One thing that struck me when I first started in NASCAR was that if you spent enough time looking, you could see fans at a race who supported every driver in the field. T-shirts, hats, and bumper stickers were among the ways they proclaimed their loyalty.
Fast forward a couple of decades, and thanks to souvenir merchandisers who have gear available for just about everyone, the same still holds true. And now, fans can add social media to the ways they can stand up for their favorites. Some of the most popular drivers on Twitter are ones who struggle to crack the top 30 most weeks.
It’s refreshing to see that most drivers have people actively pulling for them every week. It is why the media, television in particular, needs to do better. Despite a crazy race Sunday, one with plenty of underdogs charging their way to the front, playoff drivers and top-tier teams remained too much of a central focus on NBC.
So as great as it was to scroll through Twitter and see support for everybody and their brother (in a couple of cases literally) this weekend, how many new fans end up choosing a driver based on only a handful of options presented on the broadcasts each week? How many fans, when faced with choosing someone new to root for, will skip right over a bunch of names because they’ve barely heard of them? It hurts the teams in the long run, and it shortchanges the fans in the short run. With so many veterans retiring these days, it’s critically important for NASCAR to market all their replacements.
Fans have more ways than ever to root for their favorites. They just need to be shown all their options more often.
Top of the Class: Talladega II
Sometimes, restrictor-plate racing is less about racing and more about surviving. This certainly proved true Sunday at Talladega, where only 14 of 40 starters were still running at the end. Superspeedways often represent an opportunity for smaller teams; the plates equalize the cars. Add in some excellent plate drivers in the group and it’s a race where an underdog could easily win.
But this week, a few Cinderellas who could have snared top-10 runs were sent packing in multi-car crashes. Just four of the small-team drivers made it to the checkered flag.
Aric Almirola spun across the finish line but still managed to score a top-5 finish (fifth). It was a run his Richard Petty Motorsports team sorely needed as they try to solidify plans for 2018. Almirola is an accomplished plate racer with an XFINITY Series win at Talladega earlier this spring, so his run should be no surprise.
Also scoring a top-10 result was rookie Gray Gaulding, who finished a career-best ninth Sunday. Gauding, who won’t turn 20 until next year, brought BK Racing its first top-10 performance since Matt DiBenedetto finished sixth at Bristol in 2016.
David Ragan also snagged a top-10 result, a 10th-place finish he might have needed for his future. Ragan’s restrictor-plate prowess is well known with both his Cup Series wins coming on superspeedways.
Rookie Ty Dillon got lucky a half-dozen times Sunday. His No. 13 Germain Racing Chevrolet just missed getting clipped in a few mash-ups on track. But sometimes, it’s better to be lucky than good. Dillon rode his excellent luck Sunday all the way to a career-best finish of 11th.
Another handful of drivers had strong runs going Sunday before being caught up in other people’s messes. Chris Buescher (17th) was one of the drivers just six laps from the checkers when he got caught up in a multi-car pileup. Also wrapped up in that mess was Brendan Gaughan (19th), who had an outstanding run brewing for part-time Beard Motorsports. The wreck began with Ryan Blaney (18th), ruining a Talladega run that included 18 stage bonus points. Blaney still made it far enough to earn a tenuous hold on a top-eight points position heading into Kansas elimination weekend.
Throw AJ Allmendinger (22nd), Landon Cassill (28th), Michael McDowell (30th) and Matt DiBenedetto (31st) in here, too. All four could easily have challenged for at least a top 10 if not for a lap 171 melee that swept them all up. DiBenedetto was one of a handful of cars parked during the race for a pit road infraction following the crash.
The rest of the field was caught up in a variety of incidents as well, but none made it far enough to really say whether they might have contended.
Cole Whitt (34th) didn’t get a chance to show whether he could overachieve this week. The TriStar Motorsports driver tangled with Clint Bowyer just over 30 laps shy of the end. Jeffrey Earnhardt (38th) and Mark Thompson (39th) had an incident just 25 laps into the day.
Finally, Justin Marks brought up the rear of the field in the part-time No. 7 Chevrolet. Marks suffered a crash after just 16 laps, hitting the wall under green-flag conditions. He also got parked for having too many crewmen working on his car in the pits.
A few days after cutting Landon Cassill loose after the 2017 season, Front Row Motorsports indicated they were still evaluating whether David Ragan will be asked back next year. Ragan, who has the team’s only win, returned to FRM this season after running for BK Racing last season. The team addressed media at Talladega and indicated Cassill’s firing could be the first domino in a sweeping change for the team this offseason.
“There’s a lot of cards still left to be dealt and try to figure out what’s going to put us in the best place competitively as an organization. So I don’t know,” said team GM Jerry Freeze Sunday. “There may be more changes to come with some of the folks we got around our program and hopefully partners — some coming on board, new ones, and stuff that we’re talking about that I think is going to be really exciting.”
Ragan told Frontstretch in an interview published Wednesday that, while nothing was signed he was working on a 2018 return.
Meanwhile, Jeffrey Earnhardt announced at Talladega he will return to the No. 33 Circle Sport ride next year for a second season.
— The Motorsports Group (@TMGTEAMS) October 15, 2017
At Leavine Family Racing, crew chief Todd Parrott, who joined the team last season, was replaced on Monday. Jon Leonard will finish the year with driver Michael McDowell, who is being replaced by Kasey Kahne next year. The team has not named a crew chief for Kahne.
— Gray Gaulding (@graygaulding) October 16, 2017
And this is the good side. Thank @JuiceBattery_ for being with us for this crazy top10. pic.twitter.com/E2VUcI2YxW
— Front Row Motorsports (@Team_FRM) October 15, 2017
To the lady yelling junior!!!!! Every red flag for the entire red flag. ???? You the real MVP!
— Ty Dillon (@tydillon) October 15, 2017
I think should @landoncassill get another shot in great equipment he would get it done. His talent has improved over the last few years.
— Dale Earnhardt Jr. (@DaleJr) August 9, 2014
Proud of the 21 teams effort yesterday. Such a fast car. Good news is a scored a 1985 Ricky Rudd Motorcraft jacket! pic.twitter.com/gCei6coxhR
— Ryan Blaney (@Blaney) October 16, 2017
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