The first NASCAR Xfinity Series race has its sponsor.
The Florida Department of Transport (Florida DOT) will serve as the sponsor for NASCAR Xfinity Series season opener in February, Daytona International Speedway has announced. The 120-lap Alert Today Florida 300 will kick off the season while raising awareness about pedestrian and bicycle safety in the state of Florida.
“We’re excited about forming this partnership with the Florida Department of Transportation to promote pedestrian and bicycle safety,” track president Joie Chitwood III said. “Daytona International Speedway provides an excellent platform to assist the FDOT in spreading the important message of roadway safety.”
In conjunction with the announcement, Florida DOT also announced it will sponsor Scott Lagasse, Jr.‘s No. 33 Alert Today Alive Tomorrow Boy Scouts of America car during the race.
“Pedestrian and bicycle safety are my highest priorities,” FDOT secretary Ananth Prasad said. “Alert Today Alive Tomorrow is a multi-pronged approach that includes education, engineering, enforcement and emergency response that is improving safety for pedestrians, bicyclists, and motorists in Florida.”
The Alert Today Florida 300 is scheduled for Saturday, Feb. 21, with Fox Sports 1 and MRN featuring live coverage.
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