Could Sliced Bread be the new NASCAR sponsorship “it” man?
Current NASCAR Chase for the Sprint Cup standings leader Joey Logano will partner with timepiece brand Rockwell Watches.
Logano joins Rockwell’s roster of athletes representing the watch brand in the extreme sports. He becomes the brand’s first NASCAR-affiliated driver.
“I’m thrilled to become a part of the Rockwell Team,” Logano said in a release. “I’ve always been a big fan of their watches and they really fit my style. I’m excited to work on designing my own watch with Rockwell, and even more excited to get it on my wrist.”
The timeframe and budget of the deal were not disclosed.