NASCAR Race Weekend Central

NASCAR, Xfinity Unveil Logo for New Entitlement Sponsor

We already know the NASCAR Nationwide Series is going to become the NASCAR XFINITY Series next season. However, until Tuesday, we had yet to see the new logo. The new logo was finally unveiled and it reflects the same design and structure of the previous Nationwide Series logo as well as the logos for the Camping World Truck and Sprint Cup Series.

The new logo was unveiled early in order to allow Nationwide/XFINITY Series teams to prepare for the next season for items such as uniforms, paint schemes, and other racing related designs that would require the series logo. As the series transitions from 2014 to 2015, NASCAR is also preparing to put the new logo on all of the areas the current Nationwide Series logo sits, such as on credentials, souvenirs, NASCAR websites and media, and various other areas race fans would be familiar with.

The announcement of XFINITY’S arrival into NASCAR was made last month, with XFINITY serving as the title sponsor through at least 2025. XFINITY, Comcast’s residential service brand, will officially take over as the entitlement sponsor once Nationwide’s time ends on December 31st, 2014. Nationwide will continue to serve as an Official NASCAR Sponsor as well as a sponsor on Dale Earnhardt Jr.’s Sprint Cup Series car next season.

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S.D. Grady

Well, that’s an uninspiring logo.

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