Axalta has reached an agreement to remain a primary sponsor of Hendrick Motorsports cars through 2022. The leading global supplier of liquid and powder coating has been a sponsor of the organization with both the Axalta brand and the Dupont brand.
Axalta will be featured as a primary sponsorship through 2022 on Chevrolet ZL1’s fielded by Hendrick Motorsports for 25 races a year. Over the next two seasons, Axalta will sponsor Alex Bowman‘s No. 88 in a total of 27 races. Meanwhile, the brand will adorn the No. 24 of William Byron a total of 23 times. The schedule for the 2020-2022 seasons will be announced at a later date.
“Motorsports is in Axalta’s DNA,” said Charlie Shaver, Axalta’s chairman and CEO. “For more than 25 years, our partnership with Hendrick Motorsports has enabled us to showcase our industry-leading performance coatings that have helped make cars lighter, more efficient, and look terrific. We’re excited to continue our successful partnership with Hendrick Motorsports through 2022.”
The relationship enters its 26th full-season as a sponsor in the Monster Energy NASCAR Cup Series. Axalta first sponsored driver Jeff Gordon in his Cup debut at Atlanta in November of 1992. Following Gordon’s retirement, the brand sponsored Dale Earnhardt Jr. in 2016 and 2017. The relationship between Hendrick Motorsports and Axalta has branched off of the track and onto the Hendrick Motorsports campus in Concord, N.C. with the Customer Experience Center. The 36,000-square foot building gives customers a chance to train and be a part of the full racing experience.
“It is the blend of high performance and our continuous drive to better our organizations every day that link Axalta and Hendrick Motorsports,” Shaver said. “We could not be prouder of our partnership and are excited for what the future holds with two phenomenal young talents in Alex Bowman and William Byron. Axalta likes to ‘paint winners,’ and with these two rising stars we believe the future is going to be bright.”
Last season, Axalta sponsored Byron in the XFINITY Series a total of 15 times last season. Byron won two races, back-to-back, with Axalta at Iowa and Daytona. The victories would lead to an XFINITY Series Championship in the end.
“We are so proud of our partnership with Axalta,” said Rick Hendrick, owner of Hendrick Motorsports. “Their long-term commitment to our organization and our sport as a whole has been unbelievable. They are constantly innovating and investing to keep the program fresh, enhance the experience for their customers and ultimately drive value for their business. Projects like the Customer Experience Center on our campus are unprecedented and reinforce the strength of our relationship. We’ve worked together for more than a quarter of a century, and I believe it’s just the beginning.”
About the author
His favorite tracks on the circuit include Barber Motorsports Park, Iowa Speedway, Martinsville Speedway, Talladega Superspeedway, Fairgrounds Speedway Nashville, and Bristol Motor Speedway.
During the season, Christian also spends time as a photographer with multiple other outlets shooting Monster Energy AMA Supercross, Minor League & Major League Baseball, and NCAA Football.
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