On Tuesday, Richard Childress Racing announced a multi-year contract extension with Grainger that will see the industrial supply company continue to serve as a sponsor on Ryan Newman‘s No. 31 Chevrolet. The team’s press release does not indicate how many races that Grainger will serve as the primary sponsor this season. However, Grainger’s first race with their red and black colors on the No. 31 will be this weekend in Phoenix.
Team owner Richard Childress is very happy to have Grainger return to the team.
“I’m proud of our partnership with Grainger and how they have worked to establish the Grainger brand within the sport in such a short time,” Childress said in a press release. “Their focus on [business-to-business] opportunities and putting the program to use in their marketing plans are delivering results that their business requires. Grainger has included our race team in national radio spots, and their tremendous use of original content and social media have extended their program to existing customers, new customers and thousands of their vendor partners.”
Grainger is very happy to be able to take advantage of NASCAR to reach potential customers.
“We are excited to renew our relationship with RCR,” said Deb Oler, Grainger’s Vice President and President of Large Customer and Direct Sales. “e know that many of our customers not only enjoy NASCAR races, but also all of the work it takes to get ready for race day. We have a great appreciation for the importance of behind the scenes work as well, which makes this a wonderful experience to share with our customers. We look forward to a great NASCAR season for RCR and the No. 31 Grainger Chevrolet driven by Ryan Newman.”
Grainger sponsored Newman’s No. 31 in seven races last season, starting off with Phoenix in March. Newman earned three top 10 finishes in those races with a best finish of seventh at Kansas in May.
About the author
Phil Allaway has three primary roles at Frontstretch. He's the manager of the site's FREE e-mail newsletter that publishes Monday-Friday and occasionally on weekends. He keeps TV broadcasters honest with weekly editions of Couch Potato Tuesday and serves as the site's Sports Car racing editor.
Outside of Frontstretch, Phil is the press officer for Lebanon Valley Speedway in West Lebanon, N.Y. He covers all the action on the high-banked dirt track from regular DIRTcar Modified racing to occasional visits from touring series such as the Super DIRTcar Series.
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