NASCAR Ratings Decline; Youth Participation Growing
For yet another week, NASCAR Ratings were shown to decline as the Martinsville race was given a 2.1 overnight rating. That was a marked improvement overall, however, as the prior two weeks this season overnight ratings declined 17% from the previous year. Though the decrease in overnight ratings for Martinsville was the lowest in 15 years, this year’s Martinsville event only fell 5% on the overnight ratings, showing a slowing in the decrease of viewership.
The race aired on Fox’s cable sports channel, Fox Sports 1, and competition from the NCAA Tournament games didn’t directly face off against the series but NASCAR managed to be be the fifth most watched sporting event over the weekend and continues to grow in the youth market they so desire to gain as the current fan base ages.
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