Sponsorship and driver recognition has always been part of NASCAR. When fans think of Jeff Gordon, longtime sponsorship Dupont immediately comes to mind. Dale Earnhardt was known as the “Man in Black” due to his longtime association with GM Goodwrench, which featured a black scheme.
While those relationships are few and far between nowadays there are still some sponsors who stay with drivers for several years. Included in that is Cargill Beef with driver Ricky Stenhouse Jr. The company originally started sponsoring Stenhouse back in the 2010 when he was still in the NASCAR Xfinity Series, and that relationship will continue later this season.
Roush Fenway Racing announced Thursday morning the company has agreed to a multi-race sponsorship with the No. 17 Ford beginning with the Southern 500 at Darlington on Sept. 6.
“I’m thrilled to have Cargill back this season with the No. 17 team,” Stenhouse said in a team release. “They have been an outstanding partner with Roush Fenway for the past five seasons and with our team in both the Xfinity and Sprint Cup Series. I can’t think of a better way to welcome them back this season, than going for the trophy in one of my favorite all-time races, the Southern 500 at Darlington.”
The team also announced that the paint scheme at Darlington will feature a “retro” look. NASCAR races its famed Southern 500 on Labor Day weekend for the first time since 2003. The historic return will feature several teams with throwback paint schemes.