Kentucky Speedway announced Tuesday a brand-new, long-term partner to its list of sponsorships at the 1.5-mile oval. Crosley Brands will now serve as the entitlement sponsor for its September ARCA event, rebranded as the Crosley Brands 150 on September 25. The company, which manufactures old phones, payphones, turntables, record players, headphones and other electronics will also present Kentucky Speedway winners with a signature jukebox.
“The partnership with Kentucky Speedway is a milestone in our marketing relationship with motorsports and our affiliation with American automobile racing presented by NASCAR and ARCA. We think motorsports and Crosley Brands’ products fit hand and glove,” said Bo LeMastus, CEO of the company in a release announcing the move. “Everyone at Crosley Brands is excited to present our ever growing lines of home entertainment products, from jukeboxes and vinyl record players to indoor and outdoor furniture and décor, at the Kentucky Speedway to all of the motorsports fans, race teams and racing families. We also look forward to race the Crosley ARCA 42 on September 25 in the ARCA Crosley 150!”
The ARCA Racing Series event will serve as a companion weekend with the VisitMyrtleBeach.com 300 NASCAR Xfinity Series event at the 1.5-mile oval. This September will mark the 22nd time the ARCA Racing Series has visited the track.
“We are very excited to partner with Crosley Brands, a diverse, well-respected company based here in our backyard,” said Kentucky Speedway Vice President of Sales and Marketing John Cox. “Crosley Brands is a leading innovator in the industry with many firsts much like our parent company Speedway Motorsports, Inc. We at Kentucky Speedway are still building our history and with Crosley Brands’ help, we will now offer the greatest drivers in the world a one-of-a-kind award in the form of a jukebox.”
Brennan Poole, whose ARCA team will also be sponsored by Crosley Brands, captured the victory last year in the ZLOOP 150 at Kentucky Speedway. Poole took the lead with 27 laps to go after Ben Rhodes crashed in turn 1.