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2-Headed Monster: Is the End Coming for Richard Petty Motorsports?

Tuesday was a busy day in the NASCAR world, especially for Richard Petty Motorsports. In the morning, Smithfield Foods announced it would be taking its sponsorship to Stewart-Haas Racing and leaving RPM after six seasons. In the afternoon, it was announced that Aric Almirola would not return to the team in 2018. And at night, RPM and Smithfield got into a Twitter war, accusing each other of various acts.

Will Richard Petty field a full-time Cup team for the 2018 season?

The End of the King’s Reign?

I want to see The King involved in the sport just as much as the next guy. But at some point you have to think to yourself, ‘when does the well run dry?’

Sure, Richard Petty is Richard Petty for a reason. And he’s nicknamed The King for a reason, too. Even my millennial self who saw him compete in approximately zero races knows that.

But the departure of Smithfield is telling not only for Petty and his race team, but the sport as a whole. The bottom line is this: you don’t have a sponsor, chances are that you won’t be on the track.

The No. 43 has been a fixture on tracks across the country for decades, and probably will be long after it’s done racing due to its rich history. But next season might be when that well dries out.

Richard Petty Motorsports’ performance in Smithfield’s tenure has been lackluster to put it lightly. And I think Petty himself would be amongst the first to tell you that himself. So why should one think the performance of the team is going to take a drastic uptick in less than a year?

Heck, that’s even if they’re operating next season. Right now, it ain’t looking likely.

They downsized in cars from two to one. They sold their race shop because it was too big for their organization of one team. They lost a sponsor that has been piling in millions upon millions of dollars into the sport and their race team. And now they’ve lost their driver.

Not to mention the rotating ownership at RPM, their departure from Roush Fenway Racing’s partnership and the fact that RPM has came out and said publicly that they have no plans to merge with another race team for next season. They’re on an island. A lonely island.

So, what’s next? I think the most viable option for the team is to take a year off from full-time Monster Energy NASCAR Cup Series racing and focus on getting better for the 2019 season.

If anybody in motorsports can attract a sponsor, it should be The King. He has as much swagger as Soulja Boy circa 2007.

For those that aren’t familiar with Soulja Boy’s work, just take my word for it when I say he “turned (his) swag on” all day, every day.

But in all seriousness, why should we believe that all of a sudden King Richard is going to pull yet another rabbit out of his hat and find a sponsor willing to lay down millions of dollars for a driver who, right now is to be determined, but most likely unproven and unknown?

Darrell Wallace Jr. is the name that keeps coming up in media conversations and rumor mills as the man that will possibly drive for RPM next season. He’s making his return to the XFINITY Series this weekend at Chicagoland Speedway with sponsorship from Nickelodeon, which is a great thing. But putting down sponsorship dollars for a one-race XFINITY deal compared to a 36-race Cup season are two completely different things.

My gut tells me we won’t see the No. 43 on track full time next season, which is a shame for so many reasons. Will they sell their charter? Will they run part-time? Will they move down to the XFINITY and/or Camping World Truck series?

These are questions I don’t know the answer to, and nor will I anytime soon. And the scary part is, I don’t think Richard Petty or anybody at RPM does right now, either.

I’m not a betting man, but if I was I’d put money on RPM not being around in the capacity they were in 2017. – Davey Segal

The King Will Find His Bacon Elsewhere

Obviously, the loss of Smithfield Foods as the primary sponsor of the No. 43 is a colossal blow to RPM, especially given that the company led the organization on for so long that the team is left with hardly any time to find a new sponsor for next season.

The team named after the seven-time Monster Energy NASCAR Cup Series champion could fold at the end of the season, but I do not believe that this will be the end of Richard Petty as a car owner.

Petty and his iconic No. 43 will be out there in 2018. It could be through some sort of merger with an existing team, a new co-owner could be added to the mix or things could remain intact at RPM, but we have not seen the last of The King.

When he retired as a driver, Petty famously said that he always envisioned that he would go out in a blaze of glory. He wrecked in his final start in 1992 and went out in a blaze of fire at Atlanta instead.

If things end this way, with a nasty falling out with Smithfield and no sponsorship for next year, Petty would essentially be going out in a blaze yet again, and I don’t think he would be content with that.

The King has unfinished business as a Cup owner; he has to get his car back to its former dominance and leave a team for his family to continue on. Losing Smithfield is huge, but Petty has been through harder times and came through just fine.

Petty won the 1964 Cup championship and was dealt a large setback the following season when NASCAR banned Chrysler’s Hemi engine. He responded by boycotting the sport, and NASCAR quickly re-authorized the Hemi for Petty to continue his dominance.

Petty’s former team, Petty Enterprises, faced closing again in the mid-1980s, when Richard and Kyle Petty both left to drive for other teams. The team ran a partial schedule in 1985 before The King returned to get it going again.

Petty Enterprises survived Petty’s retirement and handing of the reigns to the underperforming Rick Wilson, Wally Dallenbach Jr. and John Andretti. It came out on the other side with Bobby Hamilton winning races.

The team faced a horrible setback when its future, Petty’s grandson Adam Petty, died in a crash in 2000. That moment led to a downward trajectory that led to the eventual closing of Petty Enterprises after the 2008 season, but it was not the end of the No. 43.

Richard Petty came across a sucker, George Gillett Jr., who bought the team and made it into Richard Petty Motorsports. Gillett thought if he threw around enough money then he could win championships. He put the Petty name back into Victory Lane with Kasey Kahne, but bailed when he was not competing for titles and losing money on the deal. Once again, it appeared to be the end for Petty.

Gillett’s two-year tenure boosted the team enough so that it caught the eye of current co-owner Andrew Murstein, who revived the team yet again.

My point is that Petty is a smarter businessman than most people give him credit for. He has found the right people, sponsors and circumstances to prolong his career in NASCAR.

Take the Smithfield deal that RPM had for the past six seasons; how many other teams have had 30-plus race sponsors during that time frame?

Murstein is committed to the team and has tons of financial backing from his company Medallion Financial Corp. Petty and is No. 43 are so legendary that they will attract another sponsor.

I once heard ESPN’s Ryan McGee say that even in a room with Santa Claus, Richard Petty is still the coolest dude in the room. That is what will attract another sponsor and keep the team going.

RPM seems to be interested in fielding a car for Darrell Wallace Jr., who seems to have trouble attracting sponsors, but would perfectly represent any sponsor that the team signed. Wallace does have the interest of Nickelodeon and Coca-Cola, which would likely invest into Petty’s team if he was the driver.

If I were running RPM, I would release Aric Almirola immediately and put Wallace in the car for the last 10 races of this season to try to attract sponsors.

RPM was wronged and left for dead when Smithfield violated the sacred “handshake agreement” (I’ll believe The King’s word any day over a bunch of businessmen from a Communist country that actually took dog off the menu at its restaurants when it hosted the Olympics), but Richard Petty will survive and come back all the stronger in whatever ownership form he comes back in. – Michael Massie

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7 thoughts on “2-Headed Monster: Is the End Coming for Richard Petty Motorsports?”

  1. Before the public spat with Smithfield there were several pieces of information from the team which made you lift an eyebrow.

    1. The annual rumor that RPM might be swapping manufacturers yet again. (sooner or later you can run out of people that will have you)

    2. The statement that the team would not be merging with another team. Fair enough they had just left the arrangement with RFR the previous year, so why go back to that sort of thing.

    3. The announcement that the lease on the race shop would not be renewed, with no hint of where they are going. Again Petty, but perhaps not RPM, has other facilities which could be used. Notably the one where “Petty’s Garage” converts street Mustangs to limited edition models for sale.

    Anyway these things happened some time before the announcement that Smithfield was leaving. Which makes you think that it wasn’t the overnight change that it was made out to be.

    • I think that “annual” manufacturer rumor has been shadowing the King since Nascar ban the Hemi bc of him. He, as in Petty Enterprises, has alternated btwn Olds, Plymouth, Ford, Dodge, Buick & Pontiac at times, depending on how the fiscal & gaming winds blow. Like Penske, he’s raced just about everything under the sun a time or two, & his loyalties go as far as the bottom line of his bank statements & the S/F line. Aka: shrewd competitor.

      • Shrewd perhaps, but lacking the connections and resources of a Penske. Therefore since he doesn’t have a lot of leverage not a long list of people willing to make a space for him.

  2. Yeah, go figure… among a few other question marks, if driver’s like KK & DP have no seat, & can’t seem to tie-down sponsors, where’s Bubba fit in that landscape? And that’s why RFR’s NXS squad cut Bubba loose – lack of sponsorship. Yet a Cup sponsor is supposedly going to spontaneously appear for him & RPM in the Cup series. I surely hope so, but I seriously doubt it.
    Perhaps a part-time schedule in ’18, if a sponsors for a few of the big dates can be lined-up. I like Bubba, perhaps Biff for that role. But with the King recently turning 80, & Kyle not showing the least inclination for race team ownership, I gotta figure RPM is at the end of the road, but stranger things have happened.

  3. Smithfield doesn’t want to sponsor a black man and is also didn’t want to sponsor a woman (Danica) and is therefore responsible for her losing her ride and probably being gone from NASCAR. Kind of makes them look rather racist and sexist. And NASCAR crows about it’s diversity program but in reality there is no diversity. No women, no blacks need apply.

  4. I think Lee & Richard Petty made the sport what it is today. The economy is taking a toll on everything. At some race’s, there are very few fan’s. People just cannot afford to travel to the race’s anymore. Some race’s there is only 39 car’s. I remember when there was 60 or 70 there to try and make the race. Maybe the economy will keep getting better. I do not want to see the sport die. I think this speaks for a lot of people. I think the 43 will be on the track full time in 18. Hope so. I know Richard is a rich man but if everyone would send him a few $, it would help. I certainly will.

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