The Frontstretch: What's The Call? Should We Care About Dale Jr. Driving The No. 88? by Mike Neff and Amy Henderson -- Wednesday September 19, 2007

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What's The Call? Should We Care About Dale Jr. Driving The No. 88?

Mike Neff and Amy Henderson · Wednesday September 19, 2007

 

Editor’s Note : The following is a special edition of Frontstretch’s What’s the Call? Occasionally throughout the season, two of your favorite Frontstretch writers will duke it out in a debate concerning one of NASCAR’s biggest stories. Don’t let us be the only ones to speak our minds, though…be sure to read both sides and let us know what you think about the situation in the comment section below!

Today’s Question : Should We Care That Dale Earnhardt, Jr. Gets The No. 88 for 2008?

Dale Jr. In The No. 88? Junior Nation Cares – And The Rest Of NASCAR Should, As Well
by Mike Neff

Car numbers have always been associated with teams, not drivers; anyone who switches rides through the years has been forced to take what their owners were assigned by NASCAR. But nothing can change the way certain numbers become attached to superstars of the sport, simply because of their long-standing relationships with successful teams. When a change is made, it is often a shock that takes months, if not years, to get used to.

Let the transition begin for Dale Jr.

On the heels of the announcement Junior will drive the No. 88 car, you couldn’t help but be satisfied at the way in which the sport’s most popular driver will retain at least a reasonable connection with the number he used to run. Naturally, the furor over not being able to bring the number eight to Hendrick Motorsports was to be expected. However, the number chosen to replace that for Junior represents more than just his identity; it’s family tradition.

Ralph Earnhardt, Junior's grandfather, became a legend on the Carolina short tracks while carrying the No. 8 on his car. Despite never using that number in Grand National Series competition, the No. 8 is still the only one most race fans associate with the eldest Earnhardt. To honor his father’s memory, when Dale Earnhardt, Sr. began racing Busch Series cars under the Dale Earnhardt, Inc. banner, he chose to race the number eight to honor the memory of a man who died far too soon, before two of the Intimidator’s three children were even born. While Senior’s time behind the wheel of that Busch car was fairly limited, the family legacy surrounding the Earnhardt name was already firmly established by the time Junior got behind the wheel of the No. 8 car in the late 1990’s.

Certainly, there’s no denying the No. 88 had a little history of its own with Robert Yates Racing; the lone championship Dale Jarrett won with that number stands as the organization’s greatest achievement to this day. But in the end, the value of the number for Yates was far outweighed by the pure desire for the Earnhardt tradition to continue on. By securing the the No. 88 for Junior in 2008 and beyond, Hendrick was able to make a crucial link from Earnhardt’s past to the organization’s present, making the future that much more special.

There’s no question a power play was made in order for this move to unfold. Dale Jr. has been a star since the drop of the green flag in his first NASCAR race, and coupling the Earnhardt name with his on-track success, his popularity has only increased over the years. But what’s the harm in using that influence to ask for something you want? While the casual fan of the sport might not appreciate the issue – passing it off as a trivial detail for a driver attempting to get what he almost couldn’t have – the ones who are loyal to the Earnhardts and their family legacy will surely know the historical significance of the number. The No. 88 still gives Junior a link to his grandfather, who drove that very number in a race at Martinsville along with seven other Grand National races behind the wheel of the No. 188. It also gives his legion of fans something to hold onto – everyone hears about the tattoos and how they'll have to be changed, but all joking aside, there are a lot of changes these fans are going through.

With the announcement public, those changes can now begin; and what a relaxing transition it will be. In the end, Junior will still be driving a car with an 8 on the side of it, even if it is a pair of 8s…and that means something to enough people for all of us to care.

It’s Just a Number. They ALL Have Numbers on Them.
by Amy Henderson

The question of Dale Jr.'s number and sponsor has taken on a life of its own, ever since Junior's announcement in June that he would drive for Hendrick Motorsports. Well, such speculation was finally put to rest on Wednesday when the announcement was made that Junior will drive the No. 88 next year, sponsored by Mountain Dew, Amp, and the National Guard.

Of course, there are plenty of reasons for Dale Earnhardt, Jr. to put time and effort into getting just the right number on his car. Junior has always respected both his family history and the history of the sport, and he wanted to carry a number that represented more than just a trademark on a T-shirt. He wanted a number that really meant something.

But it meant too much to other people, as well.

All summer, it was the hot topic in the garage and in the stands. ALL summer. And frankly, it wasn't all that important. The sponsors, especially Amp, are a good enough fit (although it would seem that Casey Mears more closely fit the National Guard ideal) and the number is one that has a history in the Earnhardt family. How nice. Let's move on, already.

Too much other racing information got buried under a completely meaningless story all summer long. Tony Stewart got hot in July and August and won another Brickyard 400. That's nice, but what was Junior's number going to be? Brian Vickers and John Andretti had their qualifying times disallowed at the New Hampshire races in July and September, sent home after violations were found on their CoT's after qualifying. Neat-o. Who is Junior's sponsor going to be? Current DEI teammate Martin Truex, Jr. hit his stride in June, winning a race and lighting up the track en route to his first ever Chase. Really? I heard Junior's going to drive number 6.7! While Truex soared, Junior missed the Chase for the second time in three years. WHAT!? NO &%#*!$@ WAY?! But…do you think he'll get number 452?

Sadly, all it took was for Teresa Earnhardt to retain her rights to the No. 8 for every race fan to hear nothing but numbers in their heads all summer long. It even got to the point where Junior himself had to ask his fans to stop calling his stepmother horrible things because she didn't want to part with the number. At the time, more petitions were circulated to "Free the No. 8" than for most political issues. And compared to the future of our country, our children, and our environment, frankly, Junior's car number should be the least of anyone's worries.

And to be honest, the simple fact people were concerned about it at all should be enough to raise some eyebrows in the first place. It wasn't as if people would suddenly stop buying T-shirts and hats because they didn't like the number on them. It wasn't as if the sponsor wasn't going to pony up millions for the opportunity to grace Junior's hood every week. It certainly wasn't as if Junior was going to morph into someone else.

Well, now it's over. Finally. Contrary to popular belief, the world didn't stop on its axis at the moment of the announcement. Knowing Junior's number and sponsor didn't solve global warming or find a cure for the common cold. Just like every other sponsor and number unveiling…it happened. Enough No. 88 Amp/National Guard T-shirts were sold to clothe a small county; that’s about it. To Junior, it's probably a relief for the ordeal to be over, as well as a good feeling to know there's some family history in his number. For the rest of us, we can finally push the speculation aside, and fans can buy their new T-shirts. There is a number on the side of his car, now…and it's 88.

Can we please move on? There are nine races left, and someone is going to win a championship. That person also has a number on his car. Wow.

By the way, did anyone notice that Clint Bowyer won his first race this week?

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©2000 - 2008 Mike Neff and Amy Henderson and Frontstetch.com. Thanks for visiting the Frontstretch!

Disco Stu
09/20/2007 12:25 AM
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I’ll never understand the hype surrounding JR, he is a good race car driver, but has never done anything to garner the praise heaped on him by many. I guess marketing and a famous name account for more than results…I mean this is same sport that a bottom of the pack driver like Michael Waltrip is shoved in your face every five minutes though he is comfortably watching the race @ home.

Magic Mike
09/20/2007 03:30 AM
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I was surprised at your last paragraph, “By the way, did anyone notice that Clint Bowyer won his first race this week? Oh, wait…you’re reading about Dale Jr. driving the No. 88. Probably not.”
Yeah, I know Bowyer won and was very happy for him. However, here you are poking fun at your readers for reading about Jr, and you are the one who wrote the article about Jr and not Bowyer.
Don’t bite the hand. . .

M. B. Voelker
09/20/2007 05:36 AM
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I’m with Amy — the number is immaterial.

The only legitimate reason for Dale Jr. not to drive the 5 is that Kelloggs and Carquest have their brands tied to that number and didn’t want to switch.

The Dale Jr. hype has always been excessive but this year it has reached new lows — culminating in ESPN’s “Jr at Richmond Show” a couple weeks ago.

Now that this number business is settled can we calm down and give the 13th-place driver the amount of attention a 13th-place performance deserves?

J. Furjanic
09/20/2007 05:54 AM
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If JR’s name was ‘Charlie Jones’, would he be where he is now? I doubt it. To be honest between the Chase format, the NASCAR Touring Car (aka COT), the ‘All JR All the Time’ coverage, and the pre race coverage, pre prerace coverage, prerace concerts, variable starting times, and the 1.5 mile cookie cutter tracks, I’m glad it’s football season, and trust me I’ve always chosen NASCAR over the NFL before!

Mike
09/20/2007 07:13 AM
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This entire Jr. affair reminds me of the quote about Paris Hilton “ she is famous for being famous” . The wild over- hype by underperforming journalists has made a, so far at least, mediocre driver into a superstar. Where is the beef ? No championships. Not very many race wins . Not even close to his fathers’driving talent. The majority of his wins can be attributed to the superiority of the DEI restictor plate cars. Please, can we move on to important race news now ?

Ed
09/20/2007 07:23 AM
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I’m with the rest. This has been ridiculous from the beginning. Who cares what # he drives? Who cares who his sponsor is? I think it is mostly the fact that there are too many writers and they don’t have enough to write about. Let’s face it, there are only 40 or so drivers to write about and most of them aren’t news makers. Racing simply doesn’t make that much news, so stuff has to be manufactured to keep these people employed and occupied.

William T.
09/20/2007 07:28 AM
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And I thought all this time I was the only one that thought Jr. sucked.

Dale Earnhardt Jr. is a back of the pack Sunday driver just like Kyle Petty……who also got recognition for his name and not his talent, might I add!

Matt T. -- FS Staff
09/20/2007 07:45 AM
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On the topic of ‘underperforming journalists’ and ‘writers that don’t have enough to write about’ let me say a few words:

We know.

I poked fun at the very subjuect in Fanning the Flames today and, believe me, Amy and Mike are well aware of it, too.

Like it or not, the truth of the matter is that this was the biggest driver/sponsor/number announcement in years and deserved coverage and/or commentary from media outlets during a mid-week lull in the on-track action.

In short: Yes, the story has reached the over-saturation point, but be patient; now that the press conference has been held the coverage will die down a bit.

Marilyn
09/20/2007 08:26 AM
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I don’t know what all the complaining is about!!!! If you don’t like Jr. then don’t watch the happenings going on in his career. Least of all don’t make a big deal over him being toooo popular. Some of us will stay with him not matter what, just like we did Dale Sr. Sounds like you were having a bad day. Hope today will be better, mine is, Jr. is still driving a car with 8 on the side.

Managing Editor
09/20/2007 08:36 AM
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In response to Magic Mike…the last line was an editing error NOT from Amy that has been removed. She never had the last line in her original…

Hey, even us editors can make mistakes! Thanks for reading FS.

Marty C
09/20/2007 08:53 AM
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Thank God it’s over!!

Margo L
09/20/2007 09:10 AM
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I’m betting that his statistics don’t improve one bit over the coming years. He had a great car and team at DEI and didn’t get the job done. I don’t see the Hendrick move as changing his ability to win races.

Ginger
09/20/2007 09:12 AM
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Amy, please let me explain something you should already know. Nascar is dependent upon its’ fans. Without us there will be no Nascar. Jr has more fans than any other driver; ergo, he gets more publicity. You should know that from the number of hits you get on articles about him versus the number you get on other drivers. Now to us Jr fans, the number is important. If it is not important to you, just don’t write about it. People who do care will write about it, and we will hit their websites.

Jr sells the most seats at the track, the most merchandise which helps all of Nascar, and promotes the sport the way no other driver does. Take Jr from the equation, and Nascar becomes a poorer sport in many ways. In other words, never underestimate the power and influence of Dale Earnhardt, Jr or his millions of fans.

HankZ
09/20/2007 09:58 AM
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I’m with Marty C on this one.
Unfortunately, I don’t think its completely over. Not only have we had several “Earnhardt 500’s” this year, but all of 2008 is already culminating into an “88” soap opera. More attention (and cameras) will be on that car than all the others combined. All IMHfreakinO, of course.

jo s.
09/20/2007 11:52 AM
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i agree with marilyn & ginger!all you jr. haters,are green ,all over, because your driver will never , become as popular as jr. if they would win 8 championships!! if you can“t say something good about a driver, keep your mouth shut!! go #88!

James Feeney
09/20/2007 11:52 AM
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Just want to point out to mike that the Intimidator had 4 children, not 3 like the comment in the article.

Kerry, Kelly, Dale Jr, and Taylor.

J. Furjanic
09/20/2007 12:05 PM
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Note to Marilyn:
I don’t want to follow Jr’s career, but if I try to watch or read ANYTHING about NA$CAR, I’m deluged with JR (all JR all the time). He made more news for missing the chase than Kurt Bush did for having a strong run to make it.

pete
09/20/2007 12:13 PM
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Has Jr. “jumped the shark?” Only time will tell if he’s his daddy’s son or Kyle Petty Jr.

Connie
09/20/2007 12:21 PM
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Why on earth do you people that like to bash Jr and whine about him even go into articles that are going to be about him?? To whine and cry that he does not deserve to be sooo popular and is a rear of the pack driver? Jr is in the top 10 of CURRENT FULL TIME DRIVERS in total wins. He is 13th in points (where is Petty?) If his engines hold up and he doesn’t wreck or get wrecked you will see in towards the front every week. He has more wins than at least 2 of our past champions Kenseth and Kurt Busch. Get over the fact Jr IS the most popular driver and YOURS IS NOT!!! Even though yours may or may not have championships he still can’t reach Jr. in fan support. Fans are who buys the tickets to the races and Jr brings them in. And in case you didn’t notice that last weeks race Jr was rarely shown. That whole race was about the chase drivers and that is what we have to look forward to each week till the end. If that is the case and they are not going to show other drivers they might as well run to races each week. The first race for non chasers ran back to back with a chase race cutting the total laps for the races in half for each.

I also am looking forward to buying all new gear. I don’t drink beer. Now I don’t have to look like a alcoholic walking around. Now parents can allow their children to wear Jr. clothes. The selection was slim for non Bud stuff.

I would bet my last dollar that if your driver was changing teams , sponsors and car number you would be eager to know what is what. So take a hard look in the mirror and see a very jealous person who needs get over the fact that no matter who is winning the races/championships Jr is the most popular driver. Get over it and find something to be glad about instead of all this whinning and crying.

Connie
09/20/2007 12:28 PM
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Oh by the way – What a class act the Yates are for
letting the 88 go and the reason for it. They just gained a few fans.

Susan Lolley
09/20/2007 12:48 PM
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The only thing that is evident to me during this is how much dislike there is for Jr. He did not choose his father — he was born an Earnhardt. He also has won several races at the cup level and seen what few people have ever had to witness — his father being killed while he raced. These are significant facts. He certainly didn’t request that his father’s fan base move to his — most did transfer their loyalties out of mourning and loss. They wanted Dale Jr. to win, and he has. His struggles within the DEI organization he didn’t ask for — and he didn’t create. I haven’t checked the list of drivers that have lost their fathers on the racetrack beside them to see where they have been ending up in races — but I don’t think it’s fair to say that Jr has been a back-of-the-pack driver. Kyle Petty has been driving in or near the back — and I really believe it is out of absolute grief, not lack of talent. Jr. did finish 13th, not near the back of the points list. And I believe that his difficult decisions (made with tons of class and maturity) to move to another team and get on with it will prove to be a positive thing for him. It is what it is. And unfortunately, for many people — it is news. His name is huge. His legacy is huge. His news is news. Like it or hate it — it is what it is. And the number on a race car is an identification that does matter — to most race car drivers and to most fans. It is news when drivers that have never had another number in their careers — change. It is what it is. News. The “news” of it is prompted by the demand. And the demand for this news was huge. Why do people talk about it? It’s important to them. It is what it is. News.

IDJRFAN
09/20/2007 01:38 PM
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Sadly, I believe that Jr. has just stepped out from his dads shadow and into Gordons. Not all Dale fans are following Jr. off the cliff. It took Jr awhile to realize his power with the fans and media, but he’s been using it very well lately. Glad Teresa didn’t bow down to the pressure he let the fans and media put on her before he played Knight in Shining Armor and came to her rescue.

Sophie
09/20/2007 01:49 PM
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I wasn’t aware of the whole story with #8, but that definitely makes me wish that Jr. had been allowed to take the number with him. That being said, it is such a shame that his story has been the focus of just about every NASCAR article for the past few months. I’m definitely ready to get back to the races…

Julia
09/20/2007 01:54 PM
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I could not agree more Amy!! I am sick of Jr fans acting like Jr is the only driver on the track!!! I have seen Jr fans everywhere, saying that Jr deserves special treatment over the other drivers, only because he is Jr. Why?? What makes Jr so much better than the other 43 drivers? Why should he be the only driver to get special treatment?! Maybe he does have more fans, but so what! Why does that make him better than the others?! Oh and the fact that he’s Sr’s son is not the answer! ALL the drivers are sons!! So why does Jr deserve to be treated better than the other 43? That is a question I would LOVE to get an answer for! I bet I never will.

Chris2
09/20/2007 03:13 PM
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Its interesting to read some of the replies. I have been tired of the overcoverage of Jr., heck I think he’s a good driver and all that but its just over the top..one only has to look at the race before the chase to see how foolish the coverage could get in relation to Jr.. Its interesting to see some replies that speak about bashing Jr., it would be nice if those posters actually read the other replies to see that most are not bashing him but are pretty much saying we are tired of the oversaturation of Jr., (just as alot of us were of Gordon for awhile there). There are 43 guys racing out there and it would be nice to hear about them as well..sure, not everyone is a #45 fan, or a #7 fan and so forth but I’m reasonably sure that_someone is out there. I’m sure that Jr. fans would see it differently if they only heard about Kurt Bush, or David Stremme..(not that there is anything worng with those guys..just using them as an example).

Judy
09/20/2007 04:24 PM
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Pretty simple solution bashers..if it has Jr in the title stay the heck away.

SB8
09/20/2007 05:11 PM
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Kelly secured the 88 for Jr. Simple solution if you feel deluged with the Jr news do not read it, change the channel what ever, that is what this fan does when she is annoyed with the fickle media. Magic Mike has a point re: Don’t Bite the hand that feeds you. Opinions are one thing excessive whining is another
Some may just be green with envy.

Chris2
09/20/2007 06:58 PM
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SB8, I don’t think your seeing “excessive whining” happening..unless that is what you want to see. Nor do I think that most are green with envy, (Is this to be the new line to get burned out so quickly?). I think what you are seeing is a good number of fans that realize that NASCAR is a sport of many, not one individual..or even a few. While it is a simple solution to change the channel or not to read articles/websites it really works against what is said to be a fan driven sport unless we using your logic whereas everyone would have to be a Jr. fan. I like Dale, he has quite a bit of talent, says pretty much what is on his mind which is refreshing from most drivers that walk the NASCAR line. That being said I also appreciate the other 42 drivers out there as well as the teams that don’t make the show as I’m a fan of racing more than I am of putting one driver up on a pedestal. It would be nice to hear what else is going on with the teams verses what one individual is doing in the sport..(unless of course your a fan of that one paticular individual I suppose..)

Marc
09/20/2007 07:55 PM
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Wait a minute people. You don’t see the monster created by the press? The press makes Jr. a larger persona than his real life really is. Jr is a race car driver, flat and simple. Being a race car driver, he has a fan base. His is particularly large, because 1) His last name is Earnhardt, 2) He has earned a part of his popularity, 3) he is associated with the party animal pack by Budweiser (that one is nearly over).
But the machine feeding the beast is the press. Jr. doesn’t operate the TV cameras, he doesn’t direct the race coverage, etc. To all those that are distractors of Jr, he has been relatively successful, and has amassed his fair share of wins, top 5’s and 10’s, and handles all the press well. Get over it.

Chris2
09/20/2007 08:34 PM
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Marc, No doubt there is the press machine driving the train here..my point is that in reading some of the posts here that its an all or nothing approach to Jr. in that you either love him or your a “hater”. This is the same way it was put for years with Gordon. You either were his biggest fan or a hater as its put. But its really not like that at all. The thing is that like Gordon, Jr. is a pretty capible driver with some good stats to back that up. It just is too much though when every move he makes is considered “the news”..Amy raises good points of what was barely covered over the season in favor of what Jr’s number will be. At the end of it all I hope Dale does well over at Hendrick’s and I’m sure that he will..Johnson, Gordon, & Jr will be quite the team. I just don’t need to hear what he had for breakfast thank you very much…

Ashley
09/20/2007 08:46 PM
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I’m a Dale Junior fan and I was tired of the constant coverage.

I simply wish that people would stop categorizing all Dale Junior fans as people who ‘loved his dad’ or ‘think he’s sexy’ or ‘drink Budweiser til we fall over’ because it just not true.

He has done a good job since coming in to Cup—an exceptional job for someone under the ridiculous pressure of his fans, media, and ‘haters’ who take every opportunity to knock him down.

Chris2
09/20/2007 08:52 PM
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Ashley, well said…I agree with everyone of your points.

SB8
09/20/2007 10:59 PM
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Chris2 has a lot to say! Anyway we all speak for ourselves and are entitled to our opinions! I have been using that green with envy saying long before Jr went green lol Who said anything about putting a driver on a pedestal chuckle not this Nascar fan were all human thats what makes the sport so great! I am in total agreement with you Ashley thanks for the great post.

Marc
09/22/2007 09:37 PM
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Chris2 seems to think everyone is responding to him. I didn’t even know he had written a message until he responded to mine!!!
But, follow his point along, wasn’t his Dad, Dale the Intimidator, either the favorite, or the one everyone loved to hate? There is always someone in racing that fits that category.
First Petty, then Waltrip, then Earnhardt, then Gordon, and now another Earnhardt. Funny, these people were or are all successful racers.

unit 173
09/25/2007 09:15 AM
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I agree there is a lot of talk about Jr., but he is doing what he is supposed to do.(somewhat unintentionally) Keeping his name and his sponsors in the headlines. The very fact that there is such a discussion over all this proves it. We all know who his new sponsors will be, and what his number will be, but truthfully I couldn’t tell you who Kyle Petty’s sponsor is right now. Hopefully this starts to die down, but remember, keeping your sponsors name and logo on the TV is part of the job.

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