For the first time since 2014, Texas Motor Speedway will have a new title sponsor for its spring race.
O’Reilly Auto Parts, a long-time sponsor of the XFINITY Series events at Texas Motor Speedway, will move up a division to become the entitlement sponsor of the Sprint Cup Series race. Signing a multi-year agreement, O’Reilly becomes one of the first corporations to utilize the five-year deals that NASCAR previously announced with all 23 tracks, which began this year.
“We had a great meeting with the O’Reilly management team in Missouri a few months ago, and the thing that excites me the most about the partnership is this is going to be the promotion they are going to hang their hat on company-wide all year long,” Texas Motor Speedway President Eddie Gossage said. “That’s exciting because it helps spread the word about the O’Reilly Auto Parts 500, Texas Motor Speedway and the NASCAR Sprint Cup Series to all of their customers across the country. It helps build this event up and makes it bigger. This is a perfect fit for each other and I don’t know how we could have done any better.”
O’Reilly will continue to support the XFINITY Series race at Texas in November, being re-branded to the O’Reilly Auto Parts 300, rather than the current O’Reilly Auto Parts Challenge.
“Expanding our partnership with Texas Motor Speedway helps us deepen our connection with loyal NASCAR fans and build the O’Reilly brand on a national stage,” O’Reilly Auto Parts Vice President of Marketing Doug Ruble said. “The O’Reilly Auto Parts 500 sponsorship gives us new ways to promote our stores, engage our customers and reinforce our commitment to motorsports.”
Duck Commander, owned by the well-known Robertson family, has been featured as the race’s title sponsor since 2014. Prior to the Robertson’s coming on board, the National Riffle Association (NRA) sponsored the April race in 2013.
Samsung had sponsored the 500-mile contest at Texas from 2002 until 2012.