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Twitter Handles Replacing Last Names on Chase Drivers’ Windshields

On Thursday, NASCAR announced that Twitter handles will replace driver names on the windshields of cars, strictly for Chase competitors.

Like the past two seasons, the yellow splitter and yellow banner on top of the windshield will be in play, also indicating that a driver is in the Chase for the time being.

The reasoning behind the social media coverage is NASCAR’s increased usage of Twitter, Vine and Periscope in an effort to elevate the Chase experience for fans.

“Twitter brings the passion and excitement of NASCAR to millions of our fans every single day in very unique and innovative ways,” Scott Warfield, NASCAR’s managing director, social media, said in a press release. “As we embark on the Chase, the platform is helping us make the overall social experience that much richer and more memorable for our fans and followers.”

Beginning at Chicagoland Speedway, the first Chase event for the Sprint Cup Series, NASCAR will curate Twitter Moments and share Vines and live video via Periscope to show fans the behind the scenes look of organizations battling for a championship. On Twitter, #TheChase will also have its own emoji to tie into the experience via social media.

“NASCAR truly embraces Twitter as a bridge between fans and the drivers they love,”Andrew Barge, sports partnerships at Twitter, said. “During this year’s Chase, with Twitter handles on windshields and hashtags on the infield grass, NASCAR demonstrates just how much it genuinely values and encourages that fan engagement.”

The following are the Twitter handles of all 16 Chase competitors and #CarlEdwards for the Twitterless driver.

Chase Driver Car Twitter
Kyle Busch No. 18 Toyota Camry @KyleBusch
Brad Keselowski No. 2 Ford Fusion @keselowski
Denny Hamlin No. 11 Toyota Camry @dennyhamlin
Kevin Harvick No. 4 Chevrolet SS @KevinHarvick
Carl Edwards No. 19 Toyota Camry #CarlEdwards
Martin Truex, Jr No. 78 Toyota Camry @MartinTruex_Jr
Matt Kenseth No. 20 Toyota Camry @mattkenseth
Jimmie Johnson No. 48 Chevrolet SS @JimmieJohnson
Joey Logano No. 22 Ford Fusion @joeylogano
Kyle Larson No. 42 Chevrolet SS @KyleLarsonRacin
Tony Stewart No. 14 Chevrolet SS @TonyStewart
Kurt Busch No. 41 Chevrolet SS @KurtBusch
Chris Buescher No. 34 Ford Fusion @Chris_Buescher
Chase Elliott No. 24 Chevrolet SS @chaseelliott
Austin Dillon No. 3 Chevrolet SS @austindillon3
Jamie McMurray No. 1 Chevrolet SS @jamiemcmurray

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