The Front Row Motorsports racing team will sport a new partner around the 1.5-mile Kansas Speedway this weekend. Rich Logistics will join the NASCAR fray for the first time on-board the No. 35 Ford driven by Cole Whitt in the Hollywood Casino 400.
The company is excited about having Whitt representing them around the track.
“We are very excited to get involved in the sport of NASCAR, especially with a young, up-and-coming driver like Cole,” said Shannon Everett, Rich’s chief financial officer in a release. “Kansas Speedway is a neighbor to our Kansas City operations, so it serves as a great venue for us to give appreciation to our drivers and employees.
Rich Logistics is based in Little Rock, Arkansas and serves all throughout North America. They have 11 locations all around the United States, including the site of Sunday’s NASCAR Sprint Cup Series race.
“It’s always good seeing new companies come on board to see what our sport’s all about,” Whitt said in a release. “With the Chase getting close to another cut-off point, and Talladega being the wild card that it always is, there will be a lot of eyes on the Kansas race. So, we’ll look to give the Rich Logistics team a good run.”
Whitt and the No. 35 NASCAR Sprint Cup Series team have not had the season they probably expected. The California driver has just one top-15 and top-20 finish in 30 starts. Whitt joined the team this season after running all 36 races last season for BK Racing.