BK Racing announced on Wednesday that Bully Hill Vineyards, a Hammondsport, NY producer of wine, will serve as the primary sponsor of the No. 26 Toyota Camry driven by Cole Whitt. It will be a one-race deal.
Representatives of Bully Hill Vineyards are very happy to be involved with BK Racing.
“We’re extremely excited to partner with BK Racing and driver Cole Whitt for the Cheez-It 355 at the Glen,” said Sean King, Marketing Director for Bully Hill Vineyards. “Being right in our backyard and the birthplace of our rich racing history we are thrilled to continue this experience with Cole and the BK Racing Team at the Glen this Sunday!”
BK Racing co-owner Anthony Marlowe is happy for the additional backing.
“We are privileged to have Bully Hill Vineyards, a Finger Lakes Region company and New York State’s second largest winery, supporting BK Racing and Cole Whitt this weekend at Watkins Glen International,” Marlowe said. “The NASCAR Sprint Cup Series team sponsorship platform has proven to be successful for the Taylor Family, and we are optimistic that we are poised to deliver a nice return on their advertising.”
For Bully Hill Vineyards, NASCAR sponsorship has become fairly commonplace in recent years. The company made their Cup Series debut with NEMCO Motorsports as the primary sponsor of Ron Fellows’ Chevrolet in 1999. Fellows then drove the No. 87 to a second-place finish in the Frontier @ at the Glen. Bully Hill Vineyards’ last primary sponsorship in the series was with then-FAS Lane Racing and driver Andrew Ranger in 2011. In addition, Watkins Glen International previously announced that Bully Hill Vineyards would serve as the title sponsor for Friday evening’s K&N Pro Series East race, the Bully Hill Vineyards 125.
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Phil Allaway has three primary roles at Frontstretch. He's the manager of the site's FREE e-mail newsletter that publishes Monday-Friday and occasionally on weekends. He keeps TV broadcasters honest with weekly editions of Couch Potato Tuesday and serves as the site's Sports Car racing editor.
Outside of Frontstretch, Phil is the press officer for Lebanon Valley Speedway in West Lebanon, N.Y. He covers all the action on the high-banked dirt track from regular DIRTcar Modified racing to occasional visits from touring series such as the Super DIRTcar Series.