TV ratings declined for the fourth consecutive week on Sunday for the Good Sam 500 from Phoenix International Raceway. The race scored a 3.6 overnight rating, which is down five percent from last year’s 3.8 rating, according to Sports Media Watch.
While it was another drop in the ratings, the declines for the past two races at Las Vegas and Phoenix haven’t been as drastic as the first two races of the season. Ratings for the Daytona 500 were down sixteen percent and Atlanta ratings fell twenty-seven percent.
Sunday’s ratings marked the lowest for the spring Phoenix race since the event moved to a daytime event beginning in 2011. However, from 2011 until 2014, the race was the second event of the year which often receives a bump in ratings following the Daytona 500.
The race was the highest rated sporting event of the weekend. It did trail the NCAA Selection Show that scored a 3.7 rating, which is historically low for the program. When final ratings numbers are released, it is expected the Good Sam 500 will come out on top.
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