TUMS QuikPak 500 Provides Fast Indigestion Relief for Short Track Racing at Martinsville Speedway

Friday March 28, 2008

 

TUMS Announces Entitlement Sponsorship of Fall Sprint Cup Series Race at Martinsville Speedway

PITTSBURGH, (March 28, 2008) - TUMS, one of the most trusted and enduring brands for indigestion and heartburn relief, announced today that it is using its newest product, the TUMS QuikPak instant dissolve powder, to bring its fastest relief ever to Martinsville Speedway in Martinsville, Va., as the entitlement sponsor of the October 19, 2008 Sprint Cup series race - The TUMS QuikPak 500.

"TUMS, and especially our all-new TUMS QuikPak Instant Dissolve Powders, is a perfect match for the non-stop action and great food at Martinsville Speedway," said Sydney Rollock, Vice President - Health and Wellness, GlaxoSmithKline Consumer Healthcare. "Martinsville Speedway is the shortest track on the Sprint Cup circuit, and is host to one of the Sprint Cup series' most notable concession items - the Martinsville Speedway hotdog. New TUMS QuikPak is proud to be the sponsor of great racing, great eating and our fastest relief!"

The TUMS QuikPak 500 will be the first NASCAR race sponsored by the TUMS brand. The race sponsorship will continue to build on the long-standing relationship between GlaxoSmithKline (GSK) Consumer Healthcare and the .526-mile Virginia short track. The partnership began in 1983 when Goody's Headache Powder first sponsored the Goody's 500 at Martinsville Speedway.

"We are delighted to add another member of the GSK family to the Martinsville Speedway family. All of the people at GSK are truly family to us here at Martinsville Speedway" said W. Clay Campbell, Martinsville Speedway track president. "And I don't think there could be a much better product to sponsor a race here at Martinsville than TUMS QuikPak. The racing world knows the Martinsville Speedway hotdog is the best around, but sometimes, after three or four, there's a need for a TUMS QuikPak."

In addition to the TUMS QuikPak 500 at Martinsville Speedway, TUMS will serve as an associate sponsor of the No. 40 and 41 Dodges for Chip Ganassi Racing with Felix Sabates (CGRFS) throughout the 2008 season. The TUMS logo will appear on the B-post and rear quarter panel.

The agreement also includes a primary sponsorship in two races. TUMS QuikPak will serve as the primary sponsor of Sprint Cup series rookie Dario Franchitti's No. 40 Dodge Charger for the Aaron's 499 race at Talladega Superspeedway on April 27. CGRFS teammate Reed Sorenson will carry the TUMS QuikPak paint scheme under the lights August 23 for the Sharpie 500 at Bristol Motor Speedway.

TUMS will host 18 fan events at race tracks during the season. For each event, TUMS will bring its blue QuikZone display to the fan concourse area along with TUMS Racing simulators, games and the TUMS show car. Fans will have an opportunity to learn more about TUMS fast relief and simple solutions for heartburn and sample the new TUMS QuikPak. The TUMS QuikZone debuted in Daytona for Speedweeks. The TUMS QuikZone also will travel to community events throughout the country.

For more information on TUMS Racing, visit www.TUMSracing.com.

About TUMS
For more than 75 years, TUMS has been a fast, effective treatment for heartburn, neutralizing stomach acid on contact. Today, TUMS is the number one selling brand of antacid in America.

About TUMS QuikPak
TUMS QuikPak instant dissolve powder is the newest addition to the TUMS brand lineup. The easy to open, individually wrapped TUMS QuikPak packets deliver two Tums regular tablets in a small amount of great tasting powder. TUMS QuikPak dissolves instantly on the tip of the tongue to neutralize acid on contact without water. Like all TUMS, the TUMS QuikPak instant dissolve powder is an excellent source of calcium.

About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world's largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette® and NicoDerm®, as well as many medicine cabinet staples such as Abreva®, Aquafresh®, Sensodyne® and Tums®, which are trademarks owned by and/or licensed to GlaxoSmithKline Group of Companies.

This report was provided by an outside PR source and posted by Kim DeHaven.

 

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