Sherwin-Williams and NASCAR announced a three-year sponsorship extension to serve as the ‘Official Paint of NASCAR’ until 2017. Sherwin-Williams is currently one of the largest and most well-known paint suppliers around the United States.
“Our continued partnership with Sherwin-Williams is another example of FORTUNE 500 brands successfully using NASCAR as an integral part of their marketing mix,” said Norris Scott, NASCAR vice president, partnership marketing. “Sherwin-Williams’ integrated approach using our intellectual property, both at track and at retail has proven highly effective. We look forward to expanding the Sherwin-Williams relationship across its multiple business divisions.”
In addition of being an official NASCAR partner, Sherwin-Williams will also serve as the “Official Automotive Paint of NASCAR” and the “Official Transportation Finishes of NASCAR” categories.
“We’re extremely excited and honored to continue and expand our role as the ‘Official Automotive Paint of NASCAR,’” said Adam Chafe, vice president of Marketing for Sherwin-Williams Automotive Finishes. “Since 2000, some of the biggest names in motorsports have trusted their vehicles’ finish to Sherwin-Williams. We aim to help teams cross the finish line and ensure that their cars and sponsors always look their best on the track; that also holds true with every repair and repaint our collision repair center customers provide for their end customers.”
Around a dozen racing teams in NASCAR rely on Sherwin-Williams paint products to make their racecars pop while racing on the track. Those drivers have captured more than 200 wins across the three national series. The company is a proud supporter of the NASCAR Contingency Program in the top three national and lower touring series.