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LoanMart Joins the Madera Speedway Team as the Premier Marketing Partner for 2013

Thursday January 17, 2013


Management at the Madera Speedway is proud to announce LoanMart as a sponsor of the Madera Speedway for the 2013 season. This week an agreement was completed and LoanMart became the premier marketing partner of the Madera Speedway for 2013.

Fans will see the LoanMart logo in victory lane, on billboards at each end of the track, on the pace car, safety trucks, at the ticket booth, in the grandstands and all over the LoanMart Late Model Series. Fans will also see the LoanMart logo right beside the Madera Speedway logo where ever it shows up in 2013.

Loan Mart will become the title sponsor for year number two of the popular Open Late Model Series at the Madera Speedway. It will be called the LoanMart Open Late Models Series and is growing from six races to an eight race, once a month schedule. The bonus money will increase for this series thanks to LoanMart, Hoosier Racing Tires, and a soon to be announced Adult Beverage Company.

“We are excited, and pleased to have found a partner in LoanMart, a very professional growing company that wants to expand their brand in our region. We are a growing race track operation with a big megaphone in this territory, so this has potential to be a very strong, long term relationship. In fact, we are so excited about this deal that every time you see or hear Madera Speedway, LoanMart is going to be right beside it” Kenny Shepherd.

LoanMart Marketing Director Colby Estes adds, “We’re excited to be a premier marketing partner with Madera Speedway, not only does this give us a presence in the Central Valley’s racing community but expands our companies branding efforts in California.”

The first race event of the 2013 schedule is March 16th and the Madera Speedway wastes no time reeving up the big engines as it is the Spears Southwest Tour 151 presented by Fifty One Fifty Energy Drink. March 23rd features round one of the six race series that puts the Super Modifieds head to head with the Winged Sprints, then March 30th is race one of eight in the LoanMart Open Late Model Series. Three red hot weekends of racing will kick off the 2013 LoanMart Madera Speedway schedule.

The complete 2013 schedule is set to be released Friday the 17th.

For more information about LoanMart go to www.loanmart.com.

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This report was provided by an outside PR source and posted by Mike Neff.


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