The Frontstretch: NASCAR's Problems Not Easy Fixes by Thomas Bowles -- Monday November 13, 2006

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NASCAR's Problems Not Easy Fixes

Bowles-Eye View · Thomas Bowles · Monday November 13, 2006

 

It's not easy to admit it when things just aren't the same.

Sometimes, you get in a rut where you appreciate something for so long you get blindsided when you wake up and realize things have gone terribly wrong. It's like being a fan of The Simpsons; people who followed the TV show and grew up with it like me have just kept watching the last few years, waiting for the moment when the show would turn funny again, until you realize you haven't laughed at a new episode since 2003. Then, you sit there in denial; you know the show's going to keep going for the next few years, at least, but things aren't the same anymore and you don't have the slightest idea how to fix it, wondering how and if it ever will be fixed.

I never thought that type of feeling would creep into my job, the coverage of a sport I've been fascinated with since I could write a complete sentence in second grade. But as I finish up my first year of traveling around the circuit, covering the sport as a rookie writer but with a NASCAR obsession that spans back seventeen years…I have to admit, I've got a Simpsons-like mentality creeping up on me.

I'm getting nervous NASCAR might really be in trouble.

All year, TV Ratings for what's become the No. 2 most watched sport in the country have been down. Significantly down; some weeks, viewership has decreased by over 10 percent. All summer and Fall, I've thought the explanation was simple; the TV contract is about to expire, and in the last year of a contract ratings always tend to dip; they did so back in 2000, the year before FOX and NBC took control of the rights. In 2001, Dale Earnhardt's death gave NASCAR national attention, ratings took off, and those struggles were a distant memory. Past history, to me, meant that a repeat performance of that situation wasn't such a stretch.

But 2006 is a different story. In 2000, there was criticism of leaving ESPN mixed with anticipation of the new opportunities FOX and NBC could bring to the sport. Dale Earnhardt, Sr. was making a run at his eighth title, mobilizing the old guard of fans while captivating those just discovering the sport we all know and love. In 2006, you don't have that same dynamic. It just feels different…instead of building momentum under the surface for a new start in 2007, the sport feels like a wounded runner that's limping to the finish line at the end of a long marathon.

Criticism is always rampant in any sport, but you can't turn anywhere in the garage area today without getting an earful. An equal opportunity employer, this criticism comes roaring from all angles - the fans, the drivers, the crew chiefs, the owners. No one, it seems, is completely happy with the direction of the sport. Your name could be Jack Roush, Terry Labonte, or Joe Schmo the Fan - you're all saying the same thing in slightly different ways. And you're getting sick of talking to the wall.

I started to wise up to what was happening at Texas. Usually one of the most attended races of the season, the Lone Star State brings a crowd that can approach up to 200,000. The track boasts one of the premier promoters in the business, Eddie Gossage, on its staff; a man who learned his craft under Charlotte President Humpy Wheeler, Gossage could get you to come to a race between a cheetah and a snail - and make you believe the snail was going to win in a once-of-a-lifetime event you just had to see.

But all the promotion in the world wasn't getting the job done this time. Texas' crowd was reportedly announced at 165,000, but it certainly didn't seem like that many. Empty seats in both the Busch race and the Cup race were rampant. And this was at a track where, even with some questionable racing in past years, you'd think crowds would never abandon the product put out on the race track. They'd never abandon a sport they'd followed for years…would they?

Admittedly, this is one of those years where the NASCAR product being sold for public consumption looks more like the cheap toy at the dollar store you buy for your kid's birthday party. Occasionally, you find a diamond in the rough, but for the most part, what you buy gives out a few minutes of enjoyment before the kid finds it boring and throws it away; that is, if it lasts more than 5 minutes without breaking into tiny little pieces. So many races this year have followed this same pattern; little bursts of excitement followed by single file boredom to the point "debris" cautions get thrown to bunch up the field. I still maintain that speed is the issue; too many of these tracks have gotten too fast for the cars to run side-by-side with this handling package. Others claim the Chase is the problem (and we'll get to that). But whatever the reason, the quality of the product on the track is suffering. At Texas, you could count the number of green flag passes on the lead with one hand. That's one of those Loop Stats NASCAR doesn't want you to see.

Of course, there's far more being criticized than just racing quality. The Car of Tomorrow has been hit from all angles : you could fill a library with all the complaints filed so far with the powers that be. Anything from "The templates change too much" to "It's causing us unncecessary work" to "It doesn't cost less" to "the safety features could be added to the car we have now;" it's a load of dirty laundry that would leave any mom intimidated. But the most telling criticism coming from everywhere is that the quality of racing isn't better, that the dreaded "aero push" and "aero loose" are still a part of the new car. If that's even close to being the case, NASCAR needs to, has to investigate those concerns. It's bad enough the new cars don't look street stock anymore; I think fans can adjust to that, but if they lose the "stock" in "stock cars" and they don't see the quality of racing improve dramatically with the new car…there's going to be a backlash. Yet, NASCAR seems ruggedly determined to push ahead with the new car template, even pushing at one point this Fall to run them in more than the sixteen races currently announced.

Then, there's the new culture of the Chase for the Championship. While the playoffs have created an atmosphere where more than two or three cars are eligible to win the title each year, it's becoming painfully evident by year three that the system rewards who has the best luck over who has the best car. The ten teams nominated for title contention couldn't let the black cat walk in front of their car fast enough in 2006, making them even more fearful of racing aggressively in their quest to assert themselves on top of the standings. Meanwhile, the sport's defending champion has been making a mockery of the whole process after failing to make the Chase, scoring more points and winning more races than anyone during the playoffs while claiming he'd do nowhere near as well if he had to utilize the "strategy" involved of competing for this championship. Inadvertently, Tony Stewart has let us all in on the secret of why the Chase is failing; it doesn't allow you to take risks. Isn't risk what racing is all about?

It's worth noting that the old point system discouraged risk-taking, too, but no one ever noticed it because only two people were eligible for the title down the stretch, or the point leader was so far ahead by the end of the season everyone running behind him HAD to take outrageous risks in order to try and catch up. But now, with the Chase system you've got ten people who are the center of attention during the race simply because they're eligible for the title; yet, the "strategy" they have to employ in order to win means they spend the majority of their days running like your grandmother on the Jersey Turnpike; just trying to get out of the way and hoping something bad doesn't happen. You don't need me to tell you that doesn't make for quality television.

Those two issues are just some of the problems NASCAR's preparing to handle in just one short week. Toyota's entrance in the sport. Rising ticket prices. The Top 35 rule. Clarifying pit road penalties. These are all things that should be on NASCAR's radar screen; yet, the biggest piece of news from the past week involved the sport's leader as the subject of a 911 call posted all over the internet, hitting both cars and a tree because of "coke spilling on his lap." NASCAR was quick to clarify the situation, claiming CEO Brian France had a perfectly good explanation and would be willing to comment…but no one's been willing to ask the tough questions, questions that would be denied regardless of guilt or innocence (I'm just as guilty; I haven't). Meanwhile, the police are busy investigating whether another famous person may have indeed gotten off the hook in what could have otherwise been a much more serious situation. Even if you assume the best, which you have to…one is always innocent until proven guilty…this little incident isn't necessarily a confidence-builder that the sport's ready to handle the most important offseason it's had this decade.

Until then, there's a championship to decide and one more race to hope for the best until two and a half months where the racing calendar goes dark. That leaves time to heal criticism and rejuvenate attitudes for the coming year; but these problems aren't the kind that get shoved under the rug. I do believe in NASCAR enough to know that these are situations that are fixable. People that have been a part of this sport know that the recent history of NASCAR at its best is unmatched. But, at the same time, the sports highway of the past 50 years is littered with those that tried to challenge the popularity of the four major sports, having a short-term run of success only to lose focus and self-destruct. This offseason will do much to ensure things don't start heading in that direction for NASCAR.

Let's hope they make all the right choices.

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sal
11/13/2006 04:17 AM
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Nascar is being run by a promotion, ‘bottom line’ guy…and it shows. Actually, it’s being run by the corporate sponsors and television, none of whom care about racing as much as making money. The problem with this outlook is that, if the ‘product’ (racing) suffers, they will see diminishing returns. We are already seeing the fallout of that attitude. Nascar assumed their ‘old’ fans would stay around no matter what, and has tried hard to accomodate a new market. Changes weren’t made to make the sport better, but to make more money, giving us ‘racertainment’. Nascar thinks that, no matter how convoluted or contrived, all they need is a ‘close’ points race to get people to watch. Ratings and attendance this year show how well that has worked. The COT is a way to give Nascar even more control, and one wonders how along ANY manufacturer will stay involved when their product has no connection to what’s on the track. Luckily, Nascar can still use their familiar acronym with modifications…National Association for Spec Car Auto Racing. The chase format has made it convenient for short attention span fans. Now, the first 26 races are basically irrelevant, so they don’t have to watch the tepid version of racing until the final 10 races.

Gvav1
11/13/2006 04:19 AM
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Vroom…I like what you write about “luck” being a big factor regarding who wins the title, sad but true at this point.

Nascar is a great sport and fun to watch, ABC/ESPN will add a needed Punch (Jerry)...

JAmes Carvel
11/13/2006 07:26 AM
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Brian, its the racing stupid!

Mark Rubley
11/13/2006 08:34 AM
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I said it several years ago – I’ll state it again…. NA$CAR really stand for Now All we Seriously Care About is Revenue….. I’ve watched hundreds if not thousands of races, been to more that 75 Cup races in the last 20 years, have spent more than I really want to acknowledge…. guess what, in about 2 weeks all that will come to an end. I’ve had enough… turn out the lights, bring the flag, I’m headed home. I’ll find another sport to follow… this one has become to much of a joke. MJRubley

Ken Osborne
11/13/2006 08:58 AM
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NASCAR and professional wrestling have a lot in common with one exception. Professional wrestling doesn’t pretend to be a sport.

With the car of tomorrow, teams could change brands weekly if they wished. A changeover kit would be little more than an engine and decals. Wouldn’t it be interesting if a car owner actually did it.

barbara
11/13/2006 09:54 AM
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I completely agree with everything you said and with Mark, also. My tickets will be gone next year because I had to pay for them a year in advance. I will be buying season tickets to ice hockey which is a much more exciting sport and doesn’t cost near as much. NASCAR is just not a real sport anymore.

b.a.thomas
11/13/2006 10:25 AM
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So sad, but so true. And you didn’t even mention the
disaster the Busch races have become. They (the cup guys) are already signing up for next year.

Gary
11/13/2006 10:25 AM
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The chase for the chump points scam was, is & always will be nothing but a cheap, sleezy carnie gimmick that has turned what was the best racing in the world into just another stupid and irrelevent network sitcom. Add to this insult the demise of Rockingham and Darlington for that useless piece of real estate in California and the like, and it doesn’t take a rocket scientist to figure out why nobody is attending or watching. HRH Brian France wanted the “new” fans so bad that he consistently deficated all over the “old” fans and told us all in no uncertain terms that we can kiss his a$$. Now the new fans have grown tired of his BS series and the old fans quit his BS series a long time ago. NA$CAR is getting exactly what they deserve and HRH Brian can now kiss our collective a$$es for a change. NA$CAR racing is dead. It sold its soul for a buck and a yin. Good riddance. We won’t be back.

Brad
11/13/2006 10:36 AM
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If I wanted to watch a commercial with occasional race breaks, I’d watch QVC. Look at the commercials, they are the evidence of the end of NASCAR. One more Kasey Kahne commercial with the bimbos and I’m out.

Scott P
11/13/2006 12:06 PM
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I liked Mark R’s acronym for NASCAR. I use “Need Another Sport Cause this Ain’t Racing”.

They even ruined Bristol cause everyone was walking on eggshells in August not wanting to miss the Chase. My Bristol season tickets are for sale. Anyone interested?

Joe
11/13/2006 12:32 PM
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WOW! You forgot one item? The price of food & drinks at the track? I went to Atlanta(free ticket @ $115.00), my first race in 3 years, I use to go 3-5 times a year, but NASCAR sucks thesedays! CHEESEBURGER $6, FRIES $3 & SOFT DRINK $4 = $13.00 PER PERSON, OUCH!!!! I’m single, how can a family of 4 “buy” 4 tickets and eat at the track? Most people get locked up for robbery? I’m glad I brought along several snacks, because I didn’t/wouldn’t buy a thing and help support these CROOKS! I was in the fastfood business(partner/owner) for 23 years and I know their food cost is about $1.20 plus labor cost of about $1.00 = $2.20 and they’re charging $13.00? DOMINO’S was selling small pizzas for $16.00, they cost $5.95 here in town for self pick-up! Anyways, good article!

Reginald
11/13/2006 12:46 PM
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Scott P, you are correct. I didn’t know anyone else noticed, what was once the best race on the circuit, Bristol. My question was, what happened to the Bristol race? It was a joke. No racing, no banging. No nothing except follow the leader. I thought I was watching the Fontana, Ca. show. It was pathetic!

Reggie

Chris2
11/13/2006 01:40 PM
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First off, great article Tom..second, Sal, I love your version of NASCAR:“National Association for Spec Car Auto Racing”. The Car of Tomorrow has been a sore point since it was first brought to the table for me. It seems that NASCAR is coming up with another IROC series with the COT. I’m not blind to the fact that over the years we were just about there but this is pretty bad..I agree with safety and all that but I find it hard to believe that NASCAR is making the COT due to safety concerns or to relieve the finacial burden of car owners. NASCAR doesn’t do anything without it helping their bottom line. I, like a few others that posted here was pretty letdown by Bristol this year. Thanks to the “Chase” we’ve now made it so all the drivers/teams now are either afraid to take a risk for fear of getting knocked out of the Chase or are afraid of knocking someone out of a possible Chase position. Guys, here’s a secret..its racing..get in, push the “Go” pedal down and see if you can beat the other drivers who are pushing the “Go” pedal down. Interesting too are some of the responces regarding not watching NASCAR anymore or NASCAR being somewhat like Wrestling..minus the tights. Just yesterday my wife who has followed NASCAR for some years said that this year she didn’t really follow it all that mush as its basically turned into wrestling. The Race for the Chase, Mysterious debris cautions, NASCAR playing the “grounds hog day” approach to their rulings..(reference to the movie), all of these type of things plus more has gotten my wife to stop following the sport..how many others has this happened to?

Doug
11/13/2006 08:37 PM
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Great article. I’ll be attending the Homestead-Miami race — it will be the last NASCAR race I attend. I also have no intention of watching NASCAR anymore after this year.

It’s mostly boring watching the races, and NASCAR has changed too much in recent years in ways I don’t think is good.

Allowing Toyota to enter NASCAR will likely be the final nail in the coffin for NASCAR racing — fans won’t stay, and I believe car owners won’t stay either.

AfterShock
11/14/2006 07:24 AM
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The Emperor Wears No Clothes and Rome wasn’t built in one day. Or, so the stories go.

I can’t help but wonder what’s going through Bill France’s head as he watches his father’s creation crumble. I’d pay a king’s ransome to read a candid interview with Brian’s daddy.

The light at the end of the tunnel grows dimmer. Could that be an indication that the best course of action at this point would be to turn around and go back to where the journey began?

It seems the Sun is setting on NA$CAR. Will we see the Land Of The Rising Sun buy what remains as a turn key operation?
Absurd thought you say? Well, go back five years and imagine your thoughts if y’all were told what NA$CAR would be like the way it is now. Would that be considered absurd?

I rest my case. Wishin’ I was wrong.

Excellent article Thomas. I feel your pain.

Bill
11/14/2006 10:19 AM
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You make some very good points in your article. It just seems to me that the sport has gotten more and more superficial because it is all about entertainment. The same thing has happened in other sports.

For now, I’ll keep watching NASCAR, but I can see how the sport is moving away from true racing. It’s funny, however, that we read people posting comments that they are done with the sport. If they are done, why are they reading these articles and posting on the subject? There must be some element of interest.

Valerie
11/15/2006 10:55 AM
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You have summed up NASCAR’s demise very nicely. The only thing that I can say is that disgruntled or former NASCAR fans need to go back to real racing at their local Saturday night tracks. There are no commericals, no drivers so absorbed with selling product that they cannot say what they think and Praise God!!! No one taking the obligatory (pay my favorite charity) Coke sip on camera. Racing around the country is still great – 100 to 200 laps of door to door I have to race to pay my tire bill competition. Grandstand costs $12 to $20 per adult (depending upon the magnitude of the event). Saturday night short track racing is real and genuine and is exactly what NASCAR was before Brian France turned it into a marketing circus instead of the true sport it really is.
Race fans don’t be discourage – attend racing of your choice and make stars of the drivers who are racing for the passion not the dollar.

Dave
11/15/2006 11:04 AM
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Until this year, I was a NASCAR hater. I really enjoy auto racing, but I REALLY hate ovals. Not to mention “stock cars” that aren’t stock. NASCAR’s novelty to me was always that they used cars that at least resembled vehicles you could buy at a dealership. That stopped being the case long ago, and while there are series that continue to do this (SCCA for instance), NASCAR is no longer amongst those ranks. (When was the last time you bought a car with a carb on it??)

At any rate, this year I started dating a girl who is a huge NASCAR fan. I’ve begrudgingly watched quite a few of the races, I even went to the second race at Martinsville, and my opinions have moved from “it’s awful in every way” to “it’s awful in most ways”.

My issues stack up thusly:

1. The racing just isn’t exciting. Too many breaks in the action, too much emphasis on luck vs. skill (pit “strategies”), lucky dog, etc. I don’t feel at the end of the race that the best driver/car/team won. They want side by side racing, but the cars aren’t built or designed to handle well enough at the speeds they are going to allow that. Not to mention driving land yachts around any track will limit the number of cars you can fit side by side on a track.

2. The rampant commercialism. I know it goes across every form of racing, but for some reason NASCAR is by far the worst. Every piece of clothing, every item you can possibly buy, is plastered with advertising. Why people actually PAY to advertise for a company is beyond me. Not only do you watch a freaking 3 hour advertisement from start to finish, you also have to deal with a ton of commercials during that commercial. Even the world cup managed to get whole games shown advertising-free. Why can’t NASCAR??

3. Ovals. Dear god. Stab me in the eye. Even in person, the first 20 laps or so are tolerable, and the last 20 laps are fairly exciting, but the middle 300 I could do entirely without. The only thing remotely entertaining during that time is the accidents. I enjoy road courses so much more, and it can lead to some very exciting racing. I think there was a Busch race earlier this year with Robby Gordon and someone else that I was actually damn excited to watch.

4. The Busch series. What’s the point of this entire series? Aren’t these basically cup cars with different engines? Aren’t like half the drivers now cup drivers? If the cup season is getting watered down on it’s own, I can’t imagine that another 30some races will help any. Keep the cup drivers in cup (except maybe “rookies” for a few years), and let the new guys earn their wings in Busch series.

Things I’ve learned to enjoy about NASCAR:

There really are some great drivers, and great racing minds in NASCAR. Tony Stewart, Jeff and Robby Gordon, Jimmy Johnson, and their crew chiefs are as good as anybody in any form of racing. They are crippled by the rules, and by cars that would be better either at a drag strip or cruising on the interstate than track racing, but they are legitimately good racing people.

Full contact racing. For some reason most likely related to the fact that the aero on the cars means next to nothing, especially on shorter tracks, they don’t mind hitting each other. This is marginally exciting, but after a while it gets pretty “meh”. I’d rather see exciting, clean racing, than boring, dirty racing.

I’ve gotten to the point where I’m a grudgingly casual NASCAR fan. To me it’s akin to Professional Wrestling, really, and as a “sport” I give it about as much credibility. It’s really a soap opera on wheels. The France’s complete and dictatorial control over the sport makes it look even worse. Mid-season (or sometimes even mid-race) rules changes, undefined penalties for the “violation” of nebulous rules – it all makes NASCAR look like a playground gathering of kids as opposed to a professional racing league. I suppose that’s true to it’s origins, but that seems about all that remains of NASCAR’s great heritage.

T.Young
11/15/2006 11:58 AM
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Count me in as one long time nascar fan that is starting to tune out. I gave up my yearly trips to Michigan this year because of growing disinterest in the poor racing that i’ve seen and the extremely high costs associated with attending a race. Nascar needs to adust it’s points standings so we’re not forced to watch someone just ride around thinking of the big picture rather than actually trying to win a race. yeah, that’s what i want to pay big money to see, someone half-a$$ it, more worried about points than winning. also, the TV coverage is horrible. we’re forced to watch a battle between cars running, say, 10th and 11th, in the final laps because they’re Chase contenders and we see nothing of the guy actually leading the race.

Keith
11/15/2006 04:22 PM
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Good story,Tom.I totaly agree with everything you said.I’ve been a fan for most of my 38yrs,& used to go to 2-4 races a year.The cost to go any more is just crazy.I’ve been saying for the past 4-5yrs that we have seen the pintical of of the sport & its down hill from here baby.They keep trying to get tracks out west & New York area where I see empty seats & blow off a great track like Kentucky who always seels out bush & truck races,how stupid is that.Also agree with Scott about Bristol,been going there for 11yrs now & not sure how much longer i’ll be going there,I keep thinking its going to get beter,but with the race in WINTER not spring in the hills of Tennesse thats just f-ing stupid! Also the fact that I’am forced to buy bush tickets.A buddy of mine could not go in auguest,& I could not sell his ticket ,that should tell you something about the direction the sport is headed.5yrs ago I was offered 250 $‘s for my cup ticket.

Valerie
11/15/2006 11:20 PM
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Personally, the whole thing has gotten too PC. If you find the cause of that, however, you end up right back at the dollar sign. Everyone has to play nice for the sponsors.
I am more than willing to take some huge steps backward (?) to get back to the days when you could have a one-car operation.
I’d like to see a whole lot less sponsor decals on the car and a whole lot more dents, scrapes and tire marks from beatin’ and bangin’ their way to the finish line.
I’d a whole lot rather see real men with real emotions. Men who are mad as hell at their competitors and not afraid to show it, and then have a beer together later.
NASCAR has gotten too big for its britches.
I don’t like the NBA because it seems to be all about money. Right down to the very young kids that are getting sponsorship contracts from NIKE and the like. Now, however, NASCAR seems to have adopted that business plan.
It’s a huge turn-off to hear about the young kids who are under development contracts to whichever team.
I was much more enamored of the sport when it was the Saturday night racer who dreamed of making it to NASCAR’s top ranks, and who gave his all to get there.
Now, if the Saturday night drivers haven’t been signed by a big team by the time they’re 20, they never will get there. They’re too old.

Money, money, money. NASCAR is just another thing that can chalk its ruination up to money—-the root of all evil.

 

Contact Tom Bowles

Recent articles from Tom Bowles:

Did You Notice? ... Saturday Night Slowdowns, Clinching The Postseason Early And Quick Hits
Did You Notice?... Penske's Appeal Resolution Still Comes With Unanswered Questions
Did You Notice? ... Silly Season Checkup And NASCAR's Youth Problem
Did You Notice? ... "Cheating" Equals Credibility Crisis, Who NASCAR's Chasing And Dodging Brands
Did You Notice? ... NASCAR Penalties: The Good, The Bad, And The Ugly

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