Pocono Raceway announced on Tuesday that Microsoft will serve as the race entitlement sponsor at The Tricky Triangle for the Aug. 2 Sprint Cup Series race. The 400-mile event will be known as The Windows 10 400 at the 2.5-mile track.
“Today is an exciting day for us,” said Brandon Igdalsky, Pocono Raceway President/CEO in a release. “Microsoft has been on the cutting edge of technology and innovation since its founding in 1975. The launch of their Windows 10 platform is something Pocono Raceway is extremely proud to promote during our final NASCAR race weekend of 2015. We look forward to celebrating with everyone from Microsoft, NASCAR and, most importantly, the race fans on Sunday, August 2nd.”
Microsoft will use the sponsorship to promote numerous products and services from all around the industry with interactive displays and experiences. Fans are asked to use the hashtag #Windows10_400 when using social media at the event.
The company joined Hendrick Motorsports to serve as a primary sponsor with Dale Earnhardt Jr. in numerous races earlier this year. They will appear on the No. 88 Chevrolet during the weekend at Pocono.
“We’re thrilled to build on our relationships with NASCAR and Hendrick Motorsports by engaging race fans in unique ways,” said Jeremy Korst, GM of Windows Product Marketing at Microsoft in a release. “We’re upgrading their experiences not only at the Pocono Windows 10 400 race, but also off the track with Windows 10. It’s the best Windows ever. In fact, we built it in collaboration with our fans – over 5.5 million Windows Insiders. And we’re excited to offer a free upgrade, so that people all over the world can use Windows 10 to do great things.”
Microsoft’s involvement within the NASCAR industry comes at a time where technology has played a vital role in how fans follow the sport.