The TV broadcast of Sunday’s Sprint Cup Series race at Indianapolis Motor Speedway brought in a 3.4 U.S. Rating, averaging 5.196 million viewers. The viewership is down from the 2013 race, which boasted an average 5.46 million viewers.
Indianapolis marked the biggest market with a rating of 15.0, which is up from 13.7 last year. Greenville/Spartanburg/Asheville were second nationally at 9.4 rating with North Carolina’s Greensboro/High Point/Winston-Salem market third nationally with an 8.7 rating. Charlotte and Richmond tied for fourth at 7.7. The rest of the nation’s top 10 markets for the race were Louisville, 6.9; Nashville, 6.5; Birmingham and Raleigh-Durham, 6.3; and Tampa/St. Petersburg and Orlando, 5.5.
Meanwhile, Saturday’s Nationwide Series race earned a 1.3 rating, averaging 1.988 million viewers. It marks an increase over last year, which averaged 1.913 million viewers.
Notably, a Nationwide Series regular in Ty Dillon won the race and with the recent success of regulars like Dillon, Chase Elliott and Regan Smith, the series may be up on a upswing versus the constant backlash received in the past about Sprint Cup drivers dominating.
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