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Georgia Boot Now Title Sponsor of the Super Bowl Of Racing

Wednesday January 8, 2014


WAYCROSS, GA (January 7, 2014) – Officials of the Lucas Oil Late Model Dirt Series are excited to announce that Georgia Boot has signed on as the title sponsor of the 2014 season opening weekend at Golden Isles Speedway on February 6th, 7th and 8th in Brunswick, GA. The Georgia Boot “Super Bowl of Racing”, sanctioned by the LOLMDS, will consist of three full nights of racing at GIS and an open practice night on Wednesday, Feburary 5th. Both Friday night and Saturday night’s events will be the first “points” events of the 2014 season for the LOLMDS. Friday and Saturday’s events will also be filmed by the Lucas Oil Production Studios for broadcast on the MAVTV Network in 2014.

The Georgia Boot “Super Bowl of Racing” will also include a fan appreciation contest for fans that attend the kick off weekend in Georgia. Fans will be able to register at the Georgia Boot display booth at the track – for a chance to win cash and gift packages from Georgia Boot and Lucas Oil. On Saturday, Feb 8th twenty-four (24) names will be drawn from the entry box at the Georgia Boot booth, matching a fan with each driver that starts the feature event on Saturday night. The fan matched with the winning driver of the feature event will win a cool $515 in cash, a pair of Georgia Boots and a gift package from Lucas Oil. Fans matched with second and third place drivers in the feature event will also win a gift package from Georgia Boot and Lucas Oil.

Georgia Boot’s expanded partnership with the LOLMDS will allow the company to use the series as a platform to continue to increase their brand awareness as “America’s Hardest Working Boot” to fans all across the country. Georgia Boot has also signed on as the presenting sponsor of the Crew Chief of the Year Award for the upcoming season. The hard working and dedicated crew chiefs within the series will compete for cash and prizes at the year end awards banquet, compliments of Georgia Boot.

Seann Anderson, Georgia Boot Racing Manager stated, “In addition to being a proud marketing partner of Clint Bowyer Racing’s #15 Team, Georgia Boot is excited to increase our involvement with the LOLMDS in 2014 and be a part of the opening weekend at GIS in Georgia. We are also thrilled to be the presenting sponsor of the 2014 Crew Chief of the Year Award. We believe this award provides a wonderful opportunity to pay tribute to the hard working men and women who, along with their crews, work tirelessly each week to help their team be successful. To say this is going to be an exciting year for Georgia Boot and the Lucas Oil Late Model Dirt Series would be an understatement!”

Georgia Boot representatives will be on hand at the Georgia Boot “Super Bowl of Racing” at GIS, with a booth in the vendor midway for fans to try on the latest Georgia Boots and footwear. To learn more about Georgia Boot and their great footwear visit their official website at www.georgiaboot.com. Visit Georgia Boot on the social media pages also at www.facebook.com/georgiaboot and on twitter at https://twitter.com/GeorgiaBoot.

Golden Isles Speedway, located just west of Brunswick, GA in Waynesville, GA, is preparing for a big weekend of events on Feb 6-8th when the stars and cars of the LOLMDS roar into the state of Georgia. Many new upgrades and improvements are being made to the facility in preparation for the Georgia Boot Super Bowl of Racing weekend. Golden Isles Speedway now accepts credit cards and is selling reserved seating, general admission tickets and taking reservations for RV spots, and trackside parking. Be sure and kick off the 2014 season with Georgia Boots at Golden Isles Speedway!

For tickets and more information about the Georgia Boot Super Bowl of Racing, visit the track website at www.goldenislesspeedway.com or call the track office at 912-778-3767.

For the latest breaking news about the Lucas Oil Late Model Dirt Series including the 2014 tour schedule, TV schedule, drivers, sponsors and all the information about the series visit the official website at: www.lucasdirt.com.

“Georgia Boot Super Bowl of Racing” Sanctioned by Lucas Oil Late Model Dirt Series

Wednesday, February 5th- Open Practice
Thursday, February 6th – 25-Lap $5,000 to win
Friday, February 7th – 50-Lap $10,000 to win (TV Race and points event) Saturday, February 8th – 50-Lap $10,000 to win (TV Race and points event)

Tire Rule

Left Rear/Fronts – Hoosier 1110, LM10, Rib 1300, Rib 1350
Right Rear – Hoosier 1110, LM10, 01, 03, 06, LM40

  • Must use the same set of 4 tires for both time trials and heat race in order to maintain original starting spot in assigned heat race
  • For the B-Mains, competitors must use three of the four tires that the competitor used for qualifing and his heat race, and will only be allowed one new tire for the B-Main.
  • For the feature, competitors may use all new tires.

Event Purses

Thursday – $5,000 to win- 1. $5,000, 2. $3,000, 3. $2,000, 4. $1,500, 5. $1,000, 6. $800, 7. $750, 8. $700, 9. $650, 10. $600, 11. $550, 12. $500, 13. $500, 14. $500, 15. $500, 16. $500, 17. $500, 18. $500, 19. $500, 20. $500, 21. $500, 22. $500, 23. $500, 24. $500

Friday and Saturday – $10,000 to win- 1. $10000, 2. $5500, 3. $3500, 4. $2750, 5. $2250, 6. $1800, 7. $1500, 8. $1300, 9. $1200, 10. $1100, 11. $1075, 12. $1050, 13. $1025, 14. $1000, 15. $950, 16. $925, 17. $900, 18. $875, 19. $850, 20. $825, 21. $800, 22. $800, 23. $800, 24. $800.

About Georgia Boot:

For almost 75 years Georgia Boots has been a leader in the work footwear market. Based in Nelsonville, Ohio, the company manufactures and markets quality work and outdoor footwear. Georgia Boot revolutionized the work boot industry in 1992, with the introduction of its Comfort Core® Insole Technology and continually strives to bring new, innovative technology to the industry.

Aside from work footwear, the company also markets an exceptional line of hunting, fishing and outdoor footwear under the Georgia Sport & Trail brand name. This footwear line consists of technologically advanced boots that incorporate features including Comfort Core® Insole Technology, Gore-Tex® linings and Thinsulate insulation.

The Farm & Ranch collection of footwear are designed to hold up under the toughest of environments by using specific elements such as: SPR® leather, Carbo-Tec construction and Comfort Core® Insole Technology. Built tough, but priced easy, Georgia’s Farm & Ranch is as durable as the day is long.

Georgia Boot’s core line of safety footwear is laboratory tested to meet the highest safety standards set by OHSA. Every new material or component is thoroughly researched and tested before it’s incorporated into the footwear – making Georgia Boot the best choice wherever people work with heavy equipment, machinery and containers. For more information about Georgia Boot visit www.georgiaboot.com.

About Lucas Oil Late Model Dirt Series:

Founded in 2005, the Lucas Oil Late Model Dirt Series is the nations’ premier dirt late model sanctioning organization. In 2014 the LOLMDS will sanctions 47 events in 19 states. The series is owned by the parent company Lucas Oil Products Inc. and receives national exposure through a TV package filmed, produced and edited by Lucas Oil Production Studios. For more information about the Lucas Oil Late Model Dirt Series visit the official website at www.Lucasdirt.com.

About MAVTV American Real Network:

MAVTV was founded in 2002 by four former Showtime Networks executives and was originally geared towards a male dominated audience. In 2011, Lucas Oil Products, an automotive lubricant manufacturer with a history in television production, purchased MAVTV. Lucas Oil was eager to employ the same growth strategies to transform MAVTV into a premier cable network that it employed to grow the lubricants business. MAVTV aims to become a broader scoped network, geared towards the modern American family. Lucas Oil is investing in programming, an updated on-air look, and increased production quality, all to add more value to the viewer experience. MAVTV is an acronym that stands for Movies, Action and Variety. MAVTV brings you plenty of never-before-seen high definition exclusives, including Comedy, Movies, Action Sports, Adventure and More, all in fantastic HD detail. MAVTV is no ordinary television network. It’s a 24/7, high-definition entertainment extravaganza, featuring everything from blockbuster films, high octane motorsports, MMA fighting, gaming, gut busting comedy, original reality shows and scripted dramas. Learn more about MAVTV American Real go to www.mavtv.com.

About Lucas Oil Products:

Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes, problem-solving additives, and car-care products. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil has established itself as a worldwide leader in the lubrication industry. Motorsports has always been part of the Lucas Oil culture and the cornerstone of the company’s marketing strategy. Such passion for motorsports has inspired Lucas Oil to sponsor many race teams, events and series at all levels, including, NHRA, IRL, ASCS, NASCAR, IHRA and many more. Lucas Oil has also taken ownership and operational control of a number of high profile racing properties, such as: Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, Lucas Oil Modified Series, Lucas Oil Speedway in Wheatland, MO. and the Lucas Oil I-10 Speedway in Blythe, CA.

In 2007 Lucas Oil founded its own production house, Lucas Oil Production Studios, dedicated to producing high action motorsports television. Currently Lucas Oil Production Studios produces over 300 hours of original programming for networks such as CBS, CBS Sports, NBC Sports, SPEED, and MAVTV. More information about Lucas Oil Products, Inc. visit the company website at www.lucasoil.com.

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This report was provided by an outside PR source and posted by Mike Neff.


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