The Frontstretch: Toyota And Kyle : The Unconventional Match Made In Heaven by Thomas Bowles -- Monday March 10, 2008

Go to site navigation Go to article

Toyota And Kyle : The Unconventional Match Made In Heaven

Bowles-Eye View · Thomas Bowles · Monday March 10, 2008

 

Kyle Busch needed a home. Toyota needed a future.

Together, they've morphed into an unstoppable force to be reckoned with.

Just moments after Busch scored the first victory for the manufacturer in Sprint Cup history - putting them over the hump in just their 40th start - even those closest to him were still digesting what they'd seen. With not just a win, but a dominating performance, Busch led 173 laps to boost his total to 329 for the year. Easily tops in the series, it’s a staggering number that has him out front for nearly 40% of the season to date, jumping out to a 73-point lead in the standings just four races in.

"I think it's going to be a great relationship," said legendary owner Joe Gibbs, understating the obvious for a driver who simply laid waste to the field over Atlanta's 500-mile treachery on bad tires and daunting dispositions. The result was the type of on-the-edge racing that might have been the downfall of this 22-year-old aggressor in past years; instead, it’s proved a saving grace as Busch continues to take a union with the sport's newest manufacturer and push them straight to the front.

"I mean, everybody’s always said that I’ve been the aggressive driver, you know, used to cause wrecks, used to be out of control, this and that," said Busch following the victory. "I don’t feel I’m driving any different than what I used to. I’ve sort of tamed my style, per se."

Tame? Temperate? Toyota triumphs? Who knew? Hindsight is 20/20; but this time last June, you would have never imagined a marriage between the new car in town and the new kid rubbing fenders to superstardom. At the time, Toyota was busy wondering just how they were going to make it through the 2007 season; with all of their cars outside the Top 35 in owner points, Michael Waltrip was headlining an embarrassing stretch of missing races and discouraging parts failures that left the company a laughingstock. At the same time, Busch was wearing the sweet shoes of success; winner of the first CoT race ever held, he was solidly in the Top 12 in points, a virtual lock for a Chase For The Championship that Toyota couldn't even begin to imagine.

But that's when fate intervened. Stats couldn't hide a glaring difference in personality that left Busch the odd man out at Hendrick Motorsports; in a shocking turnaround, Busch was forced out in favor of Dale Earnhardt, Jr., the red-headed stepchild replaced by the red-faced superstar itching for equipment to match his burgeoning popularity.

Kyle Busch receives congratulations from Tony Stewart after taking the checkered flag Sunday at Atlanta.

In a flash, Busch was kicked to the corner, the place for the "unwanted" where Toyota had been busy getting heckled since February. All of a sudden, the differences weren't so vast; Toyota was busy putting out fires, but a man just fired from the sport’s best team was all the jet fuel a manufacturer would ever need. When Joe Gibbs Racing was convinced to sign on the dotted line that September - with Busch as the new third man in their lineup – a remarkable fusion had occurred.

Together from that moment came two rebels, with a cause - and neither expected to be stopped.

"He gives 125% in practice," said Busch's Cup crew chief Steve Addington Sunday, all but worshiping the savior who had brought his team back from a four-year winless drought. “In practice. I think that helps us out as a race team. He wants you to fix the car, fix it now — just makes us work on the car, which makes us a better race team. And then, he backs off of it a little bit in the race and does what it takes to run good."

"When he is in a crowd of cars and stuff, he can judge what he needs to do to beat ‘em, and does an awesome job at doing that."

Of course, above-average car control still doesn't translate to excellence in public relations. As always, Busch's comments were far from tranquil in the Media Center. From the car, "This thing drives like a milk crate," to the tires, "I didn't like them," to the unnecessary last lap roughup of Dale Jarrett, "I was either going to move him out of the way or he was going to get out of the way," it's clear that Kyle doesn't worry about hurting people's feelings. But instead of being reviled for that, he's simply following in the footsteps of the manufacturer which employs him. Why, all weekend long, Toyota GM Lee White took pleasure in ripping apart Jack Roush and Ford, accusing them of deliberately pursuing a performance advantage in light of their Las Vegas penalty. And with every Friday criticism White spit out, one couldn’t help but notice the similar tones through which Busch often expresses his own dissatisfaction.

As Toyota spoke out, Roush fired back; but in the end, the talking was drowned out by the celebrations surrounding Busch in Victory Lane, giving the Camrys a rare victory against the man perhaps the most opposed to their entrance in the sport. Carl Edwards' bid for the win drowned out amidst a faulty engine, and Roush's last line of on-track defense was gone; within minutes, he was packing up and heading home while Toyota was cementing some historical significance. For as White rejoiced in his former bosses' untimely failures, Busch smiled at his own good fortune: one month into the season, not a single driver at Hendrick is within 100 points of him. Meanwhile, the team he left behind, the No. 5 car, has a whole new type of Chase on their hands - a Chase to keep from falling outside the Top 35 in owner points.

Like it or not, it's the so-called “misfits” that have captured the karma now.

"[I wanted this day to come] Pretty badly, really," said Busch of his first victory outside the Hendrick stronghold. "They’re going to pay somebody to win the race. And so that’s what I focused on, just trying to go out there and be the one that they were going to pay to win the race."

"I knew that I wasn’t going to a team that didn’t have enough equipment to participate or to contend with Hendrick, because I’ve seen [what Gibbs can do]. I’ve seen Tony be able to contend for races. I’ve seen Denny be able to contend for championships."

But it’s Kyle Toyota seems to truly be banking its future on now. And the way things are going, it looks like a match made in racing heaven - with no ceiling in sight.

Looking for the Who, What, When, Where, How, And Why of what went down at Atlanta? You would have the answers to our Big Six questions from the Sprint Cup weekend in your inbox this morning … if you got the Frontstretch Newsletter. Still haven’t signed up? Click here to open your eyes to all the breaking news written by the FS faithful you read on the web every day!

NASCAR NEWS, RIGHT TO YOUR INBOXAND IT’S FREE.
The Frontstretch Newsletter, back in 2014 gives you more of the daily news, commentary, and racing features from your favorite writers you know and love. Don’t waste another minute – click here to sign up now. We’re here to make sure you stay informed … so make sure you jump on for the ride!

Today on the Frontstretch:
Racing to the Point: NASCAR Has Its Own Heartbreak Kid
Beyond the Cockpit: Brittany Force, the Fastest Force
Voices from the Cheap Seats: Advertising for Dummies
Who’s Hot / Who’s Not in Sprint Cup: Off Week-Richmond Edition
Couch Potato Tuesday: Picking The Best IndyCar On-Air Personalities
FREE NEWSLETTER! CLICK HERE TO SIGN UP

 

©2000 - 2008 Thomas Bowles and Frontstetch.com. Thanks for visiting the Frontstretch!

Johnboy60
03/10/2008 07:42 AM
permalink

The ONLY reason they won was that the Ford of Carl Edwards came unglued!Toyota and Bush both s.u.c.k.!!

Douglas
03/10/2008 07:59 AM
permalink

I keep reading about just how “terrible” it was last year for TOYOTA because of the Michael Waltrip fiasco at the very first race of the season. But I am not sure last year was a really “bad” year for TOYOTA! Even in the best of circumstances a new “team/manufacturer” is going to struggle in their first year. Sure the Waltrip penalties hurt, but had they not happenend, at seasons end things would not have stood much better for TOYOTA!

2007 was a learning year for TOYOTA, and they learned quite well it looks like!

2007 served it’s purpose quite well for TOYOTA, it found out it’s engines were not strong, they fixed that.

Now look where they are! Top of the heap!

Probably will stay there also!

Welcome to the new NA$CAR!! Toyota & the CoT!

Some good, some bad!!!

aircrewman
03/10/2008 08:48 AM
permalink

johnboy60….if and buts were candy and nuts oh what a xmas you would have!!!! GO ROWDY !!!!!

dave
03/10/2008 06:58 PM
permalink

Another week,another idiotic comment from johnboy.

Peter
03/11/2008 02:48 PM
permalink

“to the unnecessary last lap roughup of Dale Jarrett”-WHAT?? Jarrett was laps down..what was he doing? He should of got out of the way. Anyone who knows nascar, especially a fellow toyota driver laps down moves or gets moved. I respect DJ, but he was being a jerk

 

Contact Tom Bowles

Recent articles from Tom Bowles:

Did You Notice? ... A Return To Richmond, Post-Spingate And Quick Hits
Did You Notice? ... Breaking Down A Sprint Cup Season Eight Races In
Did You Notice? ... Drivers Still Make A Difference... But Silly Cautions Don't
Did You Notice? ... NASCAR's Free Agent Lynchpin, Uncomfortable Reality And Gambling
Did You Notice? ... Toyota Trouble, Limping Into Action And Testing The Waters

If you want to know more about Tom Bowles or to view all of his articles here at the Frontstretch, check out his archive and bio page.

Want even more Tom Bowles? Check out Tom's archive at SI.com.