Sprint Cup Series television ratings hit another multi-year low on cable over the weekend at Watkins Glen International.
Sunday’s race, according to NBC Sports PR, drew a final rating of 2.5 and averaged four million viewers. The rating turned out to be 13% above the 2015 cable average.
According to Sports Media Watch, all Sprint Cup Series races on cable television have resulted in low ratings and viewership. It continues to show that the races on cable have impacted the sport. The low numbers come at a time where a lot of people are cutting the cord and subscribing to other streaming services.
People who do not have cable can still watch the race legally, which are not shown in the numbers above. Those fans can stream races through NASCAR’s Race Buddy application and can also listen to radio coverage. Also there are even some people who watch and follow their drivers virtually with Race View.