The Frontstretch: Turn That Frown Upside Down: DEI / Ginn Merger Has Upside All Around by Vito Pugliese -- Wednesday July 25, 2007

Go to site navigation Go to article

Turn That Frown Upside Down: DEI / Ginn Merger Has Upside All Around

Voice of Vito · Vito Pugliese · Wednesday July 25, 2007


Editor’s Note: As of 12:30 this afternoon, the reported merger between Ginn Racing and Dale Earnhardt, Inc. has become official. Please click here for the latest edition of the Frontstretch newsletter, giving you all the info you need to know about the new team and what it means for all drivers, crew chiefs, and personnel involved.

Last week, the circle track world was up in arms about the goings-on at Ginn Racing. The former MB2 Motorsports team that shocked the world and showed so much promise by nearly winning the Daytona 500 in February, then going on to lead the points earlier in the year, was suddenly in dire straits. After dismissing long-time veterans and fan-friendly drivers Sterling Marlin and Joe Nemechek due to lack of sponsorship dollars, Ginn found himself having to go on Sirius NASCAR Radio to explain himself. It was a bit of damage control, with Ginn not wanting to appear to be this era’s J.D. Stacy (unscrupulous early 1980’s car owner), after being touted as potentially the next Rick Hendrick of the sport.

Word has it that the DEI/Ginn Racing Merger is well underway, and may be announced as early as today. It is rumored that Mark Martin will drive this weekend under the DEI banner; an irony of sorts, as Earnhardt and Martin stagged some epic battles during the late 1980’s through the 1990’s. The No. 13 owner points look to be transferred to the No. 15 of DEI rookie Paul Menard, who has shown flashes of brilliance in his short Cup career.

While many were ready to light a candle for the Ginn Racing operation a couple of weeks ago, this should turn out to be a move that benefits nearly everyone involved.

Regan Smith had been quite a surprise this year in NASCAR. Not so much in the Cup Series (bringing the car home in one piece at his first two starts at Bristol and Martinsville in April went largely unnoticed), but for his performance in the Busch Series. Being one of the few true Busch Grand National teams on the circuit rather than a Nextel Cup extended-Happy Hour team, Smith had moved to as high as fifth in the points. But his Busch team suspended operations two weeks ago, leaving him without a ride on that series. Not to worry; with Sterling Marlin’s departure, Smith now suddenly had his very own Cup car, an early present that he wasn’t supposed to receive until 2008. Although it is unclear as to what his status is at this time, earlier reports have him in the No. 14 for the remainder of year.

At the AT&T 250 Busch race at Milwaukee this past June, Aric Almirola was pulled from the car he was driving for Denny Hamlin, who showed up late to the party. Even though he had put the car on the pole and was running solidly in the Top 3, the sponsor made the call to yank Aric and replace him with Hamlin. Although Hamlin went on to win the race (with Almirola being credited with 1st), Aric was visibly upset. He said nothing to the media upon his exit, but by doing so said everything he needed to.

Two weeks later, it would be announced that he was to team with Mark Martin, splitting time to run the remainder of Martin’s part-time schedule for 2007 and 2008.

J.D. Gibbs has since said of his release that they didn’t see any room for Aric at Gibbs Racing. With Aric finding himself on the short end of the Gibbs-stick yet again, he’s suddenly been thrust to the pinnacle of motorsports, getting his Cup start driving the car that led the points during the first 1/3 of the season, a legitimate Top 10 threat each week it takes to the track. Should Kyle Busch take over the reins of the No. 8, he, too, will be teamed with the one driver who he seems to listen to, respect, and learn from in Martin.

Meanwhile, Sterling Marlin had made it clear that he wanted no part of a full-time schedule next year. While Marlin did offer that the "classy" thing to do would be to let him finish the year out at Ginn as his contract stated, he doesn’t have an issue with moving to another team in a few months.

Let’s be honest. Sterling and the No. 14 car haven’t exactly been setting the world on fire, and he hasn’t been a contender to win since Jimmy Spencer used Kurt Busch’s face as a speed bag. The potential arrangement for 2008 has he and his No. 14 owner points going to Furniture Row Racing, so he can run a part-time gig and still attend Mule Day next year. It’s win-win.

Part of making your company attractive as a merger involves cutting out the fat, and with the No. 13 and No. 14 teams running consistently in the back, and for the most part, out of Bobby Ginn’s back pocket, he had little option but to deal away his drivers, close up the Busch shop, and lay off over 30 employees. While it is unfortunate, it is part of the business. The only other option would be for him to continue to fund EVERYTHING himself, while the entire operation would eventually fold up and even more people would be out of a job.

It was a lesser-of-two evils proposition that by most accounts will benefit everyone, with the exception of the team members that were laid off. Then again, this is Mooresville, not Detroit. When you get laid off here, it’s not going to take long to find another job going around in a circle. In North Carolina, hope springs eternal. In Michigan, hope goes to die.

And what of Ginn Racing’s flagship driver Mark Martin? When Martin drove for Roush Racing, there was a Valvoline television commercial showing then crew chief Steve Hmiel stating, "I’m sure that in a previous life, Mark and I were twin brothers." Reincarnation rears its head now, as Martin would be reunited with Hmiel in at least some capacity; Hmiel currently serves as Technical Director of DEI.

Unbeknownst to many fans today, Martin and Hmiel were the backbone of Roush Racing from its inception in late 1987 to Hmiel’s departure following the 1998 campaign. Hmiel originally left Roush Racing for Hendrick Motorsports following the 1993 season, but after two days, felt he made "the biggest mistake of my life," and returned to Roush Racing with Martin. Together, the duo won 23 races and came agonizingly close to winning the Winston Cup in 1989, 1990, and 1997.

If there’s anyone who’s feeling left out in the cold, it’s probably Joe Nemechek, and understandably so. Having been bounced from his ride in the No. 01 in favor of Martin, Nemechek accepted the challenge of starting a new team on short notice driving the No. 13 Chevrolet. While the car has looked decent at times, it still for the most part has been a backmarker, mirroring its 34th place points position. While I’m sure Joe would have preferred a different set of circumstances, he does find himself in the position of at least being able to try and find a ride for 2008, perhaps even yet this year. Last season it was mid-October when Nemechek learned that he would not be back in the Army car for his new owner. At least now he has a few months to make plans for 2008.

Nemechek has been philosophical about the situation; being a car owner himself in the Busch Series, he recognizes that this was purely a business decision. For some reason, sponsors want young guys with a mop haircut and no experience, as opposed to veterans with stable leadership, proven performance, and rapport with the fans.

And lest you shed a tear for Front Row Joe, take heart; he has earned over $1.6 million so far this year. It isn’t like the guy is living in a cardboard box under a highway overpass. A man with his talent, integrity, and recognition will surely land on his feet, as with almost everyone involved in what looks to be an attractive merger. What at first looked like the tide capsizing an organization instead appears to be a rising sea that will float most boats.

The Frontstretch Newsletter, back in 2014 gives you more of the daily news, commentary, and racing features from your favorite writers you know and love. Don’t waste another minute – click here to sign up now. We’re here to make sure you stay informed … so make sure you jump on for the ride!

Today on the Frontstretch:
NASCAR Easter Eggs: A Few Off-Week Nuggets to Chew On
Five Points To Ponder: NASCAR’s Take-A-Breath Moment
Truckin’ Thursdays: Top Five All-Time Truck Series Drivers
Going By the Numbers: A Week Without Racing Can Bring Relief But Kill Momentum


©2000 - 2008 Vito Pugliese and Thanks for visiting the Frontstretch!

07/25/2007 07:26 AM

Nice article. It’s too bad for Joe and Sterling, but Martin stands to benefit from this greatly. Good things come to those who DON“T RETIRE!

07/25/2007 09:25 AM

Let’s be honest. Sterling and the No. 14 car haven’t exactly been setting the world on fire, and he hasn’t been a contender to win since Jimmy Spencer used Kurt Busch’s face as a speed bag. The potential arrangement for 2008 has he and his No. 14 owner points going to Furniture Row Racing, so he can run a part-time gig and still attend Mule Day next year. It’s win-win.

Dont be so insulting. Sterling has had a number of good runs this year, some top 15 or 20. He’s done good enough to keep the car in the top 35 in owners points and be locked into every race. He’s done pretty good with a relatively new team, when he hasnt been caught up in other peoples wrecks or had equipment failure that wasnt his fault.

Carl D.
07/25/2007 09:36 AM

What I don’t see is Martin sharing the 01 duties with Smith and Almirola, and since the 01, 1, 8, and 15 teams max out the number of teams that DEI can own, either Smith or Almirola gets shuffled out of a Cup ride. And although both are promising up-and-comers, there’s no way either of those guys will end up in the 8 car next season.

07/25/2007 06:03 PM

Sterling Marlin—does anyone remember the bump and run that started the last wreck for Car #3? Does anyone besides me see why he is not driving for DEI? I know Dale Jr told everyone hands off of Sterling, but are the wounds really healed?

Vito Pugliese FS-Staff
07/25/2007 06:27 PM


Sterling was not responsible for Dale Earnhardt’s wreck at Daytona. Dale got down on the apron of the track. If there is any irony at all to that accident, his buddy Rusty Wallace missed by an inch, the bumper of Earnhardt’s car which would have deflected it.

When it’s your time, it’s your time.

07/25/2007 06:32 PM

Didn’t say he was responsible for it. Not saying it is sour grapes, but it may still be a constant reminder.

07/25/2007 06:37 PM

But as far as racing history is concerned, I have been a fan for many, many years, and I watched the race that took Dales life. I have my opinion, the same as everyone else. You have your opinion, I am sure the Earnhardt’s have theirs.

Contact Vito Pugliese