The Frontstretch: 'Duck Dynasty' and NASCAR Collide at Texas Motor Speedway by Summer Bedgood -- Thursday February 6, 2014

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'Duck Dynasty' and NASCAR Collide at Texas Motor Speedway

Summer Bedgood · Thursday February 6, 2014

 

Texas Motor Speedway is either a glutton for punishment or they really know their base. Perhaps it’s both.

On Thursday, the racetrack announced that they have signed a three-year sponsorship agreement with Duck Commander, meaning that the name of the race will now be the Duck Commander 500. Now if that name sounds familiar to you, it’s because the company is featured in the A&E wildly popular reality television series “Duck Dynasty”. Duck Commander is owned by the Robertson family, who are the stars of the reality show, and are beloved for their heavily-bearded and redneck influenced antics on the show.

At least by some they are. This move wouldn’t be controversial if it weren’t for the Robertson family having been in the news recently because of some rather candid comments involving race and gay marriage from the family’s patriarch Phil Robertson. Ratings have been down for “Duck Dynasty” since the new season began and those comments are cited as one of the reasons.

This isn’t the first time Texas Motor Speedway’s sponsor choices have raised some eyebrows. Last season, TMS made national news once again because of the title of their spring race: the NRA 500. Viewed as insensitive by gun control advocates because of some recent mass shootings, NASCAR even decided to review their sponsorship policies because of the public relations nightmare it created.

Whether or not the move to bring Duck Commander on board is a good one or not is up for debate, but you can’t deny that TMS is brilliant at generating quite a buzz around their racetrack each year. Let’s just hope that duck calls don’t become the new vuvuzelas of NASCAR.

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Jerry
02/07/2014 06:56 AM
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I’ve often wondered about corporate sponsorship. Does the Duck Call company really expect to make money on this sponsorship or is it money that needs to be spent by the corporation for tax purposes? Are we as tax payers subsidizing corporate folly? I am most disturbed by non-profit charities that sponsor teams. I would never donate to a charity that pays 10 million a year to go racing.

john
02/07/2014 11:38 AM
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I could not possibly care less about this.

Carl D.
02/07/2014 11:47 AM
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Kudos to TMS for not playing the Political Correctness game. If people concentrated on real issues and not who offended who when a microphone was stuck in someone’s face, then we might make some actual progress on solving our real problems. Personally I’ve been offended by lots of things people in the news have said, but I’m a thick-skinned guy who’s been around long enough to know the world ain’t your personal therapist.

RickP
02/07/2014 08:58 PM
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There is no controversy other than what the media dweebs want to trump up as “reporting”. To the non-PC crowd neither the NRA500 nor this is an issue.

DoninAjax
02/07/2014 09:52 PM
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When does Brian arrange a race sponsored by Honey Boo Boo?

Mickey
02/09/2014 09:03 AM
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Other ideas: The Obamacare 500; The Stand Your Ground 350 brought to you by George Zimmerman; The Roe v. Wade 125 Duels; The 400 Mile 500

Bill B
02/11/2014 10:08 AM
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I love seeing anything that makes the PC crowd uncomfortable.
It seems we are supposed to be tolerant, inclusive and open to diversity except for those people who aren’t PC. Shouldn’t those who preach tolerance have to tolerate those who are intolerant?