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Dollar General Leaving Joe Gibbs Racing at the End of 2016

Just over a week after Matt Kenseth won his first race of the NASCAR Sprint Cup Series season at Dover International Speedway, primary sponsor Dollar General has announced it will be parting ways with the 2003 Cup Series champion at the end of the 2016 season.

According to a report from Sports Business Daily, Dollar General will leave Joe Gibbs Racing, and will not sign on with another team.

“Dollar General has had tremendous success with NASCAR and our sponsorship of Joe Gibbs Racing,” the company said in a release to SBD. “We have enjoyed a great partnership with Joe Gibbs Racing and we are excited to see what the No. 20 Dollar General car driven by Matt Kenseth will accomplish during the remainder of the 2016 NASCAR Sprint Cup season. Our strategy to reallocate our future marketing assets into new programs is strictly a business decision to align our priorities to better serve our customer in this rapidly changing retail environment.”

Dollar General signed with Joe Gibbs Racing in 2013, when Kenseth made the switch from Roush Fenway Racing. Starting with 17 races that season, the company increased its primary sponsorship to 27 events in 2014, 29 in 2015 and 30 in 2016.

According to the report, the organization will announce a replacement for Dollar General within approximately a month.

Dollar General has been involved in NASCAR with Frank Cicci Racing with Jim Kelly in 2005, followed by Kevin Harvick, Inc., Braun Racing, Turner Motorsports and Kyle Busch Motorsports, in addition to JGR.

 

 

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DoninAjax

Maybe Logano just got his revenge.

Mike

I’m guessing DG figured return-on-investment for advertising dollars spent was not worth it. Hate to see a sponsor leave the series…but can you imagine having so much $$$ into a single medium that’s seen viewership & in-person losses year-after-year?

DoninAjax

I guessed so to. Kind of like GoDaddy with the Diva.

kb

YEAH DOLLAR GENERAL!!!!!!!!!!!!!!!!!! Who needs the drama of a seemingly unstable menopausal 44 year old male.

spot1

Jeezus Christ, give it up you ****. Calling names out of experience now?

Bill B

I women have menopause then wouldn’t men have womenopause?

Bill B

That should have been “IF women have…..”

Tim S.

boooooo.

kb

Yawn Spotty, any new material you have? This “beotch” thing is getting old. But then again you don’t seem to have enough imagination as your energy goes into an awful lot of time regarding my opinions and posts. Maybe you should give a shitz about something else? You know to help your blood pressure and anger issues….just a suggestion. Stalker like posts, don’t ya think? LOL. You remind me of the type of person who might stalk someone on social media because they didn’t want to get close to your pimply, sweaty body at the dances in middle school and high school.

spot1

Take your own advice then and quit the damn bitching about the same thing with every post you make. You’re the biggest stalker on this board as you must monitor everything posted on this site and reply with the same ol’ bitter diatribe to every posting. Better yet, quit posting anything at all until you can post something where you’re not bitching. If you do that, we’ll never hear from you again. And, if you only knew what the **** really stood for………………………

And, I have zero blood pressure issues, just reply to the stupidity that people post on message boards because they don’t have the balls……ooops, sorry (well, maybe you do have the equipment) ………to post their names to their words.

BTW, I take it from your dance comment that you were speaking from experience and were among the scags that never got asked on to the floor.

Russ

Certainly DG realizes that the ROI doesn’t support what they have been spending in Nascar. There are just so many platforms for a firm to promote their wares on these days. Many of these don’t require the investment of manpower and capital that racing does. While it may make sense for a “legacy” brand, one thats been involved in racing for a long time, it doesn’t for most companies.
Yes the internet has changed motorsports advertising along with so many other things.

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