Fans watching or attending the Hollywood Casino 400 on Sunday will see a fresh look on the side of the No. 9 Ford Fusion. Richard Petty Motorsports and Sonic have partnered to sponsor Sam Hornish Jr. in two upcoming NASCAR Sprint Cup Series races. The sponsor will also appear on the No. 9 Ford at Texas Motor Speedway next month.
Sonic has been involved in the world of NASCAR previously as they served as an associate sponsor with Kevin Harvick when he was still with Richard Childress Racing. They have also been involved in numerous television commercials and marketing platforms in the world of motorsports.
The well-known food chain has over 3,000 locations all over the United States. The drive-in service has been established for more than 50 years with a wide range of food and beverage options.
“The NASCAR Family is an important part of the Sonic fanbase,” said Todd Smith, Chief Marketing Officer for Sonic in a release. “The value of our NASCAR engagement has grown over time and our current NBC Sports partnership provides a unique opportunity to be part of the broadcast, not just as an advertiser. We jumped at the opportunity to partner with Richard Petty Motorsports, arguably the greatest brand in NASCAR, Petty. We look forward to cheering on Sam Hornish Jr. at Kansas and Texas as he races for the win.”
Hornish is excited for the partnership and enjoys eating at Sonic with the family when not busy on the race track.
“There are not a lot of places around like Sonic anymore,” said Hornish in a release. “It’s a great place to take the family for a fun meal with great-tasting food and reminisce about the days when drive-ins were as popular as any restaurant. The variety of menu options is perfect for our family; it has something to fit everyone’s likes. I’m looking forward to having Sonic with us in Kansas and Texas, and I can’t wait to bring home a good finish in the Sonic Ford Fusion.”
Hornish comes into the Hollywood Casino 400 with three top-10 finishes through 30 races in 2015. The native from Ohio still continues to search for his first career NSCS victory.