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(Photo: CIA Stock Photo, Inc. ©2014)

Michigan TV Ratings Up Over Last Year

On Tuesday, ESPN released the official rating and viewership numbers for their coverage of the NASCAR Sprint Cup Series race at Michigan International Speedway.

The Pure Michigan 400 earned a 3.2 U.S. household rating, averaging 5,150,000 viewers. These numbers are up from last year’s race, which earned a 3.0 rating and averaged 4,585,000 viewers.

Greenville, South Carolina was the highest-rated market with a 10.4 rating, followed by Indianapolis (8.7), Greensboro (8.6), Charlotte (7.2) and Birmingham (6.9).

The Nationwide Series Nationwide Children’s Foundation 300 earned a 0.9 U.S. household rating, averaging 1,473,000 viewers. This rating matches last year’s event at Mid-Ohio, but does equal a higher viewership versus 1,287,000 last year.

About Ashley McCubbin

Ashley McCubbin
A Frontstretch rookie in 2014, Ashley acts as super sub for different columnists while contributing to our free e-newsletter each week as a news reporter. Residing in Canada, she freelances for a number of racing publications, from SpeedwayMedia.com to On Pit Road while covering local short tracks up in Ontario.

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