Welcome a new sponsor to the sport today.
This morning, Stewart-Haas Racing announced Nature’s Bakery will join the organization to back Danica Patrick in 2016, replacing the outgoing GoDaddy. The company will adorn the No. 10 Chevrolet as primary sponsor for 28 races in 2016 as a part of a multi-year partnership.
“It’s an honor to represent Nature’s Bakery and also a great deal of responsibility,” Patrick said. “They have ambitious goals and they’re going to rely on me and everyone at Stewart-Haas Racing to deliver. I have ambitious goals too. It’s why I came to NASCAR and, specifically, to Stewart-Haas Racing. There’s still a lot I want to achieve in this sport and I’m looking to continue my professional journey with a brand as determined as I am.”
Nature’s Bakery, founded in 2010 by father and son Dave and Sam Marson, set out “to create delicious, convenient snack and food products people can enjoy in their everyday lives.” Dave has been involved in the baking industry since the 1960s.
“Danica Patrick is one of the most fit and health-conscious drivers in all of racing and she embodies the Nature’s Bakery customer,” said Dave Marson, founder of Nature’s Bakery in a release. “We make great products that complement Danica’s lifestyle and the always on-the-go environment in which she competes. Nature’s Bakery provides ‘Energy for Life’s Great Journeys’ and we’re very proud to embark upon this NASCAR journey with Danica and Stewart-Haas Racing.”
In addition to the primary sponsorship, SHR also confirmed it has signed a multi-year contract extension with Patrick, though specifics on the length of that extension will not be released.
“Danica has proven she belongs in the NASCAR Sprint Cup Series and we’re very happy to have her a part of our team for years to come,” SHR owner Tony Stewart said. “Nature’s Bakery is a natural fit with Danica. She has played an important role in the growth of all the businesses associated with her and our growth as a race team. Our partnership with Nature’s Bakery is all about growing their business. In Danica, we have the best possible person to help Nature’s Bakery achieve its goals.”
Patrick has numerous accomplishments throughout her racing career. In 2013, she became the first female to capture a pole at the Daytona International Speedway for the Daytona 500. In that same race, Patrick also became the first female to lead a Sprint Cup Series race under green flag conditions. This season, the driver of the No. 10 Chevrolet has two top 10s and average finish of 22nd in 23 races.