconsider how they cover Danica in these races. I think fans have reached the saturation point with her, and think that she should be covered commensurate with her performance. Or, at least a little closer to commensurate with performance. The ratings for Saturday’s race do not show a major improvement over this race last year (1.5 rating over last year’s 1.4). I’d argue the slight improvement was mainly because the race coverage started at 5:30 p.m. EST rather than 10 p.m. EST like last year, instead of any appreciable “Danica Factor.”


The Auto Club 500

Pre-race for the Auto Club 500 started out with the typical pre-race chatter and features. At Daytona, FOX teased a new feature with “Who is Pizzi?” I didn’t care at the time (and so didn’t a lot of people, and they acknowledged this on air). It turns out that Pizzi is a behind-the-scenes guy for Fox Sports that has his own internet-only interview show, “A Slice with Pizzi” that airs as part of’s Lunch with Benefits series. For the uninitiated, Lunch with Benefits is a series of one hour online-only shows that airs midday on on weekdays. It appears that FOX is going to have a series of short Pizzi interview segments in the pre-race show. Personally, after the first one that aired with Jeff Gordon on Sunday, I think they should shelve it permanently. It’s stupid as all heck. At least it’s not a Digger cartoon, but let’s face it. Pizzi is terrible as an interviewer, but perhaps it’s intentionally bad, like Martin Short’s character Jiminy Glick. I still don’t think it was a good idea for Pizzi to climb onto Jeff Gordon’s back for a piggyback ride like he was six, though.

There was a nice feature about Jamie McMurray and the highs and lows of stock car racing, which had a quick “get to know you” segment with Kevin “Bono” Manion, McMurray’s crew chief. Regular interviews were few and far between. When FOX’s pit reporters are put in the old quad pits setup and talk about certain drivers, those are the only drivers that will be interviewed during pre-race. News and notes were something like 45 minutes into the pre-race, which I don’t think is right.

As for the broadcast, there were some technical issues. Right after the brief Q&A with Manion, there was this strange zooming in and shifting of the camera in the Hollywood Hotel. No clue why this was the case. The scroll also had some issues for the first five laps of the race. When this would happen, FOX would remove the scroll from the screen and try to fix it from the compound. After Lap 5, there were no more problems there, but then the focus turned to some weird pixelation that occurred during the broadcast. A lot of the time, this stuff just happens. It’s not intentional and the hardworking men and women in the TV compound take great pains to make sure that these problems are fixed as soon as possible.

However, there were some things that FOX could do something about that they were deficient. FOX missed Denny Hamlin’s spin on Lap 201. At the time, they were showing a replay of some bumping from the restart. As a result, they could only show a replay of Hamlin’s spin (caused by a cut tire, I think). It made that portion of the broadcast look a little low rent, to be honest. And that is a shame. Alas, it’s still February. Early season teething issues are typical. If this was the Coca-Cola 600 in May and this happened, I might not be as conciliatory.

Post-race coverage was relatively brief since the race ended with barely ten minutes left in FOX’s timeslot. Instead of leaving at the end of the slot having very quickly interviewed the driver and that’s it, FOX stayed over the end of the slot in order to do five post-race interviews, show the unofficial point standings, and have some post-race discussion. In a sport that seems to often get kicked aside in favor of (insert stick and/or ball sport here) these days, it’s good to see that someone actually wants NASCAR to succeed.

That is all for this week. This weekend, the Sprint Cup and Nationwide Series teams are going to be in Las Vegas (heck, based on pictures posted on Twitter Monday, they’re already there). Coverage starts on Friday with Nationwide Series practice at 2 p.m. EST/11 a.m. PST. Cup practice follows at 3 p.m. EST/Noon PST, then a second Nationwide practice (Happy Hour) from 4:30 p.m. to 6p.m. EST. This will be followed by Cup qualifying, which is scheduled to air at 6:30 p.m. EST. All of these sessions will be broadcasted live on SPEED.

On Saturday, coverage starts with qualifying for the Nationwide Series at Noon EST/9 a.m. PST on SPEED. Best get a early draw there in order to get a good starting spot. That is followed up by two Sprint Cup practice sessions from 1:30 p.m. to 2:30 p.m. and 2:30 p.m. to 4 p.m.

Coverage of the Nationwide Series’ Sam’s Town 300 is scheduled to begin at 4 p.m. EST/1 p.m. PST on ESPN 2 with a half-hour edition of NASCAR Countdown. There is a college basketball game between Mississippi (Ole Miss) and Alabama as part of “Judgment Week” that is scheduled from 2 p.m. to 4 p.m. EST. If that game goes long, it could bounce pre-race over to ESPN Classic. Race coverage will start at 4:30 p.m, with the green flag tentatively scheduled to fall at 4:46 p.m.

Also on Saturday is the first of SPEED’s one week delayed broadcasts of the Australian V8 Supercars. If you don’t recall, SPEED inked a three year deal late last year that will see these races aired more or less during the actual V8 Supercar season, as opposed to over the winter, or not at all. Last weekend was their season opener from the Yas Marina Circuit in Abu Dhabi, United Arab Emirates. I saw some bits and pieces of the race online last weekend, so I won’t give anything away, but I will say that this race was held at night and was quite the sight to watch, despite the fact that the stands looked…empty. Coverage starts at 4pm EST on SPEED and runs for two hours. I’ll be DVR’ing it while critiquing the Nationwide race. I fear that the editing to fit it in a two hour slot will cut the 400 kilometer round (two races, I think) to heck and back, though.

On Sunday, coverage on FOX is scheduled to start at 2 p.m. EST/11 a.m. PST with a one hour pre-race show. Race coverage of the Shelby American (which apparently is back down to 400 miles instead of 427) starts at 3 p.m. EST with the green flag scheduled to fall around 3:16 p.m. EST. I will critique both of the NASCAR race telecasts and the V8 Supercar race, while also giving my thoughts on whatever may happen in the world of NASCAR TV.

If you have a gripe with me, or just want to say something about my critique, feel free to post in the comments below, or contact me through the email address provided on the website in my bio. Also, if you would like to follow me via Twitter, you can go to my Twitter page here. And if you would like to contact TNT, ESPN, or the SPEED Channel personally with an issue regarding their TV coverage of NASCAR, please click on the following links:


As always, if you choose to contact the networks by email, do so in a courteous manner. Network representatives are far more likely to respond to emails that ask questions politely rather than emails full of rants and vitriol.

Contact Phil Allaway

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Today on the Frontstretch:
Championship Caliber? What Does That Even Mean?
Mirror Driving: Winning Vs. Points, Needing a Boost, and The Lady’s Last Dance?
Nuts for Nationwide: The Curious Case of Elliott Sadler
Happiness Is…Arrogance, Less, Next, and the Outdoors
Frontstretch Foto Funnies: It’s Not Gonna Fit…


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Bad Wolf
02/23/2010 02:10 AM

I got a glimpse of Ms. Patrick storming away from her car and ignoring the press as she steamed to her hauler after the race. I thought it would take more than 2 races before we saw a foot stomping tantrum from her Royal Highness, but alas I was wrong. That should give the broadcasters the out they need to ignore her until she shows some actual on track talent.

I thought it was pretty lame they way they kept giving Danica updates as she was racing for 31st 3 laps down, and the fans will tire of this in a very short time indeed.

02/23/2010 07:16 AM

Last I checked, Danica beat 12 drivers including Cup Driver and Nationwide Series regular Kevin Harvick.

Not to mention she’s higher in the standings than Dale Jr. and David Reutimann. And only 18 markers back from the only other female that’s holding the banner this year. As the lone female driver of substance and with the brightest future she should recieve a large portion on the coverage.

All of you Nationwide Series fans argue that Nationwide Regulars (the future of the sport) don’t recieve enough coverage – well Danica is the future of female racing in Stock Cars/ Give her some love!

02/23/2010 08:12 AM

DansMon…..grow up!! ALL Danica is a sex symbol for Christ sake!! If she didn’t have looks or a hot body no one would pay any attention to her….All she has now is the young guys and you….Yep, I think you just might be a man, a young one at that!!

02/23/2010 08:52 AM

Danica and her sponsor are degrading to women. I don’t care how well she can drive, she’ll never receive my support.

02/23/2010 09:17 AM

If Danica truely wanted to be known for her racing accomplishments and not her looks she would not be doing the talk show circuit and would tell the race reporters that finishing in the back half of the field does not justify the amount of attention that she is receiving. In the IRL she usually finishes in 5th to 10th, but remember there is only around 20 drivers starting instead of 43.

02/23/2010 10:48 AM

You want to talk about degrading sponsors. How about the Subway commercials with the Indian’s dancing and wearing traditional Indian Clothes. Like that’s not an incenuation on EVERY Subway Franchise in America.

02/23/2010 11:04 AM


If you’re ever short for material, feel free to critic SportsCenter on Monday mornings. This week they pointed out how Jimmie Johnson exited the pits before the leader crossed the start/finish line, not a timing line.

I also learned that the complexion of the race changed when Juan Carlos Montoya’s engine blew up.

Michael in SoCal
02/23/2010 11:18 AM

How is Danica storming off any different than Kyle Busch or Steven Wallace doing the same? When they do it it’s okay because they’re angry, when Danica does it it’s because she’s apparently a no-talent woman. Can you say double standard?

02/23/2010 12:11 PM

DansMom, stick to being the mother of Dan, rather than trying to make a viable argument on the internet. “Last I checked, Danica beat 12 drivers including Cup Driver and Nationwide Series regular Kevin Harvick.” Wow, I hope you didn’t have to do a lot of research for that one. She beat 4 start and park teams, and 6 stiffs that don’t have near the checkbook that her team does. The only 2 viable teams that she beat were the 6 because he got caught up in Townley’s mess, and Harvick blew an engine. By the way, you made yourself look even worse by pointing out that she beat Harvick. I’m sure she would have beaten him had he not blown up, right? Oh yeah, and she’s ahead of Junior and Reutimann in the standings. They’ve only run one race!! I’m sure you weren’t aware of that, otherwise, there’s no way in heck any remotely logical human being would make that argument. Glad I could point that out for you.

Finally, Michael in SoCal, Kyle Busch and Steven Wallace can storm off because they expect to run in the top 5 and 10, respectively. Danica is storming off, when all she’s been saying is how she just needs seat time and to get used to this type of racing. She’s obviously not expecting to contend for the win, so why is she all pissed off now? Did she honestly expect to run in the top 15-20 in the Nationwide series? Somebody must not have told her that at Fontana, running lap times 4 seconds off the leader’s pace, will get you lapped a few times assuming there are long green flag runs, which are notorious at Fonana (I’m from SoCal too). Perhaps she got all excited after she finished 6th in the Arca demolition derby and thought that NASCAR Nationwide racing would be the same ball of wax. No double standard there, buddy.

02/23/2010 12:41 PM


Do you know why any time the stock photo of Harvick came up on the broadcast (pre-race and starting lineup), he was shown in a plain red suit with no logos? I thought that was strange, since every other driver photo I noticed had sponsor logos.

02/23/2010 02:14 PM

George – They’ve run two races. Daytona and California.

02/23/2010 02:32 PM

wcfan , if Danicas’ accomplishments in the IRL don’t mean as much because there are fewer drivers on the track ( a ridiculous viewpoint by the way ) , then John Forces’ accomplishments must mean nothing at all in your scheme of things . He only has one other driver on the track .
My favorite moment of the weekend was Chris Meyers comparing Jeff Gordon and Danica Patrick as the “ sweethearts “ of NASCAR .
Good grief , he doesn’t see Jeff as a manly man apparently .

02/23/2010 03:16 PM

And Phill , please get over the “ Danica gets all of the attention “ hysteria . You should be used to it . The fans have had Johnson , Gordon , Hendrick , and Dale Jr. rammed down their throats for years . Don’t blame her , blame the media . Even if its her putting out all of the hype ( and i don’t think it is ) the media could simply refuse to play along . This is certainly nothing new in the “ must fill every second of every day “ world of NASCAR hype . Shes a good driver , did a very good job at Daytona , so so job at Fontana . I’m one of the fans you think is sick of the coverage . I’m not . And if you for one moment think that any bump in the ticket sales or tv audience at Fontana WASN’T because of Danica , you’re not paying attention .

02/23/2010 03:51 PM

DansMom, I’m well aware that there have been two Nationwide races run so far this season, but thanks for pointing that out. What you clearly are not aware of, however, is that Junior and Reutimann have only run 1 each, Junior at Daytona and Reutimann at California. Be that as it may, it’s not out of the rhealm of possibility that Ms. Patrick would be ahead of both of them in the standings, although there are at present 3 drivers ahead of her in the standings that have only raced once, but I digress. Surely if Junior and Reutimann had raced in both events thus far, they would have more aggregate points than Danica would? I’ll go out on a limb and say that, even as bad as Junior is nowadays.

Don Mei
02/23/2010 05:26 PM

I hope no one minds if I intrude into the Danica chatter with a specific comment about the broadcast. To wit; the gentlemen in the booth really didnt seem to be paying much attention to what was happening in the latter part of Sundays race. After Scott Speed made his final gas stop on I believe 190 something, he was in a position to go to the end and was coming through the pack quickly on fresh tires. Jamie McMurray was also in good shape insofar as his fuel was concerned. I believe he was up to maybe 4th or 5th. Had the final caution not come out when it did, and I wont be cynical enough to suggest it wasnt necessary, Speed and McMurray would have been very close to the front after the leaders all made their green flag stops. No one in the booth seems to notice anyone coming through the field rapidly unless its Johnson, Gordon et al.

Phil Allaway
02/23/2010 05:43 PM

RamblinWreck, I’m not sure, to be honest. It almost looks like he showed up to the photo session without a firesuit, but with a red button down shirt.

I did not notice that before, but it does look a little weird. I’ll keep an eye out for that this weekend.

VABlueGrass, you need to be a little more specific. Do you mean the Sportscenter repeats from overnight, the live ones between 9am-3pm, or both?

Don Mei, I do agree with you here. I think that the booth guys were actually caught up with the whole “Will it rain or not” thing. Admittedly, that was a pressing issue (even though it never rained enough to red flag the event). I do wonder how this race would have finished without the caution for Brad Keselowski’s spin. Johnson wouldn’t have won, that’s for sure.

02/24/2010 07:38 PM

Wasn’t Mike Helton in the Statler Brothers?