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NASCAR News for Wednesday, April 15, 2009

Jim France Steps Down as ISC CEO

The Charlotte Observer is reporting that Jim France, the brother of the late Bill France, Jr., will be stepping down as the CEO of International Speedway Corporation (ISC). On June 1st, Lesa Kennedy, currently the President of ISC, will take over the executive role.

France, 64, has been the CEO of ISC since 1987, when he took over the job following the retirement of his father, the late Bill France Sr. France will still retain his current role of Chairman of the Board.

France was sad to end to see his time as CEO come to end, but was still positive about the events of Tuesday.

“While I will miss being involved in the daily operations of ISC, I will continue to provide strategic oversight and support to Lesa and the rest of the ISC senior management team,” France said in a memo to ISC employees.

Kennedy, the new CEO, will also retain her Vice Chair position on the Board of Directors.

Iowa Speedway Announces Sponsor for Nationwide Series Race

On Tuesday, Iowa Speedway announced that U.S. Cellular, the fifth largest cell phone service provider in the United States, has signed on to sponsor the Nationwide Series’ event at the Newton short-track.

The race, now known as the U.S. Cellular 250, is the inaugural race at the Iowa D-shaped oval for the Nationwide Series.

“U.S. Cellular is revved up to be the title sponsor of this NASCAR Nationwide Series event at Iowa Speedway,” said Don Cochran, U.S. Cellular’s Central Division Senior Director of Sales. “We are very excited to be part of bringing the NASCAR Nationwide Series to Iowa for the first time.”

Copart to Sponsor No. 33 in the Truck Series

Kevin Harvick, Inc. (KHI) announced on Tuesday that Copart, Inc., an online automotive seller, has signed a deal to be the primary sponsor of the No. 33 Chevrolet, driven by Ron Hornaday Jr., in five races.

The first race for Copart’s primary sponsorship will be next weekend at Kansas. Afterwards, Copart’s colors will be on the No. 33 at the Milwaukee Mile in June, New Hampshire and Las Vegas in September, and Talladega on Halloween.

Copart describes themselves as an “automotive remarketer,” operating as an online auction house that started out as just one salvage yard in 1982. Buyers can purchase vehicles on the site similar to how they would bid on items on eBay.

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About Phil Allaway

Phil Allaway
Phil Allaway has three primary roles at Frontstretch. He's the manager of the site's FREE e-mail newsletter that publishes Monday-Friday and occasionally on weekends. He keeps TV broadcasters honest with weekly editions of Couch Potato Tuesday and serves as the site's Sports Car racing editor. Outside of Frontstretch, Phil is the press officer for Lebanon Valley Speedway in West Lebanon, N.Y. He covers all the action on the high-banked dirt track from regular DIRTcar Modified racing to occasional visits from touring series such as Tony Stewart's Arctic Cat All Star Circuit of Champions.

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