On Thursday, NASCAR announced that Twitter handles will replace driver names on the windshields of cars, strictly for Chase competitors.
Like the past two seasons, the yellow splitter and yellow banner on top of the windshield will be in play, also indicating that a driver is in the Chase for the time being.
The reasoning behind the social media coverage is NASCAR’s increased usage of Twitter, Vine and Periscope in an effort to elevate the Chase experience for fans.
“Twitter brings the passion and excitement of NASCAR to millions of our fans every single day in very unique and innovative ways,” Scott Warfield, NASCAR’s managing director, social media, said in a press release. “As we embark on the Chase, the platform is helping us make the overall social experience that much richer and more memorable for our fans and followers.”
Beginning at Chicagoland Speedway, the first Chase event for the Sprint Cup Series, NASCAR will curate Twitter Moments and share Vines and live video via Periscope to show fans the behind the scenes look of organizations battling for a championship. On Twitter, #TheChase will also have its own emoji to tie into the experience via social media.
“NASCAR truly embraces Twitter as a bridge between fans and the drivers they love,”Andrew Barge, sports partnerships at Twitter, said. “During this year’s Chase, with Twitter handles on windshields and hashtags on the infield grass, NASCAR demonstrates just how much it genuinely values and encourages that fan engagement.”
The following are the Twitter handles of all 16 Chase competitors and #CarlEdwards for the Twitterless driver.
|Kyle Busch||No. 18 Toyota Camry||@KyleBusch|
|Brad Keselowski||No. 2 Ford Fusion||@keselowski|
|Denny Hamlin||No. 11 Toyota Camry||@dennyhamlin|
|Kevin Harvick||No. 4 Chevrolet SS||@KevinHarvick|
|Carl Edwards||No. 19 Toyota Camry||#CarlEdwards|
|Martin Truex, Jr||No. 78 Toyota Camry||@MartinTruex_Jr|
|Matt Kenseth||No. 20 Toyota Camry||@mattkenseth|
|Jimmie Johnson||No. 48 Chevrolet SS||@JimmieJohnson|
|Joey Logano||No. 22 Ford Fusion||@joeylogano|
|Kyle Larson||No. 42 Chevrolet SS||@KyleLarsonRacin|
|Tony Stewart||No. 14 Chevrolet SS||@TonyStewart|
|Kurt Busch||No. 41 Chevrolet SS||@KurtBusch|
|Chris Buescher||No. 34 Ford Fusion||@Chris_Buescher|
|Chase Elliott||No. 24 Chevrolet SS||@chaseelliott|
|Austin Dillon||No. 3 Chevrolet SS||@austindillon3|
|Jamie McMurray||No. 1 Chevrolet SS||@jamiemcmurray|